Morning skincare routines are crucial for adults. As the focus on skincare has grown over the last few years, this presents an opportune moment for expanding the range of products offered for morning use. Currently, the morning routine solely focuses on basic cleansing and moisturising, neglecting crucial steps such as sun protection. Therefore, there’s a need to educate individuals on building a comprehensive morning skincare routine. Brands also have an opportunity to innovate with safe ingredients and use innovative textures to make morning skincare routines more appealing.
Interest in lip balms has surged. Indian adults are seeking products that go beyond simple hydration and offer multiple skincare benefits. This consumer preference towards multifunctional products showcases an opportunity for brands to enhance lip balm formulations to meet these evolving needs.
Lastly, nighttime skincare users face a wide gamut of skin issues but are decreasing their skincare usage due to a lack of time. This highlights the need for brands to stress the importance of following a dedicated night routine with products that offer overnight skin-repair functions, thus promising the consumer healthy skin.
Promote a comprehensive morning skincare routine and encourage usage at night for healthier skin. Expand the lip balm market through versatile products.
Twinkle Behl, Research Analyst – Beauty and Personal Care, India
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Lead with 'healthy glow' messaging as skin health gains prominence; include oily skin under the purview of glow through the promise of 'fresh skin'.Triveni Kulkarni, Senior Beauty...
Find out more£ 2,195
Innovate catering to the growing need for post-acne care; incorporate sensitive skin claims in men's acne care while addressing acne's underlying causes.Twinkle Behl, Research Analyst – Beauty...
Find out more£ 2,195
This report offers an in-depth analysis of the Indian facial skincare market, which is undergoing a significant shift as consumers increasingly prioritise skincare and skin health. It examines current...
Find out more£ 2,195
Enhance usage of anti-ageing skincare solutions by targeting key ageing concerns: dark circles and wrinkles. Drive preventive anti-ageing usage with younger consumers.Tanya Rajani, Principal Analyst, Beauty &...
Find out more£ 2,195
Enhance facial cleanser usage by dialling up efficacy and educating on acne care. Premiumise the category by innovating cleansers for sensitive skin.Tanya Rajani, Senior Beauty & Personal...
Find out more
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
