Drive more frequent sunscreen usage by adding skin benefits. Build the after-sun category by dialling up on safety, and make suncare appealing to Older Millennials by tapping into convenience.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
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EXecutive summary
- Key issues covered in this Report
- Graph 1: suncare* product launches, 2018-23
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Key trends and market factors
- The skinification trend expands into the suncare category
- Graph 2: suncare launches with select functional claim* , 2022-23
- Aloe vera reigns as the main soothing ingredient in suncare
- Graph 3: suncare* launches, by select botanical extracts, 2018-2023
- Convenience is king
- Graph 4: suncare* launches, by select convenient claims, 2018-23
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what consumers want and why
- Skinify sunscreens to encourage daily usage
- Graph 5: usage of suncare & after-sun products in the last six months, 2023
- Graph 6: interest in using suncare & after-sun products in the future, 2023
- Graph 7: agreement with suncare & after-sun care statements, 2023
- Graph 8: top five skin issues faced by consumers in the past 12 months, 2023
- Graph 9: suncare launches by select beauty-enhancing/skin-caring claims, 2022-23
- Graph 10: behaviour towards suncare & after-sun care statements, 2023
- Graph 11: suncare* launches with select skincare ingredients** , 2018-23
- Graph 12: top two claims of interest in suncare & after sun, 2023
- Move suncreen users to after-sun care by dialing up on safety
- Graph 13: behaviour towards sun exposure, 2023
- Graph 14: behaviour towards de-tanning products, 2023
- Graph 15: after-sun launches in India, 2018-23
- Graph 16: behaviour towards suncare & after-sun products, 2023
- Graph 17: after-sun launches, by botanical extracts, 2022-23
- Graph 18: behaviour towards gel-based suncare products, 2023
- Upgrade consumers by introducing convenient formats
- Graph 19: interest in using suncare & after-sun products in the future, 2023
- Graph 20: behaviour towards suncare & after-sun products, 2023
- Graph 21: suncare* launches with convenience claims, 2018-23
- Graph 22: suncare launches with ‘ease of use’ claim, by format & texture, 2018-23
- Graph 23: behaviour towards suncare & after-sun products, 2023
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Appendix
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