Build a loyal user base by heroing high-quality ingredients; elevate science-backed solutions as champions in treating skin issues, and focus on pollution prevention to recruit new users.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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- Report definition
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Executive summary
- Mintel's perspective
- Key issues covered in this Report
- Overview
- The outlook for science-backed skincare
- Science is becoming increasingly important in skincare
- Graph 1: science-backed* facial skincare launches**, 2019-24
- Make scientific ingredients the focal point to denote higher efficacy
- Link science-backed skincare with effective treatment of severe skin concerns
- Focus on pollution protection to attract those uninterested in science-backed skincare
- Graph 2: features that encourage use of science-backed skincare products, 2024
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Key trends and market factors
- What you need to know
- Science-backed features are becoming table stakes for the skincare category
- Derma brands pioneer the focus on science
- Dermacosmetics in India witnesses rampant activity
- The blurry distinction between dermacosmetics and science-backed skincare
- The distinction between dermacosmetics and science-backed skincare described with the help of AI
- Science-backed skincare launches are gaining ground globally
- The growing need for efficacy brings scientific features to the fore
- Indian brands emphasise functional efficacy using scientific features
- Mainstream brands hero scientific features to demonstrate efficacy
- Indians seek higher skincare standards
- Indians are plagued with skin issues…
- …and thus are investing more time and money in taking care of their skin
- Graph 3: beauty and grooming activities done in the last three months*, 2022-24
- A need for advanced skincare solutions arises
- Growing appetite for effective skincare
- Skin protection is becoming the need of the hour
- Skin needs protection against external aggressors
- India's skincare category responds to the threat of pollution
- Graph 4: top 10 markets with facial skincare* launches with elemental protection claims, 2019-24
- Skincare brands highlight anti-pollution claims
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What consumers want and why
- What you need to know
- Focus on high-quality ingredients to enhance interest in science-backed skincare
- Indian adults interested in science-backed skincare
- Demographic profile of Indian adults interested in science-backed skincare
- The use of high-quality ingredients is a big draw for science-backed skincare
- Graph 5: reasons for interest in science-backed skincare products, 2024
- Scientific ingredients are revered for their effectiveness
- Graph 6: agreement that scientific ingredients are better than natural ingredients at treating severe skin concerns, 2024
- Improve efficacy by including a wide array of scientific ingredients
- Graph 7: facial skincare launches, by select ingredients, 2019-24
- Add newness to well-known hyaluronic acid
- Graph 8: hyaluronic acid and its derivatives in new moisturising skincare launches, 2019-24
- Enhance moisturisers with new hyaluronate combinations
- Call out active ingredients to denote higher efficacy
- Graph 9: facial skincare features for which consumers are willing to pay more, 2024
- Highlight active ingredients as supporting superior efficacy
- Underline ingredient penetration to convey efficacy in dealing with skin concerns
- Case study: beauty goes molecular to enable deeper skin penetration
- Allow consumers to shop by ingredient concentration
- Emerging actives to watch: NMN, ectoin, exosomes
- Pay attention to new ageing care ingredient NMN
- Graph 10: facial care launches with Nicotinamide mononucleotide, 2019-24
- Ectoin can be the next moisturising hero ingredient
- Graph 11: facial care launches with ectoin, 2019-24
- Tap into emerging exosome concepts
- Drive education to establish scientific ingredients as skin-safe
- Graph 12: strong consumer agreement that it is hard to understand how scientific ingredients work on the skin, 2024
- Lead with education to build trust
- Explore platforms that can help drive ingredient education
- Pairing with Ayurveda makes it a more promising proposition
- Graph 13: features that encourage use of science-backed skincare products, 2024
- Explore combination of Ayurvedic and scientific ingredients for enhanced formulations
- Case study: neurocosmetics drive the use of Ayurvedic ingredients
- Case study: modernise Ayurveda with science-backed features
- Leverage experts to validate the efficacy and safety of scientific ingredients
- Graph 14: features that encourage use of science-backed skincare products, 2024
- Address ingredient concerns with dermatologist approval
- Build associations with effectively treating severe skin concerns
- Consumers desire solutions that address their skin concerns' underlying causes
- Graph 15: features of interest in facial skincare products, 2024
- Who are advocates of comprehensive skincare solutions?
- Prone to skin issues, they seek skincare solutions that target specific concerns
- Graph 16: skin issues experienced, 2024
- Science-backed skincare's appeal stems from its effectiveness in treating severe skin concerns…
- Graph 17: beauty and personal care activities being done more compared to six months ago, 2024
- …and its swiftness in doing so
- Graph 18: reasons for interest in science-backed skincare products, 2024
- Highlight suitability for treating severe skin concerns
- Focus on improvable solutions that compete on speed
- Customised solutions can ensure better treatment
- Graph 19: features that encourage use of science-backed skincare products, 2024
- The potential in personalisation
- Diagnostics are set to become increasingly important
- Leverage science-backed beauty supplements for long-term skin health
- Graph 20: features that encourage use of science-backed skincare products, 2024
- Incorporate science-backed features into supplements to assure improvements in skin health
- Bring in new users by focusing on pollution protection
- Science-backed features remain of interest to a small minority of consumers
- Graph 21: features of interest in facial skincare products, 2024
- Who are the adults not showing interest in science-backed skincare?
- Graph 22: interest in science-backed skincare, by demographics, 2024
- Pollution protection can encourage usage of science-backed skincare
- Graph 23: features that encourage use of science-backed skincare products, 2024
- Pollution protection can encourage usage of science-backed skincare
- Lack of benefit comprehension could be a significant barrier to use
- Graph 24: agreement that it is difficult to understand the benefits of some new skincare products, 2024
- Build appeal with the promise of healthy skin
- Graph 25: agreement that it is worth investing in expensive skincare products for healthy skin, 2024
- Help build stronger, more-resilient skin
- Improve skin health and texture with barrier-enhancing ingredients for lasting benefits
- Consumers are pragmatic, trusting technology for its efficacy
- Graph 26: strong agreement that the skin issues we face today require skincare products with advanced technology, 2024
- Depend on scientific features to provide maximum protection
- Include natural claims for a promising proposition
- Graph 27: features of interest in facial skincare products, 2024
- Showcase the pollution-protection benefits of botanicals
- Patents showcase probiotics and yeast as active anti-pollution ingredients
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appendix
- Consumer survey methodology
- Social data research methodology
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