India Soap, Bath and Shower Market Report 2022
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Premiumise bar soaps by innovating on scent and efficacy; increase penetration of body wash by leveraging skincare and making it cleaner and more economical.
Tanya Rajani, Beauty & Personal Care Analyst – India
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executive summary
- Key issues covered in this Report
- Graph 1: retail market value in bn US$, 2021-25
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key trends
- The bar soap category is in need of an upgrade
- Graph 2: retail market value, 2021-25
- Graph 3: % of launches of soap and bath products, by sub-category, 2021-22
- Graph 4: bar soap and shower product launches, by launch type, 2021-22
- Body wash is expensive for the price-conscious consumer
- Graph 5: shower and bar soap launches, by price in US$ (groups), 2021-22
- Body wash's success hinges on its emotional benefitsÂ
- Graph 6: shower product launches, by top-five beauty-enhancing claims, 2017-22
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What consumers want and why
- Bar soap users want scent and efficacy
- Graph 7: products used most often for a bath/shower routine, 2022
- Graph 8: features that would encourage consumers to use a bar soap more often/for the first time, 2022
- Graph 9: features that would encourage consumers to use a bar soap more often/for the first time, 2022
- Graph 10: agreement that scent of soap, bath and/or shower products is as important as its effectiveness, 2022
- Graph 11: consumers who agree that the scent of soap, bath and/or shower products should give a sense of relaxation, 2022
- Metro consumers seek economical and clean body washes
- Graph 12: barriers to body wash/shower gel/shower cream usage, 2022
- Graph 13: features that will encourage consumers to use body wash/shower gel/shower cream more often/for the first time, 2022
- Graph 14: barriers to body wash/shower gel/shower cream usage, 2022
- Graph 15: barriers to body wash/shower gel/shower cream usage, 2022
- Graph 16: consumers who strongly agree with select soap, bath and shower attitude statements, 2022
- Women aged 18-34 show interest in skinification of body wash
- Graph 17: soap, bath and shower products consumers have used most often for their bath/shower, 2022
- Graph 18: consumers who disagree that the scent of soap, bath and shower products is as important as its effectiveness, by gender and age, 2022
- Graph 19: features that can encourage consumers to use a body wash/shower gel/shower cream more often/for the first time, 2022
- Graph 20: consumers who strongly agree that taking care of body skin is as important as facial skincare, 2022
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