2023
0
India Influencer Marketing Market Report 2023
2023-08-24T09:01:24+01:00
REPE548FF0E_1512_4F30_9AA8_D8DA33D29CC8
2195
166035
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Influencers","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/social-media\/influencers"}]
Report
en_GB
Draw on the aspirational qualities of celebs for urbanites. For better reach, leverage micro/nano influencers and partner with relatable, educational and humorous influencers.Saptarshi Banerjee, Senior Research Analyst – Lifestyle,…

India Influencer Marketing Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Draw on the aspirational qualities of celebs for urbanites. For better reach, leverage micro/nano influencers and partner with relatable, educational and humorous influencers.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. key trends and market factors

    • The rise of the creator economy
    • Graph 1: consumer sentiment about their financial situation over the next year or so, by age group, 2023
    • The democratisation of the influencer landscape
    • Graph 2: consumer sentiment regarding identity and technology, 2023
    • Role of technology in influencer marketing
  3. what consumers want and why

    • Graph 3: usage of social media platforms in the last six months, by generation, 2023
    • Graph 4: repertoire analysis of different platforms used, by age, 2023
    • The dawn of micro and nano influencing
    • Graph 5: accounts consumers follow on social media, by social media usage in the last six months, 2023
    • Graph 6: consumers who follow people they know personally on social media, by region, city tier, socio-economic group and employment status, 2023
    • Graph 7: consumers who have not purchased anything based on online influencers' recommendations in the last six months, 2023
    • Graph 8: consumers who have not purchased anything based on online influencers' recommendations in the last six months, by age group, city tier and SEC groups, 2023
    • Graph 9: behaviours pertaining to social media influencers, by city tier, 2023
    • Graph 10: goods and/or services that urban consumers have purchased based on online influencers' recommendations, by consumers who are greatly influenced by social media posts of people they know, 2023
    • Appeal to the passions of urbanites
    • Graph 11: types of good or services that consumers have purchased based on online influencers' recommendations in the last six months, by age group, 2023
    • Graph 12: consumers who follow sports celebrities on social media, by gender, age group and city tier, 2023
    • Graph 13: accounts consumers follow on social media, by gender and age group, 2023
    • Graph 14: accounts urban female consumers follow on social media, by financial situation, 2023
    • Graph 15: goods/services purchased based on recommendations from online influencers in the last six months, by gender and age group, 2023
    • Graph 16: goods and/or services that consumers have purchased based on recommendations from online influencers, by females who follow entertainment celebs, 2023
    • Graph 17: consumers who follow brands on social media, by generation, 2023
    • Graph 18: social media platform usage in the last six months, by whether they follow brands on social media or not, 2023
    • Attributes of new-age influencers
    • Graph 19: consumer behaviours regarding nano/micro influencers, 2023
    • Graph 20: goods and/or services that consumers have purchased based on recommendation of online influencers, by behaviours towards online influencers, 2023
    • Graph 21: behaviours towards online influencers, by preference for stylish online influencers, 2023
    • Graph 22: social media platforms that consumers have used in the last six months, by preference for stylish online influencers, 2023
  4. appendix

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