Identify and prioritise snackers willing to make an unbranded-to-branded switch. Unlock market potential with region-specific flavour and format innovation.
Tulsi Joshi, Senior Food & Drink Analyst, India
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Executive summary
- Key issues covered in this Report
- Graph 1: traditional snack consumers, by age and city tier, 2024
- Mintel predicts
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Key trends
- The hyper-local focus
- Rise of conscious consumerism
- Rising health focus amplifies palm oil scrutiny
- Graph 2: food launches with a palm-oil-free claim, 2021-23
- Graph 3: sub-total share of food launches with a palm-oil-free claim, by category, 2021-23
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What consumers want and why
- Graph 4: consumption of Indian traditional snacks in the last three months, by generation, region and socio-economic class, 2024
- Graph 5: channels where Indian traditional snacks are typically bought, 2024
- Graph 6: channels where Indian traditional snacks are typically bought, by traditional snack consumers, 2024
- The branded opportunity
- Graph 7: unbranded/branded Indian traditional snack consumption in the last three months, 2024
- Graph 8: unbranded/branded Indian traditional snack consumption in the last three months, by socio-economic class, 2024
- Graph 9: unbranded/branded Indian traditional snack consumption in the last three months, by region, 2024
- Graph 10: traditional snack consumers, by age, region and city tier, 2024
- Graph 11: traditional snack consumers, by region, 2024
- Graph 12: traditional snack consumers, by generation, region, city tier and socio-economic class, 2024
- Graph 13: consumers interest in switching from branded to unbranded traditional Indian snack, by region and city tier, 2024
- Format innovations
- Graph 14: favourite Indian traditional snacks, 2024
- Graph 15: top-five favourite Indian traditional snacks, 2024
- Graph 16: top-five favourite North-Indian traditional snacks, by region, 2024
- Graph 17: top-five favourite East-Indian traditional snacks, 2024
- Graph 18: top-five favourite East-Indian traditional snacks, by region, 2024
- Graph 19: top-five favourite West-Indian traditional snacks, 2024
- Graph 20: top-five favourite West-Indian traditional snacks, by region, 2024
- Graph 21: top-five favourite South-Indian traditional snacks, 2024
- Graph 22: % of share of total murukku/muruku launches, 2020-24
- Graph 23: top-five favourite South-Indian traditional snacks, by region, 2024
- Factors encouraging consumption
- Graph 24: factors for encouraging consumption of traditional snacks, 2024
- Graph 25: consumers who cite 'freshly made' as a factor encouraging consumption of more traditional snacks, by financial situation, 2024
- Graph 26: consumers who cite 'freshly made' as a factor encouraging consumption of more traditional snacks, by gender, 2024
- Graph 27: consumers who cite 'made from desi ghee' as a factor encouraging consumption of more traditional snacks, by city tier, 2024
- Graph 28: consumers who cite 'contains veggies' as a factor encouraging consumption of more traditional snacks, by gender, generation and socio-economic class, 2024
- Graph 29: factors encouraging consumption of more traditional Indian snacks, by region, 2024
- Graph 30: sub-total share of snack launches with a high/added fibre claim, 2021-24
- Graph 31: snack launches with a high/added fibre claim, 2021-24
- Graph 32: snack launches with a high/added protein claim, 2021-24
- Graph 33: consumers who cite 'high in protein' as a factor encouraging consumption of traditional snacks, by city tier, 2024
- Flavour innovations
- Graph 34: flavours of interest in Indian traditional snacks, 2023
- Graph 35: flavours of interest in Indian traditional snacks, by region, 2024
- Graph 36: consumers who are interested in 'chaat' flavour in traditional snacks, by gender, generation and city tier, 2024
- Graph 37: salty snack launches with a 'spicy/hot' flavour, 2021-24
- Graph 38: consumer interest in 'plain cheese' flavour in traditional snacks, by current financial situation, 2024
- Graph 39: consumer interest in 'plain cheese' flavour in traditional snacks, by city tier, 2024
- Graph 40: sub-total share of snack launches with chocolate flavour in snacks, 2021-24
- Graph 41: snack launches with chocolate flavour, 2021-24
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APPENDIX
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