Harness emerging technologies like AI and VR to enhance quality of life and engagement for early adopters, while simplifying and building trust among tech sceptics.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: consumers' attitudes towards new technology, 2023
- Graph 2: top reasons for trying out new technologies, by tech enthusiasts, 2023
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key trends and market factors
- Indians are embracing emerging technologies
- Graph 3: key factors driving consumer behaviour around technology – "I like to be the first to try new technologies"*, 2023
- Graph 4: household ownership of technology, by financial situation, 2023
- Graph 5: spends on technology and communications in the last 12 months*, 2023
- However, concerns shroud tech sceptics
- Smart health solutions gain traction
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what consumers want and why
- Graph 6: usage of electronic products or services on a weekly basis, 2023
- Graph 7: attitudes towards new technology, 2023
- Graph 8: attitudes towards new technology, 2023
- Offer ease and engagement for tech enthusiasts
- Graph 9: attitudes towards new technology, by gender, age and relationship status, 2023
- Graph 10: consumers' attitudes towards new technology, by city tier and financial condition, 2023
- Graph 11: usage and awareness of digital products and/or technologies, by tech enthusiasts, 2023
- Graph 12: top reasons for trying out new technologies, by tech enthusiasts, 2023
- Graph 13: usage and awareness of digital products and/or technologies, by tech enthusiasts, 2023
- Bolster trust and simplify tech among traditionalists
- Graph 14: attitude towards new technology, by gender, age group, city tier and financial situation, 2023
- Graph 15: attitudes towards technology, by employment and parental status, 2023
- Offer tech-based solutions for preventive healthcare
- Graph 16: consumer attitudes towards spending, by city tier and financial situation, 2023
- Graph 17: usage and awareness of wearable devices specifically for health/exercise, by behaviours towards new technology, 2023
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appendix
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