2021
0
Brazil Ingredient Trends in Beauty and Personal Care Market Report 2021
2022-02-16T03:01:36+00:00
OX1048517
3265
147967
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Report
en_GB
“The pandemic has made health and safety a priority, leading Brazilian consumers to seek greater transparency and scientific evidence from beauty and personal care products. Classic ingredients are known by…

Brazil Ingredient Trends in Beauty and Personal Care Market Report 2021

£ 3,265 (Excl.Tax)

Description

“The pandemic has made health and safety a priority, leading Brazilian consumers to seek greater transparency and scientific evidence from beauty and personal care products. Classic ingredients are known by most consumers and can represent a strategic differential. However, the lack of knowledge on functional ingredients, which constitute a large part of these products’ formulas, indicates the need to raise awareness around these substances.”
Amanda Caridad, Beauty and Personal Care Senior Analyst

Key issues covered in this Report

  • Influence of hair and skin types on consumer attitudes toward ingredients
  • Analysis of consumer interest in ingredients
  • Reasons why consumers search for ingredients
  • Resources most used by consumers to learn about ingredients
  • Consumer awareness of functional and active ingredients in beauty and personal care products
  • Ingredient innovation opportunities across different product categories

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
  2. Executive Summary

    • Market overview
    • Analyst outlook
      • Figure 1: Analyst outlook for beauty and personal care ingredients, 2021
    • Challenges
    • Economic stagnation and worsening macroeconomic indicators are worrying
    • Pregnant and breastfeeding women need clearer information regarding the safety of ingredients
    • Awareness of ethical practices increases interest in origin of ingredients
    • Opportunities
    • Brands can reaffirm their commitment to transparency by providing clear information about ingredients online
    • Brazil is a strategic market to increase the supply of vitamin C facial care products
    • Biotechnological ingredients can meet the growing demand for safety and sustainability
  3. Market Drivers

    • Brazil enters into technical recession, in a context of water crisis and consumption stagnation
    • Despite the decline in the unemployment rate, the socioeconomic context is worrying
    • ANVISA introduces new label regulation for personal care products, cosmetics and fragrances
    • Countries advocate a reduction in the use of fossil fuels during the climate conference in Glasgow
  4. Key Players

    • Companies and brands
    • Market leaders align their portfolio to meet the demand for vegan formulas
      • Figure 2: Garnier communicates approval of Cruelty Free International seal, 2021
    • GreenCare is the first Brazilian company to develop cosmetic products with cannabidiol
    • Natura launches its first 100% mineral and reef-safe sunscreen
      • Figure 3: Natura announces the launch of Natura Ekos Buriti with new sunscreen – Brazil, 2021
    • Quintal Dermocosméticos innovates by announcing first mineral sunscreen with invisible finish
      • Figure 4: Quintal Dermocosméticos presents new mineral sunscreen with SPF 50 – Brazil, 2021
    • Dove bets on sustainability and naturalness in a new haircare line
      • Figure 5: New Dove “Power of Plants” – Brazil, 2021
    • Inspired by the Cocais Forest, Feito Brasil celebrates biodiversity and Brazilian culture
      • Figure 6: Feito Brazil launches Cocais bodycare line – Brazil, 2021
    • Baicapil is a key ingredient of two launches that combat hair loss
      • Figure 7: Boticário presents Malbec Club Antiqueda – Brazil, 2021
      • Figure 8: Lola Cosmetics presents Densidade line – Brazil, 2021
    • Lola Cosmetics innovates by including alternative assets to CBD in new hair treatment line
      • Figure 9: Lola Cosmetics presents Danos Vorazes line – Brazil, 2021
    • Case study
    • Boticário innovates by developing the world’s first foundation with plant-based double retinol
      • Figure 10: Boticário presents Make B. Retinol H+ – Brazil, 2021
    • Using marketing strategy focused on ingredient education, Peach & Lily’s new product formulated with vitamin C is a success in the US
      • Figure 11: Peach & Lily shares results after usage of Transparen-C Pro Spot Treatment, 2021
      • Figure 12: Know your C: Tranparen-C Coming Soon, 2021
  5. The Consumer – Interest for BPC Ingredients

    • Brazilians have an interest in greater transparency
      • Figure 13: Interest in BPC ingredients, 2021
      • Figure 14: Products with packaging that communicates types of ingredients, 2021
    • Sunscreens can innovate by informing percentage of natural and organic ingredients
      • Figure 15: Interest for BPC ingredients, by purchase of beauty and personal care products, 2021
      • Figure 16: Sunscreens with natural and organic formulas
    • Pregnant and breastfeeding women need clearer information regarding the safety of ingredients
      • Figure 17: Interest in BPC ingredients, by parental status and gender, 2021
      • Figure 18: Products that are safe for pregnant and breastfeeding women
  6. Reasons for Interest about Ingredients

    • Information about the amount of ingredients can be used as a strategy to communicate product effectiveness
      • Figure 19: Reasons for interest about ingredients, by interest in BPC ingredients, 2021
      • Figure 20: Products that communicate quantity of ingredients in a transparent way
    • Awareness of ethical practices increases interest in origin of ingredients
      • Figure 21: Reasons for interest about ingredients, by interest in BPC ingredients, 2021
      • Figure 22: Launches of BPC products with “ethical” and “environmental” positioning and “ethical – Sustainable (Habitat/Resources)” claim, by top 10 markets, 2016-20
      • Figure 23: Products with ethical and fair trade credentials
    • Haircare brands must continue to invest in exclusive formulas for coily hair
      • Figure 24: Reasons for interest in ingredients, by hair type, 2021
      • Figure 25: Products for coily hair
  7. Resources for Learning about Ingredients

    • Influencers can help makeup consumers choose the right product for their skin type
      • Figure 26: Resources for learning about ingredients, by purchase of beauty and personal care products, 2021
      • Figure 27: Coisas de Diva conversation – Brazil, 2021
      • Figure 28: Carla Cristina publishes review on Beyoung Conceal + Repair – Brazil, 2021
    • Brands can reaffirm their commitment to transparency by providing clear information about ingredients online
      • Figure 29: Resources for learning about ingredients, by socioeconomic group, 2021
      • Figure 30: “Beleza Transparente” glossary
      • Figure 31: L’Oréal provides information about ingredients of its products
  8. Awareness about Functional Ingredients in BPC Products

    • Sulphate is an ingredient with positive perception among young men suffering from dandruff
      • Figure 32: Awareness about functional ingredients in BPC products, by gender and age, 2021
      • Figure 33: Total launches of shampoo with “anti-dandruff” appeal, by top 10 ingredients, 2016-20
      • Figure 34: Shampoos formulated with sulphates and ingredients that improve dandruff symptoms
    • Brazilian facial care brands may increase the offer of paraben-free formulas for mixed skins
      • Figure 35: Awareness about functional ingredients in BPC products, by skin type, 2021
      • Figure 36: Global total of BPC products with paraben, 2016-20
      • Figure 37: Global total of “paraben-free” BPC products, 2016-20
      • Figure 38: Facial skincare products free from parabens, 2021
    • Phthalates are still little known to Brazilian consumers
      • Figure 39: Awareness about functional ingredients in BPC products, 2021
      • Figure 40: Global total of phthalate-containing BPC products, 2016-20
  9. Awareness about Active Ingredients in BPC Products

    • Brazil is a strategic market to increase the supply of vitamin C facial care products
      • Figure 41: Awareness about active ingredients in BPC products, 2021
      • Figure 42: Facial skincare products with vitamin C
    • Retinol is a new hero skincare ingredient with the potential to attract young women
      • Figure 43: Awareness about active ingredients in BPC products, by gender and age, 2021
      • Figure 44: Global total launches of skincare products with retinol, 2016-20
      • Figure 45: Facial skincare products formulated with retinol
    • Adaptogens are ingredients that can respond to consumers’ demand for products with a holistic approach
      • Figure 46: Awareness about active ingredients in BPC products, by working and student status, 2021
      • Figure 47: Total global BPC product launches containing adaptogens, by top five subcategories, 2016-20
      • Figure 48: Facial skincare products formulated with adaptogens, 2021
  10. Attitudes toward BPC Ingredients

    • Biotechnological ingredients can meet the growing demand for safety and sustainability
      • Figure 49: Attitudes toward BPC ingredients, by gender and age, 2021
      • Figure 50: Total global launches of BPC products containing biotechnological ingredients, by ethical and environmental positioning, 2016-20
      • Figure 51: Examples of male care products with biotech actives
    • Child care brands are challenged to provide clearer information about the safety of their formulas
      • Figure 52: Attitudes toward BPC ingredients, by parental status and gender, 2021
      • Figure 53: Children’s products with natural and hypoallergenic formulas, 2021
  11. Appendix

    • Abbreviations

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