This Report provides a detailed examination of shaving and hair removal preferences among Indian men and women, highlighting significant variations across demographics such as age, region, and city tier.
It identifies usage behaviours among men, showcasing their predominant use of razors – particularly disposable ones – and contrasts this with the increasing use of alternative methods like creams and waxing for larger body areas.
For women, the focus remains on facial hair removal. They often opt for professional services, while body hair removal is typically undertaken at home.
We also explore key consumer concerns, particularly skin irritation and the lengthy process of hair removal, underscoring the growing demand for easy-to-use products catering to sensitive skin.
Hair removal preferences differ between men and women, yet both prioritise solutions that are efficient, easy to use, and gentle on the skin.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This Report explores the evolving landscape of skin-brightening trends in India, shifting from a focus on fairness to one on skin glow and health claims. It highlights the...
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The Report delves into the preferences and challenges faced by Indian consumers in the hair colourant market. With a notable 40% of Indian adults colouring their hair, a significant...
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Many people remain loyal to their favorite shampoo brands, fearing potential hair damage from switching. Break through this defensive loyalty by offering the promise of enhanced hair protection....
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This report offers an in-depth analysis of the Indian facial skincare market, which is undergoing a significant shift as consumers increasingly prioritise skincare and skin health. It examines current...
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This Report underscores the growing global awareness of environmental issues, particularly among younger adults, who predominantly associate sustainability with environmental protection. In India, this trend is especially strong...
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