Report Summary
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Social Media Influence – Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The rise of social media has seen a spike in online bloggers. These are people who write about different topics including fashion, beauty, food, travel, lifestyle and others, and popularise their posts through their followers on social media. Brands have been engaging with these online bloggers, as they are regular people and the masses can relate to them. Products and services endorsed by them give people a sense of confidence and they are happy to associate with these.
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Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Utilise social media’s influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base. 
Nidhi Sinha
Head of Content
Table of Contents
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executive summary
- Market context
- Consumer takeaways
- Opportunities
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key drivers
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what consumers want and why
- Sense of identity through social media platforms
- [Graph] India: Consumption of social media platforms, by age and gender, Dec 2019
- [Graph] India: Consumption of social media platforms, by region, Dec 2019
- [Graph] India: Social media platform usage, by family structure, Dec 2019
- Experiences sought by consumers
- [Graph] India: Social media behaviour, by age, Dec 2019
- [Graph] India: Social media behaviour, by region, Dec 2019
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launch activity and innovation
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appendix
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