Innovate dips and spreads to pair with Indian foods. Low-fat, all-natural versions and seasonal, hot & spicy flavours are cues for new product development.
Anamika Banerji, Research Analyst – Food and Drink, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: consumption of peanut butter, by city tier and socioeconomic group, 2018 vs 2023
- Graph 2: flavour features of interest in dips/spreads by consumers who agree that new flavours in dips/spreads appeal to them, 2023
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KEY TRENDS AND MARKET FACTORS
- Experimentalism is on the rise
- Consumers seek permissibility to enjoy food & drink
- Graph 3: how often consumers look for a healthy product when choosing a snack, 2023
- Graph 4: consumption of healthy and indulgent salty snacks by consumers who look for healthy snacks all/most of the time, 2023
- Graph 5: value indicators for food & drink products, 2023
- Consumers are beginning to scrutinise product information
- Graph 6: % of launches of sweet and savoury dips and spreads featuring the 'palm oil free' claim, 2019-23
- Graph 7: interest and willingness to pay more for food and drink products containing healthy fats*, 2023
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WHAT CONSUMERS WANT AND WHY
- Usage of dips and spreads
- Graph 8: consumption of dips and spreads, 2023
- Graph 9: consumption of one or more dips/spreads, by age and socioeconomic group, 2023
- Graph 10: consumption of select dips/spreads, by gender, 2023
- Graph 11: consumption of dips and spreads, by generation, 2023
- Graph 12: repertoire of types of dips and spreads consumed, by generation, 2023
- Graph 13: agreement with select statements about dips and spreads, 2023
- Preferred applications of dips and spreads
- Graph 14: repertoire of ways in which dips/spreads are consumed or intend to be consumed, by region and age, 2023
- Graph 15: consumption of seven and more types of dips and spreads by repertoire of ways of usage, 2023
- Graph 16: ways in which consumers have consumed or would be interested to consume dips and spreads, 2023
- Graph 17: flavour preferences of consumers who like to use dips/spreads along with different Indian foods, 2023
- Graph 18: use or interest to use dips/spreads to make a sandwich, by age, region and city tier, 2023
- Graph 19: use or interest to use dips/spreads to make a burger or specialty sandwich, by age and socioeconomic group, 2023
- Graph 20: 'contain fruit or vegetable (ie pieces or puree)' as a feature of interest in dips/spreads, 2023
- Graph 21: use or interest to use dips/spreads for select applications, by socioeconomic group, 2023
- Elevate the health halo
- Graph 22: features of interest when choosing dips and spreads, 2023
- Graph 23: agreement with the statement "I am willing to pay more for healthier dips/spreads", 2023
- Graph 24: select features of interest when choosing dips and spreads, by consumers willing to pay more for healthier dips, 2023
- Graph 25: % of launches of sweet and savoury dips and spreads with select claims, 2022-23
- Graph 26: % of launches of sweet and savoury dips and spreads with select claims, 2022-23
- Graph 27: select features of interest when choosing dips and spreads, by city tier, 2023
- Graph 28: select features of interest when choosing dips and spreads, by gender, 2023
- Graph 29: % of launches of sweet and savoury dips and spreads with select claims, 2022-23
- Graph 30: % of launches of sweet spreads featuring the 'palm oil free' claim, 2019-23
- Graph 31: % of launches of sweet spreads with select sweeteners, 2022-23
- Graph 32: % of launches of sweet spreads with select claims related to sugar content, 2022-23
- Graph 33: 'added protein' as a feature of interest when choosing dips and spreads, by generation, 2023
- Graph 34: % of launches of sweet and savoury dips and spreads featuring the high/added protein claim, 2022-23
- Graph 35: select features of interest when choosing dips and spreads, 2023
- Graph 36: select features of interest when choosing dips and spreads, by parents who look out for healthy dips/spreads designed for kids, 2023
- Flavours of interest in dips and spreads
- Graph 37: % of sweet spread launches with different flavours, 2023
- Graph 38: % of launches of savoury spreads with different flavours, 2023
- Graph 39: agreement with the statement "Flavour is more important than brand when choosing dips/spreads", by age, 2023
- Graph 40: agreement with the statement "New flavours in dips/spreads appeal to me", by generation, 2023
- Graph 41: select features of interest when choosing dips and spreads, 2023
- Graph 42: select features of interest when choosing dips and spreads, 2023
- Opportunities for peanut butter
- Graph 43: % of launches of nut spreads with different nuts, 2022-23
- Graph 44: consumption of peanut butter, by age, city tier and socioeconomic group, 2023
- Graph 45: consumption of peanut butter, by socioeconomic group, 2018 vs 2023
- Graph 46: consumption of peanut butter, by city tier, 2018 vs 2023
- Graph 47: agreement with select statements, by peanut butter users, 2023
- Graph 48: 'contain nuts' as a select feature of interest when choosing dips and spreads, by age and gender, 2023
- Graph 49: select ways in which consumers use or would be interested to use dips/spreads, 2023
- What's next for ketchup?
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APPENDIX
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