Meet the evolving complexion care demands of young Indians with novel formats, while highlighting convenience claims and delving into stronger ingredient stories.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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Increase makeup usage by dialling up 'skinification' and focusing on convenience. Prevent monotony by infusing the category with excitement and engagement. Twinkle Behl, Research Analyst – Beauty and...
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This Report provides an in-depth analysis of the Indian beauty market, focusing on consumer segmentation and profiling the key personas. It identifies four main consumer personas: the High-end...
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