India Packaged Cakes, Rolls, Croissants and Other Sweet Baked Goods Market Report 2023

executive summary

• Key issues covered in this Report
• Graph 1: types of packaged sweet bakery products consumed in the last three months, 2023
• Graph 2: % of launches in packaged sweet bakery, by format, 2020-23
• Graph 3: important factors when purchasing sweet bakery products, 2023
• Mintel predicts

key trends

• The café-bakery influence
• Rising demand for mental energy and food indulgence
• Graph 4: consumer responses to the statement “I am actively seeking ways to reduce stress”, 2023
• Increasing desire for new experiences
• Graph 5: select consumer behaviours around experiences*, 2023

What consumers want and why

• Graph 6: sweet bakery consumption in the last three months, by age, gender, region and socioeconomic class, 2023
• Graph 7: consumption of sweet bakery in the last three months, 2023
• Consumption occasions of sweet bakeries
• Graph 8: occasions consumers like to consume sweet bakery items, 2023
• Graph 9: select occasions consumers like to consume sweet bakery items, by generation, 2023
• Graph 10: top three factors that would encourage Gen Zs to choose one snack over another (any rank), 2023
• Graph 11: select occasions consumers like to consume sweet bakery items, 2023
• Graph 12: select occasion consumers like to consume sweet bakery items, by generation, 2023
• Graph 13: select occasion consumers like to consume sweet bakery items, by generation, 2023
• Graph 14: select occasions consumers like to consume sweet bakery items, 2023
• Opportunities with format innovations
• Graph 15: consumption of five to 10 types of freshly made sweet bakery items in cafés/dessert shops/local bakeries/restaurants in the last three months, by frequency of consumption of sweet bakery items in foodservice channels, 2023
• Graph 16: frequency of consuming sweet bakery items from cafés/dessert shops/local bakeries/restaurants in the last three months, 2023
• Graph 17: % of launches in packaged sweet bakery, by format, 2020-23
• Graph 18: types of packaged sweet bakery products consumed in the last three months, 2023
• Graph 19: occasions consumers like to consume sweet bakery items, by select consumer segment, 2023
• Purchase drivers of sweet bakery
• Graph 20: important factors when purchasing sweet bakery products, 2023
• Graph 21: important factors when purchasing sweet bakery items, 2020 vs 2023
• Graph 22: select factor considered when purchasing sweet bakery items, by gender and city tier, 2023
• Graph 23: top five flavour (component sub-groups) launches in cakes, pastries & sweet goods, 2020-23
• Graph 24: top 10 chocolate flavour blends in sweet bakery, 2020-23
• Graph 25: select factor considered when purchasing sweet bakery items, by current financial situation, 2023
• Features that encourage sweet bakery consumption
• Graph 26: features that encourages consumers to choose one sweet bakery product over another, 2023
• Graph 27: select features that encourage consumers to choose one sweet bakery product over another, by city tier and socioeconomic class, 2023
• Graph 28: top five textures in sweet bakery, 2020-23
• Graph 29: select features that encourage consumers to choose one sweet bakery product over another, by select consumer segments, 2023
• Graph 30: % of launches with select claims in sweet bakery, 2021-23
• Graph 31: select features that encourage consumers to choose one sweet bakery product over another, by age, city tier, current financial situation and select consumer segment, 2023

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