Surging price sensitivity limits premiumisation. Broaden appeal with multifunctional benefits and flavour innovation beyond fruity flavours.
Tulsi Joshi, Senior Food & Drink Analyst, India
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Executive summary
- Key issues covered in this Report
- Graph 1: top five flavour innovations that can encourage yogurt and yogurt drinks consumption, 2023
- Mintel predicts
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Key Trends
- Rise of functional food and drinks in India
- Graph 2: launches of food and drinks, by claim category, 2018-23
- Graph 3: % of launches in food and drinks with select claim category, 2018-23
- Graph 4: launches of food and drinks, by claim category, 2018-23
- Graph 5: consumption of food and/or drink products with added health benefits in the last three months, 2022
- Rise of intentional spenders
- Consumers are 'unguilty' about indulgence
- Graph 6: consumers' response to the statement "I am actively seeking ways to reduce stress", 2023
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what consumers want and why
- Consumption of yogurt and yogurt drinks
- Graph 7: consumption of yogurt and yogurt drinks, 2023
- Graph 8: select types of yogurt and yogurt drink consumed in the last three months, 2023
- Graph 9: % of yogurt and yogurt drink consumers, 2018 vs 2023
- Graph 10: % of consumers who have consumed 4+ types of yogurt and yogurt drinks in the last three months, by generation, 2023
- Graph 11: repertoire of the types of yogurt and yogurt drinks consumed in the last three months, 2023
- Purchase triggers for yogurt and yogurt drinks
- Graph 12: top three factors (ranking) considered when choosing packaged yogurt and yogurt drinks for consumption, 2023
- Graph 13: % of consumers who consider 'price' as one of the top three factors when choosing yogurt and yogurt drinks for consumption, by socio-economic class, 2023
- Graph 14: average INR per 100ml/mg of select yogurt and yogurt drink categories, 2020-23
- Graph 15: % of curd consumers who consider 'taste' as an important factor when choosing yogurt and yogurt consumers, by the types of format consumed, 2023
- Graph 16: % of consumers who consider select factors when choosing yogurt and yogurt drinks, by types of lassi consumers, 2023
- Opportunity to target distinct segments: health seekers and indulgence seekers
- The health seekers
- Graph 17: % of launches with select functional health claims in yogurt and yogurt drinks, 2020-23
- Graph 18: % of launches with select functional health claims in yogurt and yogurt drinks, 2020-2023
- Graph 19: % of launches with select functional health claims in yogurt and yogurt drinks, 2020-23
- Graph 20: health benefits that can encourage consumption of yogurt and yogurt drinks, 2023
- Graph 21: % of consumers who selected 'improve immunity' as a health benefit that can encourage consumption in yogurt and yogurt drinks, 2023
- Graph 22: health benefits that can encourage consumption in yogurt and yogurt drinks, by select consumer segment, 2023
- The indulgence seekers
- Graph 23: top 10 flavour launches in yogurt and yogurt drinks, 2020-23
- Graph 24: top three growing flavours in yogurt and yogurt drinks, 2020-23
- Graph 25: flavour innovations that can encourage yogurt and yogurt drinks consumption, 2023
- Graph 26: % of consumers who agree to the select statements, 2023
- Graph 27: % of consumers who say 'vanilla flavour' would encourage their yogurt and yogurt drinks consumption, by select segments, 2023
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Appendix
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