Majority of Indian adults shop beauty and personal care products in-store, with grocery stores being their top channel of preference. While the in-store shoppers prioritise immediate price benefits, they also value the ability to try products firsthand and receive assistance from customer service. To enhance these experiences, brands can transform mass retail stores into immersive destinations.
Out of the total BPC shopper base, only two in 10 adults shop beauty and personal care products online. Interestingly, most online shoppers shop equally in physical stores. They are also highly strategic in their purchasing behaviour, blending both online and offline channels to maximise value. Brands can enhance online and offline shopping by providing immersive experiences that combine physical and digital elements effortlessly.
Lastly, Gen Z shoppers prioritise quick delivery and are moving to quick commerce for their beauty purchases. Therefore, it is essential to be present on these platforms and provide a seamless shopping journey to appeal to this growing consumer base.
This report explores the evolving landscape of beauty retail in India, including the blend of online and offline shopping to meet modern shopper expectations and the rising trend of quick commerce.
Sainethra Hariharan, Client Success Manager – South APAC
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