Rise in café-bakery culture boosts demand for novelty. Focus NPD on innovative formats, flavours, and positioning. Exploring untapped occasions can unlock market expansion.
Tulsi Joshi, Senior Food & Drink Analyst, India
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executive summary
- Key issues covered in this Report
- Graph 1: types of packaged sweet bakery products consumed in the last three months, 2023
- Graph 2: % of launches in packaged sweet bakery, by format, 2020-23
- Graph 3: important factors when purchasing sweet bakery products, 2023
- Mintel predicts
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key trends
- The café-bakery influence
- Rising demand for mental energy and food indulgence
- Graph 4: consumer responses to the statement “I am actively seeking ways to reduce stress”, 2023
- Increasing desire for new experiences
- Graph 5: select consumer behaviours around experiences*, 2023
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What consumers want and why
- Graph 6: sweet bakery consumption in the last three months, by age, gender, region and socioeconomic class, 2023
- Graph 7: consumption of sweet bakery in the last three months, 2023
- Consumption occasions of sweet bakeries
- Graph 8: occasions consumers like to consume sweet bakery items, 2023
- Graph 9: select occasions consumers like to consume sweet bakery items, by generation, 2023
- Graph 10: top three factors that would encourage Gen Zs to choose one snack over another (any rank), 2023
- Graph 11: select occasions consumers like to consume sweet bakery items, 2023
- Graph 12: select occasion consumers like to consume sweet bakery items, by generation, 2023
- Graph 13: select occasion consumers like to consume sweet bakery items, by generation, 2023
- Graph 14: select occasions consumers like to consume sweet bakery items, 2023
- Opportunities with format innovations
- Graph 15: consumption of five to 10 types of freshly made sweet bakery items in cafés/dessert shops/local bakeries/restaurants in the last three months, by frequency of consumption of sweet bakery items in foodservice channels, 2023
- Graph 16: frequency of consuming sweet bakery items from cafés/dessert shops/local bakeries/restaurants in the last three months, 2023
- Graph 17: % of launches in packaged sweet bakery, by format, 2020-23
- Graph 18: types of packaged sweet bakery products consumed in the last three months, 2023
- Graph 19: occasions consumers like to consume sweet bakery items, by select consumer segment, 2023
- Purchase drivers of sweet bakery
- Graph 20: important factors when purchasing sweet bakery products, 2023
- Graph 21: important factors when purchasing sweet bakery items, 2020 vs 2023
- Graph 22: select factor considered when purchasing sweet bakery items, by gender and city tier, 2023
- Graph 23: top five flavour (component sub-groups) launches in cakes, pastries & sweet goods, 2020-23
- Graph 24: top 10 chocolate flavour blends in sweet bakery, 2020-23
- Graph 25: select factor considered when purchasing sweet bakery items, by current financial situation, 2023
- Features that encourage sweet bakery consumption
- Graph 26: features that encourages consumers to choose one sweet bakery product over another, 2023
- Graph 27: select features that encourage consumers to choose one sweet bakery product over another, by city tier and socioeconomic class, 2023
- Graph 28: top five textures in sweet bakery, 2020-23
- Graph 29: select features that encourage consumers to choose one sweet bakery product over another, by select consumer segments, 2023
- Graph 30: % of launches with select claims in sweet bakery, 2021-23
- Graph 31: select features that encourage consumers to choose one sweet bakery product over another, by age, city tier, current financial situation and select consumer segment, 2023
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