Opportunity lies in catering to consumers’ snacking needs with hyperlocal cuisine offerings, healthier ingredients and making ready meals tasty and exciting.
Anamika Banerji, Research Analyst – Food and Drink, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Innovation activity in the ready meals space
- Graph 1: % of launches in different ready meal categories, 2018-23
- Graph 2: % launches of different ready meals featuring select plus and minus claims, 2021-23
- Graph 3: % launches of different ready meals featuring select claims related to absence of nasties, 2021-23
- Graph 4: % of different ready meal launches, by launch type, 2021-23
- Graph 5: % launches of different ready meals featuring select ethical claims, 2021-23
- Graph 6: food launches in frozen format, 2018-23
- Consumers desire transparency
- Consumers want shortcuts to quality food and drink experiences
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WHAT CONSUMERS WANT AND WHY
- Usage of ready meal products
- Graph 7: consumption of ready meal products, 2023
- Graph 8: select value indicators in food and drink products, 2023
- Graph 9: consumption of ready meal products, by socioeconomic group, 2023
- Graph 10: repertoire of types of ready meal products consumed, by socioeconomic group, 2023
- Graph 11: consumption of select ready meal products, by employment and gender, 2023
- Graph 12: consumption of ready meal products, 2023
- Graph 13: consumption of different frozen ready meals, 2023
- Graph 14: consumption of frozen ready meals, 2023
- Reasons for turning to ready meals
- Graph 15: reasons for consuming ready meal products, 2023
- Graph 16: ‘to have a quick snack’ as a reason for consuming ready meal products, by region, 2023
- Graph 17: consumption of select ready meal products, 2023
- Graph 18: occasions on which snacks are typically consumed, 2023
- Graph 19: select reasons for consumption of ready meal products, by city tier and parenthood, 2023
- Graph 20: select reasons for consuming ready meal products, by city tier of ready meal users, 2023
- Graph 21: consumption of select ready meal products, by city tier of ready meal users, 2023
- Graph 22: spending on food in restaurants over the last 12 months, 2022 vs 2023
- Graph 23: spending on food for take out/takeaway/home delivery over the last 12 months, 2022 vs 2023
- Graph 24: ‘It is healthier than food from restaurants’ as a reason for consuming ready meal products, 2023
- Graph 25: ‘It is cheaper than dining out’ as a reason for consuming ready meal products, by gender and region, 2023
- Graph 26: select reasons for consuming ready meal products, by employment status of women, 2023
- Graph 27: select reasons for consuming ready meal products, 2023
- Addressing concerns around consumption of ready meals
- Graph 28: select concerns when consuming ready meal products, 2023
- Graph 29: select concerns related to health and nutrition when consuming ready meal products, 2023
- Graph 30: % launches of different ready meal products with select plus and minus claims, 2018 – 2023
- Graph 31: ‘ready meals are not nutritious’ as biggest concern when choosing ready meal products, by city tier, 2023
- Graph 32: ‘ready meals contain too much salt’ as a biggest concern when consuming ready meal products, by region, 2023
- Graph 33: % launches of prepared meals and meal kits with select no nasties claims, 2018-23
- Graph 34: % launches of cooking sauces with select no nasties claims, 2018-23
- Graph 35: interest and willingness to pay more for unprocessed/minimally processed food and drink product, 2023
- Graph 36: ‘ready meals are too processed’ as a biggest concern when consuming ready meal products, 2023
- Graph 37: biggest concerns when consuming frozen ready meal products, 2023
- Graph 38: ‘frozen foods are high in fat content’ as a biggest concern when consuming frozen ready meals, 2023
- Cuisines of interest in ready meals
- Graph 39: cuisines that consumers are most likely to purchase in ready meal products, 2023
- Graph 40: interest in purchasing ready meals in different Indian regional cuisines, 2023
- Graph 41: repertoire of types of Indian regional cuisines of interest in ready meal products, by socioeconomic group, 2023
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APPENDIX
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