India Emotional Wellbeing of Women Market Report 2022
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Help women gain emotional control through daily essentials and technology to cope with negative feelings, while increasing public discussion about emotional wellness. Saptarshi Banerjee, Senior Research Analyst – Lifestyle,…

India Emotional Wellbeing of Women Market Report 2022

£ 2,195 (Excl.Tax)


The Indian Consumer: Emotional Wellbeing of Women Market Report examines key trends that are impacting women’s mindsets and behaviours regarding emotional wellbeing, NPD for emotional health, and opportunities for brands to help women improve their emotional health.  This report provides a comprehensive overview emotional wellbeing market, along with market projections, segmentation and current trends and future innovations.

Understand Quickly

  • The market context and key trends that impact women’s mindsets/behaviours on emotional wellbeing.
  • The impact of COVID-19 on women’s emotional wellbeing.
  • Women’s emotional health issues and how they deal with those negative emotions.
  • Factors in products for emotional health improvement.
  • Opportunities for brands to help women improve their emotional health.

Expert Analysis from a Specialist in the Lifestyle Sector

This report, written by Saptarshi Banerjee, a leading analyst in the lifestyles sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Help women gain emotional control through daily essentials and technology to cope with negative feelings, while increasing public discussion about emotional wellness.

Saptarshi Banerjee
Senior Research Analyst – Lifestyle, India

Table of Contents


    • Key issues covered in this Report
    • Graph 1: women who claim to be actively seeking ways to reduce stress, 2019-22*
  2. Key Trends

    • The growing significance of health
    • Graph 2: women agreeing that the pandemic has encouraged them to look after their emotional health, by age group, 2022
    • The rise of the solo economy
    • The rising discussion of gender equality
  3. Consumer insights

    • Stress and anxiety top women’s negative emotions
    • Graph 3: women’s negative emotion experiences, 2022
    • Graph 4: women’s negative emotion experiences, by generation, 2022
    • Graph 5: women experiencing stress, by age of child, 2022
    • Graph 6: factors helping mood improvement, by age of child, 2022
    • Graph 7: women’s negative emotion experiences, by socio-economic groups, 2022
    • Women grow desire to combat mental health stigma
    • Graph 8: activities women do “everyday” to deal with negative emotions, by generation, 2022
    • Graph 9: talking to friends/family everyday as a measure of coping with negative emotions, by age, 2022
    • Graph 10: attitudes to technology that aids mental health, 2022
    • Products for mental health are more in demand
    • Graph 11: strong agreement that “It is important for brands to provide products/services that improves mood at home” , by employment, 2022
    • Graph 12: factors that would help in improving mood, 2022

    • Provide daily products to improve holistic health
    • Increase mental health conversations in public
    • Utilise technology to promote better emotional health

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B reports (all priced at £1,495).

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India Consumer 2024 Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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