2022
8
India RTD Tea and Coffee Market Report 2022
2022-11-23T14:03:09+00:00
REP56BF5B2B_1C6F_406A_B46F_69696FC8C49D
2600
157866
[{"name":"Coffee","url":"https:\/\/store.mintel.com\/industries\/drinks\/coffee"},{"name":"Tea and Other Hot Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/tea"}]
Report
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Addressing sugar and calorie concerns can unlock potential. The key is to deliver healthy refreshment with RTD tea and mindful indulgence with RTD coffee.Tulsi Joshi, Senior Food & Drink…
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  8. India RTD Tea and Coffee Market Report 2022

India RTD Tea and Coffee Market Report 2022

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Addressing sugar and calorie concerns can unlock potential. The key is to deliver healthy refreshment with RTD tea and mindful indulgence with RTD coffee.

Tulsi Joshi, Senior Food & Drink Analyst, India

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  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: % of RTD tea launches in the cold beverage category, 2017-22
    • Graph 2: % of RTD coffee launches in the cold beverage segment, 2017-22
    • Graph 3: top five features of interest when trying RTD coffee, 2022
    • Mintel predicts
  2. KEY TRENDS

    • Escapism as a way to destress
    • Graph 4: change in emotional experience since the pandemic started (ie from 2020-present), 2021
    • Graph 5: top five ways that people relieve stress, 2021
    • Natural sweeteners are the rising stars
    • Graph 6: % of launches in beverages with select sugar-related claims, 2017-22
    • Rise of experimental consumerism
  3. CONSUMER INSIGHTS

    • Graph 7: features of interest when trying RTD tea, 2022
    • Graph 8: features of interest when trying RTD coffee, 2022
    • Barriers to RTD tea and coffee
    • Graph 9: % of RTD tea and coffee non-consumers, by region, 2022
    • Graph 10: reasons of not consuming RTD coffee in the last three months, by non-consumers, 2017-22
    • Graph 11: reasons for not consuming RTD tea in the last three months, by non-consumers, 2022
    • Graph 12: % of consumers interested in trying RTD and coffee with 'low/reduced sugar content', 2022
    • Graph 13: % of launches with select claims in RTDs, 2017-22
    • Ready-to-drink tea
    • Graph 14: select reasons for not consuming RTD tea in the last three months, by socio-economic class, 2022
    • Graph 15: features of interest when trying RTD tea, 2022
    • Graph 16: flavours of interest when trying RTD tea, 2022
    • Graph 17: % of consumers who agree to the statement, 'Carbonated ready to drink tea appeals to me', by generations and socio-economic class, 2022
    • Ready-to-drink coffee
    • Graph 18: % of RTD coffee consumers, by city tier, 2022
    • Graph 19: features of interest when trying RTD coffee, 2022
    • Graph 20: select added nutrition and health benefits when trying RTD coffee, by gender, 2022
    • Graph 21: select added nutrition and health benefits when trying RTD coffee, by gender, 2022
    • Graph 22: share of unflavoured/plain and flavoured launches in RTD coffee launches, 2017-22
    • Graph 23: flavours of interest when trying RTD coffee, 2022
    • Graph 24: % of consumers who are interested in 'stronger/more caffeine' when trying RTD coffee, by RTD consumers and non-consumers*, 2022
    • Graph 25: % of consumers who selected 'immune health' as a feature of interest when trying RTD tea and coffee, 2022
    • Graph 26: interest in packaging features for trying RTD coffee, 2022
    • Graph 27: interest in packaging features for trying RTD tea, 2022
  4. MARKET APPLICATIONS

    • Break the high in sugar and calorie perception for market expansion
    • RTD tea: strike a chord with naturalness and refreshment
    • Graph 28: % of launches with natural claims, 2017-22
    • RTD coffee: offer permissible indulgence
  5. APPENDIX

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