This report examines the suncare landscape in India, highlighting a significant shift in recent years due to heightened consumer awareness and demand for innovative products. Despite this increased awareness, the actual usage of suncare products remains low, suggesting substantial growth potential. Indian consumers prefer pleasant, non-sticky and non-greasy textures in suncare products, presenting an opportunity to differentiate through texture and format innovation to enhance the sensory experience.
Further, there is an opportunity to expand the skinification trend in suncare as Indian adults prioritise multifunctional skincare benefits over SPF levels when choosing suncare products. However, the essential role of traditional broad-spectrum sun protection is often overlooked. To effectively incorporate sunscreens into consumers’ daily routines, brands can explore skin-caring claims that address their skin issues.
Additionally, this report provides key insights into occasion-led usage and explores opportunities for brands to understand the factors influencing various occasion-based users.
Enhance the sensory appeal of sunscreens with innovative textures and formats; make them everyday essentials by adding skincare benefits. Also, design suncare products specifically for outdoor occasions to cater to active lifestyles.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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