Enhance usage of anti-ageing skincare solutions by targeting key ageing concerns: dark circles and wrinkles. Drive preventive anti-ageing usage with younger consumers.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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executive summary
- Key issues covered in this Report
- Graph 1: top five markets of facial skincare and eye care launches with anti-ageing claim, 2018-23
- Graph 2: factors that can drive usage of facial skincare products that help to deal with/prevent signs of ageing skin, 2023
- Graph 3: activities undertaken to deal with/prevent signs of ageing skin, 2023
- Graph 4: attitudes towards ageing skin, 2023
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key trends and market factors
- India's anti-ageing market is still in need of a reboot
- Graph 5: top five markets of facial skincare and eye care launches with anti-ageing claim, 2018-23
- Graph 6: anti-ageing facial skincare and eye care launches by beauty enhancing claims, 2018-23
- Innovations in under-eye care are rapidly advancing in the country
- Graph 7: top five anti-ageing skincare sub-categories, 2018-23
- Graph 8: top three emotions experienced by women in the past six months, 2022
- Graph 9: skincare* launches by select beauty enhancing claims, 2018-23
- Graph 10: eye care launches, 2018-23
- The discerning Indian consumer
- Graph 11: anti-ageing skincare launches by price in USD, 2018-23
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What consumers want and why
- Graph 12: signs of ageing consumers are most concerned with, 2023
- Graph 13: activities undertaken to deal with/prevent signs of ageing skin, 2023
- Cater to under-eye issues
- Graph 14: signs of ageing consumers concerned about dark circles are concerned about, 2023
- Graph 15: activities undertaken to deal with/prevent signs of ageing skin, 2023
- Graph 16: factors that can drive usage of facial skincare products that help to deal with/prevent signs of ageing skin, 2023
- Graph 17: anti-ageing* eye care launches by top ten botanical ingredients, 2018-23
- Graph 18: factors that can drive usage of facial skincare products that help to deal with/prevent signs of ageing skin, 2023
- Showcase visibly, efficacious results for wrinkle treatment
- Graph 19: top three signs of ageing consumers are most concerned with, 2023
- Graph 20: activities undertaken to deal with/prevent signs of ageing skin, 2023
- Graph 21: agreement on there being not enough beauty products specifically designed for their age, 2023
- Graph 22: attitudes towards ageing skin, 2023
- Graph 23: activities undertaken to deal with/prevent signs of ageing skin, 2023
- Build preventive usage by incorporating more efficacious ingredients
- Graph 24: agreement towards there being too much pressure in society to look youthful, 2023
- Graph 25: attitudes towards ageing skin, 2023
- Graph 26: activities undertaken to deal with/prevent signs of ageing skin, 2023
- Graph 27: agreement towards Ayurveda ingredients being more effective than scientific ingredients, 2023
- Graph 28: ingredients associated with anti-ageing products, 2023
- Graph 29: anti-ageing* skincare** launches by select botanical ingredients, 2013-23
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appendix
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