Thailand Ingestible Beauty Market Report 2024
£ 2,195 (Excl.Tax)
Report Summary
Consumers’ preference for beauty supplements is steadily rising. This trend, coupled with the increase in supplement launches offering beauty benefits in Thailand, underscores the innovation potential of the beauty supplement category.
To capitalise on this thriving market, brands can explore the connection between overall health and beauty as more consumers recognise the importance of good physical and mental health for overall wellness, including beauty. Additionally, consumers’ openness to aesthetic procedures for appearance enhancement creates parallel opportunities in supplement products to address changes in skin needs and conditions post-procedure.
Moreover, novel beauty ingredients are gaining traction among consumers facing skin challenges, indicating opportunities to advance the category via formulations with new, effective ingredients.
Key Issues Covered in this Report
- The trends impacting ingestible beauty in Thailand
- Types of beauty supplements consumed
- Interest in beauty claims in beauty supplements and purchasing factors
- Consumer attitudes towards facial skin issues and beauty supplements
Boost ingestible beauty by integrating health benefits, capitalise on post-aesthetic skin needs, and innovate around ingredients and formats.
Chayapat Ratchatawipasanan, Principal Analyst
Table of Contents
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EXECUTIVE SUMMARY
- Key issues covered in this report
- Graph 1: share of supplement launches with beauty benefits*, by super category, 2019-24
- Graph 2: consumers who strongly agree with the following statements, by interest in health and beauty benefits, 2023
- Graph 3: beauty-related activities have you been doing in the past three months, by beauty supplement usage, 2023
- Graph 4: change in consumption of supplements for beauty compared to six months ago, 2023
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KEY TRENDS AND MARKET FACTORS
- Skin health and wellbeing are increasingly intertwined
- Graph 5: consumers who strongly agree with the statement "a healthy diet is necessary to prevent skin issues", 2022-24
- Graph 6: share of supplement launches with beauty benefits*, by super category, 2019-24
- Graph 7: top non-beauty functional claims in supplements with beauty benefits*, 2019-24
- The rise of aesthetic procedures in Thailand
- Beauty supplements are venturing into novel ingredients
- Graph 8: top nutrients in supplements with beauty benefit, 2019-24
- Graph 9: supplements with beauty benefits containing hyaluronic acid, ceramide and proteoglycan, 2019-24
- Graph 10: top markets launching beauty supplements containing hyaluronic acid and ceramides, 2019-24
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WHAT CONSUMERS WANT AND WHY
- Boost penetration of beauty supplements in health-driven users
- Graph 11: consumption of supplements and functional food and drink in the past six months, 2023
- Graph 12: types of product consumed in the past six months, among healthcare supplement users, 2023
- Graph 13: top priority spending in the last three months by categories, by interest in health and beauty benefits, 2023
- Graph 14: consumers who strongly agree with the following statements, by interest in health and beauty benefits, 2023
- Seize upgrade opportunity with formulas tailored to post-aesthetic treatment
- Graph 15: consumers who strongly agree with the following statements, by beauty supplement usage, 2023
- Graph 16: beauty-related activities have you been doing in the past three months, by beauty supplement usage, 2023
- Graph 17: consumers who strongly agree with the following statement, by beauty supplement usage, 2023
- Graph 18: change in consumption of supplements for beauty purposes compared to six months ago, among beauty supplement users, 2023
- Access the premium market with advanced ingredients and innovative formats
- Graph 19: change in consumption of supplements for beauty compared to six months ago, 2023
- Graph 20: sensitivity of facial skin by beauty supplement ingredient consumption, 2023
- Graph 21: consumers who strongly agree with the following statement, by beauty supplement ingredient consumption, 2023
- Graph 22: top claims in beauty supplement products that Beauty Ingredient Connoisseurs would be interested in, 2023
- Graph 23: formats of beauty supplement products consumed during the last six months, by beauty supplement ingredient consumption, 2023
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APPENDIX
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