India Social Media Influence Market Report 2020
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Utilise social media's influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base.Nidhi Sinha, Head of Content - India Consumer…

India Social Media Influence Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Social Media Influence – Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The rise of social media has seen a spike in online bloggers. These are people who write about different topics including fashion, beauty, food, travel, lifestyle and others, and popularise their posts through their followers on social media. Brands have been engaging with these online bloggers, as they are regular people and the masses can relate to them. Products and services endorsed by them give people a sense of confidence and they are happy to associate with these.

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Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Utilise social media’s influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base. Nidhi Sinha
Head of Content

Table of Contents

  1. executive summary

    • Market context
    • Consumer takeaways
    • Opportunities
  2. key drivers

    • what consumers want and why

      • Sense of identity through social media platforms
      • [Graph] India: Consumption of social media platforms, by age and gender, Dec 2019
      • [Graph] India: Consumption of social media platforms, by region, Dec 2019
      • [Graph] India: Social media platform usage, by family structure, Dec 2019
      • Experiences sought by consumers
      • [Graph] India: Social media behaviour, by age, Dec 2019
      • [Graph] India: Social media behaviour, by region, Dec 2019
    • launch activity and innovation

      • appendix

        About the report

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


        Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


        Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

        *databooks not available with UK B2B reports (all priced at £1,495).

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        India Consumer 2024 Sample Cover

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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