Café-bakery culture, combined with the growing consumer demand for novelty and indulgence, is driving the expansion of the sweet bakery market in India. Notably, the rise in consumption is more pronounced among SEC B consumers, presenting a valuable opportunity for packaged sweet bakery brands to innovate and cater to India’s increasing love for sweet treats.
Slice cakes continue to dominate as the most popular format in the sweet bakery category. This Report delves into the key reasons behind their widespread consumption, offering brands strategic insights for innovation and unique marketing propositions to stand out in this highly competitive and crowded market. Additionally, the Report explores cake format innovations, as well as identifying untapped opportunities within other sweet bakery categories.
While flavour is king when it comes to buying decisions, flavour innovation in the market has been limited. To address this gap, the Report highlights flavour trends and innovations that resonate most with Indian consumers in the packaged sweet bakery segment.
Cater to consumers’ craving for novelty by introducing innovative flavours and cake formats. Differentiate slice cake by emphasising its key consumption drivers.
Tulsi Joshi, Senior Food & Drink Analyst, India
This Report covers shelf-stable sweet bakery items like cakes, sweet croissants, muffins, brownies, cupcakes, pies, cream rolls, cream buns and other such sweet bakery items in packaged formats.
It excludes cookies/biscuits, ice cream cakes or other frozen/chilled bakery items.
This Report covers shelf-stable sweet bakery items like cakes, sweet croissants, muffins, brownies, cupcakes, pies, cream rolls, cream buns and other such sweet bakery items in packaged formats.
It excludes cookies/biscuits, ice cream cakes or other frozen/chilled bakery items.
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