Target frequent snackers with flavour combinations and multi-texture innovations. Capitalise on rising consumer interest in snacks free from palm oil.
Anamika Banerji, Research Analyst – Food and Drink, India
Collapse All
-
EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: consumption of makhana, by region, 2023 vs 2024
- Graph 2: agreement with the statement "A savoury ''namkeen'' energy bar can be a good healthy snack option", by gender, age and region, 2024
-
KEY TRENDS AND MARKET FACTORS
- Consumers are hungry for healthier food choices
- Graph 3: how often consumers look for a healthy product when choosing a snack, by frequency of snacking, 2023
- Consumers seek transparency
- Graph 4: interest and willingness to pay more for food and drink products containing healthy fats*, 2023
- Consumers enjoy novel flavour experiences in food and drink
- Graph 5: select reasons for snack consumption in the last month, by gender, 2021
- Graph 6: Gen Zs who agree with select statements, 2023
- Graph 7: top three most encouraging factors to choose one snack over another (any ranking), Gen Z, 2023
-
WHAT CONSUMERS WANT AND WHY
- Graph 8: frequency of snacking, 2024
- Consumption of salty snacks
- Graph 9: consumption of salty snacks, 2024
- Graph 10: consumption of salty snacks, by generation, 2024
- Graph 11: repertoire of salty snacks consumed, by region, 2024
- Graph 12: channels of purchase for different types of snacks, 2024
- Flavour and textures in salty snacks
- Graph 13: % of salty snack* launches which are unflavoured, 2021-24
- Graph 14: % of launches with top 10 flavours in salty snacks*, 2022-24
- Graph 15: % of launches with top 10 flavours in salty snacks*, 2022-24
- Graph 16: 'combination of favourite flavours' (eg tangy tomato & pepper) as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 17: % of launches of salty snacks* with top 10 flavour combinations, 2022-24
- Graph 18: flavours associated with chips, by chips consumers, 2024
- Graph 19: % of chips launches with top 10 flavours, 2022-24
- Graph 20: % of savoury biscuits/cracker launches with top 10 flavours, 2022-24
- Graph 21: flavours associated with salty biscuits, by salty biscuit consumers, 2024
- Graph 22: % of launches of salty snacks* in different textures, 2022-24
- Graph 23: % of launches of salty snacks* in different textures, 2022-24
- Graph 24: 'multitexture' (eg soft & chewy, crunchy and soft) as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 25: 'multitexture' (eg soft & chewy, crunchy and soft) as a feature that would encourage consumers to choose one packaged salty snack over another, by financial situation, 2024
- Graph 26: 'contains filling' (eg cheese burst) as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- The healthy snacking trend
- Graph 27: features that would encourage consumers to choose one packaged salty snack over the other, 2024
- The palm-oil-free opportunity
- Graph 28: agreement with select statements about palm oil in snacks, by city tier, 2024
- Graph 29: 'palm-oil-free' as a feature that would encourage snack consumers to choose one packaged salty snack over another, 2024
- Graph 30: % of launches of salty snacks* featuring the 'palm-oil-free' claim, 2024
- Graph 31: % of launches featuring the 'palm-oil-free' claim in different snack sub-categories, 2022-24
- Graph 32: agreement with the statement "I am willing to pay more for snacks which replace palm oil with healthier fats/oils"
- Graph 33: average price of regular and palm-oil-free products in select salty snack sub-categories, 2022-24
- Graph 34: % of palm-oil-free salty snack* launches made with different oils, 2022-24
- Graph 35: types of oil that would encourage consumers seeking the palm-oil-free claim to consume more traditional Indian snacks, by region, 2024
- Graph 36: 'made from desi ghee' as a factor that will encourage consumers to have more traditional snacks, 2024
- Graph 37: agreement with the statement "I am willing to pay more for snacks that replace palm oil with healthier fats/oils ", 2024
- Interest in low-calorie and low-sodium salty snacks
- Graph 38: 'low calorie' as a feature that would encourage consumers to choose one packaged salty snack over the other, 2024
- Graph 39: select features that would encourage consumers to choose one packaged salty snack over the other, by purchase channel of traditional snacks, 2024
- Graph 40: select features that would encourage consumers to choose one packaged salty snack over the other, by purchase channel of chips, 2024
- Graph 41: % of salty snack* launches featuring the 'low/no/reduced calorie' claim, 2022-24
- Graph 42: % of launches of salty snacks* featuring the 'low/no/reduced calorie' claim, 2024
- Graph 43: agreement with the statement "I avoid salty snacks to cut down my salt intake", 2024
- Graph 44: 'low-sodium' as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 45: average sodium content in regular and low/no/reduced sodium snacks of select sub-categories, 2022-24
- Graph 46: % of snack* launches featuring the 'low/no/reduced sodium' claim, 2024
- Leverage beans/pulses and millets for healthy snacking
- Graph 47: 'contains bean/pulses' as a feature that would motivate consumers to choose one packaged salty snack over another, 2024
- Graph 48: features that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 49: 'high/added protein' as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 50: select features that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 51: 'contains millet' as a feature that would encourage consumers to choose one packaged salty snack over another, by region, 2024
- Graph 52: select top three snack products preferred for consuming millets/ancient grains, 2023
- Opportunities in nuts and seeds
- Graph 53: consumption of salty snacks, 2024
- Graph 54: agreement with the statement "I have started replacing indulgent salty snacks (eg chips) with nuts and seeds", 2024
- Graph 55: consumption of salty snacks, 2024
- Graph 56: % share of launches in the trail mix* category, 2019-24
- Graph 57: flavours associated with nuts and seeds, by nuts/seeds consumers, 2024
- Graph 58: % of launches with different flavours in the nuts sub-category, 2022-24
- Graph 59: consumption of makhana, 2023 vs 2024
- Graph 60: % of launches* of makhana in the snacks category, 2019-24
- Graph 61: consumption of makhana, by city tier, 2023 vs 2024
- Graph 62: consumption of makhana, by region, 2023 vs 2024
- Graph 63: flavours associated with makhana, by makhana consumers, 2024
- Graph 64: % of mahkana* launches with different flavours, 2022-24
- Testing the concept of savoury energy bars
- Graph 65: agreement with the statement "Snack bars are a healthy snacking option", by region, 2024
- Graph 66: agreement with the statement "I like to eat snack bars as they are easy to consume on the go", by gender, 2024
- Graph 67: agreement with the statement "A savoury ''namkeen'' energy bar can be a good healthy snack option", by gender, age and region, 2024
- Graph 68: agreement with the statement "I choose salty snacks over sweet ones to make a healthier snacking choice", by age, 2024
- Graph 69: flavours associated with savoury energy bar, 2024
-
Appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook available on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
