2020
0
Instant Noodles – Thai Consumer – 2020
2021-02-12T10:05:17+00:00
REP80497F44_E112_4011_B105_222148348280
2195
134269
[{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"},{"name":"Pasta, Rice and Noodles","url":"https:\/\/store.mintel.com\/industries\/food\/pasta-rice-noodles"}]
Report
en_GB
Instant noodles need to up their game to accelerate growth by offering more better-for-you alternatives and expanding to new eating occasions. Pimwadee Aguilar, Associate Director Food & Drink -…

Instant Noodles – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Instant noodles need to up their game to accelerate growth by offering more better-for-you alternatives and expanding to new eating occasions.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: instant noodle product launches, top five flavours, Aug 2019-Jul 2020
    • What consumers want and why
    • Graph 2: top five perceptions towards instant noodles among various types of users, January 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. KEY TRENDS

    • Global trends and how they are playing out in Thailand
    • Graph 3: average sodium content in 100g of instant noodles, by market, Aug 2015-Jul 2020
    • Key trends impacting instant noodles in Thailand
    • Graph 4: prices in US$ of instant noodles, Aug 2015-Jul 2020
    • Graph 5: instant noodle product launches, top 10 flavours, Aug 2019-Jul 2020
  3. CONSUMER INSIGHTS

    • Instant noodle users
    • Graph 6: instant noodle consumption frequency, January 2020
    • Graph 7: instant noodle consumption frequency, by age and gender, January 2020
    • Graph 8: consumption of instant noodles, by living condition, January 2020
    • Graph 9: instant noodle consumption frequency, by monthly household income, January 2020
    • Consumption occasion
    • Graph 10: consumption of instant noodles at lunch, by age and gender, January 2020
    • Graph 11: instant noodle consumption frequency at dinner, by age and gender, January 2020
    • Graph 12: consumption of instant noodles at breakfast, by age and gender, January 2020
    • Graph 13: consumption of instant noodles as an out-of-home snack between meals, by age, gender and living area, January 2020
    • Attitudes towards instant noodles
    • Graph 14: perceptions towards instant noodles, January 2020
    • Graph 15: top five perceptions towards instant noodles among various types of users, January 2020
    • Graph 16: % of instant noodle launches with top claims, by market, Aug 2017-Jul 2020
    • Graph 17: perceptions towards instant noodles among various types of users, January 2020
    • Product preferences
    • Graph 18: packaging preferences for instant noodles, January 2020
    • Graph 19: preparation method of preference for instant noodles, by age, January 2020
    • Graph 20: preferred added ingredients for instant noodles, by age, January 2020
    • Graph 21: flavours of preference for instant noodles, by age and gender, January 2020
    • Graph 22: noodles of preference by instant noodle users, by age and gender, January 2020
    • Graph 23: noodles of preference in instant noodles, by region, January 2020
    • Attributes of interest
    • Graph 24: attributes various types of instant noodle users are willing to pay more for, January 2020
  4. MARKET APPLICATION

    • Opportunity 1: provide convenience at core meals, extend to breakfast and snack occasions
    • Opportunity 2: build health credentials to drive frequency
    • Opportunity 3: entice with age- and regional-specific taste
  5. APPENDIX

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