2023
8
India Targeting Ageing Needs Market Report 2023
2024-01-15T18:00:59+00:00
REP1CCC69D0_F87F_47E3_B83C_608AAFD27EE0
2195
169620
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Report
en_GB
Enhance usage of anti-ageing skincare solutions by targeting key ageing concerns: dark circles and wrinkles. Drive preventive anti-ageing usage with younger consumers.Tanya Rajani, Principal Analyst, Beauty & Personal Care,…
India
Facial Care
simple

India Targeting Ageing Needs Market Report 2023

Enhance usage of anti-ageing skincare solutions by targeting key ageing concerns: dark circles and wrinkles. Drive preventive anti-ageing usage with younger consumers.

Tanya Rajani, Principal Analyst, Beauty & Personal Care, India

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  1. executive summary

    • Key issues covered in this Report
    • Graph 1: top five markets of facial skincare and eye care launches with anti-ageing claim, 2018-23
    • Graph 2: factors that can drive usage of facial skincare products that help to deal with/prevent signs of ageing skin, 2023
    • Graph 3: activities undertaken to deal with/prevent signs of ageing skin, 2023
    • Graph 4: attitudes towards ageing skin, 2023
  2. key trends and market factors

    • India's anti-ageing market is still in need of a reboot
    • Graph 5: top five markets of facial skincare and eye care launches with anti-ageing claim, 2018-23
    • Graph 6: anti-ageing facial skincare and eye care launches by beauty enhancing claims, 2018-23
    • Innovations in under-eye care are rapidly advancing in the country
    • Graph 7: top five anti-ageing skincare sub-categories, 2018-23
    • Graph 8: top three emotions experienced by women in the past six months, 2022
    • Graph 9: skincare* launches by select beauty enhancing claims, 2018-23
    • Graph 10: eye care launches, 2018-23
    • The discerning Indian consumer
    • Graph 11: anti-ageing skincare launches by price in USD, 2018-23
  3. What consumers want and why

    • Graph 12: signs of ageing consumers are most concerned with, 2023
    • Graph 13: activities undertaken to deal with/prevent signs of ageing skin, 2023
    • Cater to under-eye issues
    • Graph 14: signs of ageing consumers concerned about dark circles are concerned about, 2023
    • Graph 15: activities undertaken to deal with/prevent signs of ageing skin, 2023
    • Graph 16: factors that can drive usage of facial skincare products that help to deal with/prevent signs of ageing skin, 2023
    • Graph 17: anti-ageing* eye care launches by top ten botanical ingredients, 2018-23
    • Graph 18: factors that can drive usage of facial skincare products that help to deal with/prevent signs of ageing skin, 2023
    • Showcase visibly, efficacious results for wrinkle treatment
    • Graph 19: top three signs of ageing consumers are most concerned with, 2023
    • Graph 20: activities undertaken to deal with/prevent signs of ageing skin, 2023
    • Graph 21: agreement on there being not enough beauty products specifically designed for their age, 2023
    • Graph 22: attitudes towards ageing skin, 2023
    • Graph 23: activities undertaken to deal with/prevent signs of ageing skin, 2023
    • Build preventive usage by incorporating more efficacious ingredients
    • Graph 24: agreement towards there being too much pressure in society to look youthful, 2023
    • Graph 25: attitudes towards ageing skin, 2023
    • Graph 26: activities undertaken to deal with/prevent signs of ageing skin, 2023
    • Graph 27: agreement towards Ayurveda ingredients being more effective than scientific ingredients, 2023
    • Graph 28: ingredients associated with anti-ageing products, 2023
    • Graph 29: anti-ageing* skincare** launches by select botanical ingredients, 2013-23
  4. appendix

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