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executive summary
- Key issues covered in this Report
- Graph 1: consumer understanding of glowing skin, 2023
- Graph 2: usage of facial skincare products for glowing skin, 2023
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key trends
- Brightening makes way for skin glow
- Graph 3: facial skincare launches by select beauty enhancing claims, 2018-23
- Graph 4: facial skincare* launches with ‘glow’ or ‘glowing’ or ‘glowy’ claims, 2018-23
- Graph 5: facial skincare* launches with ‘glow’ or ‘glowing’ or ‘glowy’ or claims by top five markets, 2018-23
- Intent to invest in facial skincare is high
- Graph 6: facial skincare launches with brightening/illuminating claims by formats and textures, 2018-23
- Graph 7: facial skincare launches with brightening/illuminating claims by claim categories, 2018-23
- Brands spotlight potent ingredients for effectiveness
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what consumers want and why
- Skin health and fairness remain the cornerstones of glowing skin
- Graph 8: consumer understanding of glowing skin, 2023
- Graph 9: consumer understanding of glowing skin, by region, 2023
- Graph 10: consumer understanding of glowing skin, by city tier, 2023
- Graph 11: consumer understanding of glowing skin, by generation, 2023
- Innovate with new formats that have potential to deliver skin glow
- Graph 12: usage of facial skincare products for glowing skin, 2023
- Graph 13: usage of facial skincare products for glowing skin, 2023
- Graph 14: agreement with it being difficult to get a natural glow from regular skincare products, 2023
- Graph 15: facial skincare* launches by ‘glow’ or ‘glowing’ or ‘glowy’ claims by formats and textures, 2018-23
- Graph 16: facial skincare* launches with ‘glow’ or ‘glowing’ or ‘glowy’ claims by formats and textures, 2018-23
- Respond to the intent for convenient formats
- Graph 17: agreement towards natural glow skin being only achieved through multiple-step skincare routine, 2023
- Graph 18: consumers who look for added benefits such as brightening in sun protection products, 2023
- Consumers are on the lookout for stronger ingredient focus
- Graph 19: interest in brightening skincare products with newer scientific ingredients, 2023
- Graph 20: association of ingredients with facial skincare claims, 2023
- Graph 21: association of ingredients with glowing/brightening claims, 2023
- Graph 22: agreement that it is difficult to understand skincare ingredients that can brighten facial skin, 2023
- Graph 23: agreement that ayurvedic ingredients are more effective than scientific ingredients, 2023
- Graph 24: skin complexion launches* by top five botanical ingredients, 2018-23
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appendix
Meet the evolving complexion care demands of young Indians with novel formats, while highlighting convenience claims and delving into stronger ingredient stories.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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