Air Care – Indian Consumer Report 2020
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Exciting times are ahead for the Indian aircare market – tap into the right target audience and under-served segments.Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report…

Air Care – Indian Consumer Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Air Care market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Potential for growth

India features among the top five fastest-growing air care markets in terms of retail sales over the past five years (in local currencies). In 2017, it stood at INR7.46 billion with a CAGR of 12.7 (2013-17). However, per capita consumption is lowest at $0.09 vs $17.4 for US (2017).

Through emotional wellbeing

Modern lifestyles and conditions seem to take a toll on consumers’ lives. Rising air pollution, lifestyle-induced stress and other issues seem to have an impact on one’s physical and emotional wellbeing. Aromatherapy has proven to be effective in preventing or postponing lifestyle-related conditions.

In an environmentally friendly way

Globally, botanical/herbal claims and environmentally friendly products top the new launches. The same holds true for India in addition to aromatherapy and premium claims. Growing awareness about air pollution will force brands to re-think their role in maintaining air quality when considering fragrance.

Expert analysis from a specialist in the field

Written by Minu Srivastava, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Air care players in India have been trying to educate consumers on the need to use an air care product. As a result, the category became very defined and limited to specifics – odour-masking, for guests or for a specific space such as the bathroom, car or closet.
Minu Srivastava
Household Analyst

Table of Contents

  1. Executive summary

    • Key Trends

      • Key drivers
    • Consumer insights

      • [Graph] India: usage of aircare products regularly in last 12 months, December 2019
      • Heighten penetration in price-sensitive consumers
      • [Graph] India: reasons for not using any aircare products in the last 12 months, December 2019
      • Convince consumers who consider aircare unnecessary
      • [Graph] India: reasons aircare products are used, 2019
      • [Graph] India: usage of aircare products, by location, December 2019
      • More car owners offer a silver lining
    • Market application

      • Opportunities
      • Issue: aircare products are perceived expensive
      • Issue: aircare products are perceived as unnecessary

      • Local innovations
    • Global innovations


        • appendix

          About the report

          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


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