Target frequent snackers with flavour combinations and multi-texture innovations. Capitalise on rising consumer interest in snacks free from palm oil.
Anamika Banerji, Research Analyst – Food and Drink, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: consumption of makhana, by region, 2023 vs 2024
- Graph 2: agreement with the statement "A savoury ''namkeen'' energy bar can be a good healthy snack option", by gender, age and region, 2024
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KEY TRENDS AND MARKET FACTORS
- Consumers are hungry for healthier food choices
- Graph 3: how often consumers look for a healthy product when choosing a snack, by frequency of snacking, 2023
- Consumers seek transparency
- Graph 4: interest and willingness to pay more for food and drink products containing healthy fats*, 2023
- Consumers enjoy novel flavour experiences in food and drink
- Graph 5: select reasons for snack consumption in the last month, by gender, 2021
- Graph 6: Gen Zs who agree with select statements, 2023
- Graph 7: top three most encouraging factors to choose one snack over another (any ranking), Gen Z, 2023
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WHAT CONSUMERS WANT AND WHY
- Graph 8: frequency of snacking, 2024
- Consumption of salty snacks
- Graph 9: consumption of salty snacks, 2024
- Graph 10: consumption of salty snacks, by generation, 2024
- Graph 11: repertoire of salty snacks consumed, by region, 2024
- Graph 12: channels of purchase for different types of snacks, 2024
- Flavour and textures in salty snacks
- Graph 13: % of salty snack* launches which are unflavoured, 2021-24
- Graph 14: % of launches with top 10 flavours in salty snacks*, 2022-24
- Graph 15: % of launches with top 10 flavours in salty snacks*, 2022-24
- Graph 16: 'combination of favourite flavours' (eg tangy tomato & pepper) as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 17: % of launches of salty snacks* with top 10 flavour combinations, 2022-24
- Graph 18: flavours associated with chips, by chips consumers, 2024
- Graph 19: % of chips launches with top 10 flavours, 2022-24
- Graph 20: % of savoury biscuits/cracker launches with top 10 flavours, 2022-24
- Graph 21: flavours associated with salty biscuits, by salty biscuit consumers, 2024
- Graph 22: % of launches of salty snacks* in different textures, 2022-24
- Graph 23: % of launches of salty snacks* in different textures, 2022-24
- Graph 24: 'multitexture' (eg soft & chewy, crunchy and soft) as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 25: 'multitexture' (eg soft & chewy, crunchy and soft) as a feature that would encourage consumers to choose one packaged salty snack over another, by financial situation, 2024
- Graph 26: 'contains filling' (eg cheese burst) as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- The healthy snacking trend
- Graph 27: features that would encourage consumers to choose one packaged salty snack over the other, 2024
- The palm-oil-free opportunity
- Graph 28: agreement with select statements about palm oil in snacks, by city tier, 2024
- Graph 29: 'palm-oil-free' as a feature that would encourage snack consumers to choose one packaged salty snack over another, 2024
- Graph 30: % of launches of salty snacks* featuring the 'palm-oil-free' claim, 2024
- Graph 31: % of launches featuring the 'palm-oil-free' claim in different snack sub-categories, 2022-24
- Graph 32: agreement with the statement "I am willing to pay more for snacks which replace palm oil with healthier fats/oils"
- Graph 33: average price of regular and palm-oil-free products in select salty snack sub-categories, 2022-24
- Graph 34: % of palm-oil-free salty snack* launches made with different oils, 2022-24
- Graph 35: types of oil that would encourage consumers seeking the palm-oil-free claim to consume more traditional Indian snacks, by region, 2024
- Graph 36: 'made from desi ghee' as a factor that will encourage consumers to have more traditional snacks, 2024
- Graph 37: agreement with the statement "I am willing to pay more for snacks that replace palm oil with healthier fats/oils ", 2024
- Interest in low-calorie and low-sodium salty snacks
- Graph 38: 'low calorie' as a feature that would encourage consumers to choose one packaged salty snack over the other, 2024
- Graph 39: select features that would encourage consumers to choose one packaged salty snack over the other, by purchase channel of traditional snacks, 2024
- Graph 40: select features that would encourage consumers to choose one packaged salty snack over the other, by purchase channel of chips, 2024
- Graph 41: % of salty snack* launches featuring the 'low/no/reduced calorie' claim, 2022-24
- Graph 42: % of launches of salty snacks* featuring the 'low/no/reduced calorie' claim, 2024
- Graph 43: agreement with the statement "I avoid salty snacks to cut down my salt intake", 2024
- Graph 44: 'low-sodium' as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 45: average sodium content in regular and low/no/reduced sodium snacks of select sub-categories, 2022-24
- Graph 46: % of snack* launches featuring the 'low/no/reduced sodium' claim, 2024
- Leverage beans/pulses and millets for healthy snacking
- Graph 47: 'contains bean/pulses' as a feature that would motivate consumers to choose one packaged salty snack over another, 2024
- Graph 48: features that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 49: 'high/added protein' as a feature that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 50: select features that would encourage consumers to choose one packaged salty snack over another, 2024
- Graph 51: 'contains millet' as a feature that would encourage consumers to choose one packaged salty snack over another, by region, 2024
- Graph 52: select top three snack products preferred for consuming millets/ancient grains, 2023
- Opportunities in nuts and seeds
- Graph 53: consumption of salty snacks, 2024
- Graph 54: agreement with the statement "I have started replacing indulgent salty snacks (eg chips) with nuts and seeds", 2024
- Graph 55: consumption of salty snacks, 2024
- Graph 56: % share of launches in the trail mix* category, 2019-24
- Graph 57: flavours associated with nuts and seeds, by nuts/seeds consumers, 2024
- Graph 58: % of launches with different flavours in the nuts sub-category, 2022-24
- Graph 59: consumption of makhana, 2023 vs 2024
- Graph 60: % of launches* of makhana in the snacks category, 2019-24
- Graph 61: consumption of makhana, by city tier, 2023 vs 2024
- Graph 62: consumption of makhana, by region, 2023 vs 2024
- Graph 63: flavours associated with makhana, by makhana consumers, 2024
- Graph 64: % of mahkana* launches with different flavours, 2022-24
- Testing the concept of savoury energy bars
- Graph 65: agreement with the statement "Snack bars are a healthy snacking option", by region, 2024
- Graph 66: agreement with the statement "I like to eat snack bars as they are easy to consume on the go", by gender, 2024
- Graph 67: agreement with the statement "A savoury ''namkeen'' energy bar can be a good healthy snack option", by gender, age and region, 2024
- Graph 68: agreement with the statement "I choose salty snacks over sweet ones to make a healthier snacking choice", by age, 2024
- Graph 69: flavours associated with savoury energy bar, 2024
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Appendix
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