This Report delves into the growing prominence of sensitive skin in India – a skincare concern that continues to shape NPD despite lacking a standardised definition.
This report delves into the growing prominence of sensitive skin in India – a skincare concern that continues to shape NPD despite lacking a standardised definition.
With over 80% of Indian internet users reporting sensitive facial skin, the category presents strong growth potential. One key area for innovation lies in barrier repair – a crucial solution sought by those with skin sensitivity. Brands can address this demand by developing products infused with advanced, deeply penetrating scientific ingredients, offering effective solutions tailored to Indians’ sensitive skin needs.
Pollution, sun exposure and hormonal changes are all major triggers for skin sensitivity; however, few skincare launches address these, illustrating a market opportunity for comprehensive protection claims.
Lastly, different age groups associate sensitivity with varied symptoms, such as oiliness and acne for younger consumers and dryness and ageing signs for older groups. Brands should therefore tailor messaging and product formulations to these distinct needs.
Sensitive skincare in India is set to grow, with opportunity in barrier repair, protection against triggers and age-specific needs.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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