2020
9
US Investing in 2020 Market Report
2020-08-27T15:49:55+01:00
OX986966
3695
123186
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Report
en_GB
“The nature of investing throughout the remainder of 2020 will be very much dictated by the extent to which the US and global economies can safely and effectively begin to…

US Investing in 2020 Market Report

£ 3,695 (Excl.Tax)

Description

“The nature of investing throughout the remainder of 2020 will be very much dictated by the extent to which the US and global economies can safely and effectively begin to reopen, which is further dependent on the ability of the scientific community to mount an effective medical response to the COVID-19 pandemic.”

– Christopher Shadle

This report covers the following issues:

  • The impact of COVID-19 on consumer behavior and the investment market.
  • How the market will fare the post-COVID-19 slowdown
  • Who has investment accounts, and where do they hold them?
  • For consumers who are not investing, what obstacles are preventing them from doing so?
  • What are consumers’ attitudes and comfort levels regarding the stock market, advisors and investing in general?

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
  2. Executive Summary

    • Market overview
      • Figure 1: Impact of COVID-19 on investing and financial services
    • Key takeaways
    • The COVID-19 elephant in the room
    • What do consumers want? Reassurance. Meaningful advice.
    • Lack of investment accounts surprisingly consistent across generations
      • Figure 2: Investment account ownership, by generation, February 2020
    • Investors are ready to go “green”
      • Figure 3: Interest in emerging investment categories, February 2020
    • Multiracial consumers are in need of more outreach
      • Figure 4: Attitudes toward investing and retirement, by race, February 2020
    • What’s next?
  3. The Impact of COVID-19 on Investing

    • What you need to know
    • What brands can provide to help:
      • Figure 5: Impact of COVID-19 on investing and financial services
    • Opportunities and Threats
    • Communication and guidance are critical in short- and medium-term
    • Hopeful retirees and young investors
    • Preparing for the long term
    • Impact on the investing industry
    • Longest bull run in market history stops cold, resumes again
      • Figure 6: Dow Jones Industrial Average Index, March 2016-April 2020
      • Figure 7: Key economic indicators, YTD figures, January-April 2020
    • Some folks are going to be in dire straits
    • COVID-19-related emails become inbox staples
      • Figure 8: Financial services email activity, March 1-23, 2020
      • Figure 9: Financial services COVID-19 email campaigns, subject line keyword analysis, March 1-23, 2020
      • Figure 10: JPMorgan Chase, 2020 recovery conversation, April 2020
      • Figure 11: Blackrock, COVID-19 commentary, March 2020
      • Figure 12: Legg Mason, COVID-19 Commentary, March 2020
    • Robinhood stumbling through the forest
      • Figure 13: Attitudes toward socially responsible investing, February 2020
    • How the crisis will affect key consumer segments: a tale of two investors
    • The haves
      • Figure 14: Investment account ownership, by generation, February 2020
    • The have-nots
      • Figure 15: Reasons for lack of investment account, by generation, February 2020
    • How a COVID-19 recession will shape the investing industry
    • COVID-19: US context
  4. The Market – What You Need to Know

    • The longest bull market in US history ballooned the number of investment firms
    • Investment wealth stands to concentrate even further
    • Volatility is the new normal
  5. Market Size

    • Post-2008 Recession growth comes to an end, impact remains to be seen
      • Figure 16: Number and total net assets of investment companies, 2000-2018
    • Stock ownership was already highly concentrated before COVID-19
      • Figure 17: Concentration of stock ownership, by wealth class, 2016
  6. Market Perspective: COVID-19 Crash

    • Longest bull run in market history stops cold, resumes again
      • Figure 18: Dow Jones Industrial Average index, March 2016-March 2020
      • Figure 19: Key economic indicators, YTD figures, January-March 2020
  7. Key Players – What You Need to Know

    • COVID-19 dominates and dictates the narrative
    • Investment giants race to the bottom on fees, consolidate
    • Consumers expect socially conscious investment options
  8. Investing in the Time of Coronavirus

    • Some folks are going to be in dire straits
    • COVID-19-related emails become inbox staples
      • Figure 20: Financial services email activity, March 1-23, 2020
      • Figure 21: Financial services COVID-19 email campaigns, subject line keyword analysis, March 1-23, 2020
      • Figure 22: BlackRock, COVID-19 commentary, March 2020
      • Figure 23: Legg Mason, COVID-19 commentary, March 2020
      • Figure 24: Prudential Global Investment Management, COVID-19 commentary, March 2020
      • Figure 25: Lord Abbett, COVID-19 commentary, March 2020
    • Many consumers didn’t think financial brands had done enough to prevent a crisis
      • Figure 26: Attitudes regarding recessions, government, financial industry, by generation, October 2019
  9. Besides COVID-19, What’s Happening

    • Schwab starts a price war, buys up competition
    • Fidelity introduces dollar-based investing
      • Figure 27: Fidelity, dollar-based investing, March 2020
    • Robinhood stumbling through the forest
      • Figure 28: Attitudes toward socially responsible investing, February 2020
  10. What to Watch

    • Consumers want socially responsible investment options
      • Figure 29: Attitudes toward socially responsible investing, by generation, February 2020
      • Figure 30: Vanguard, ESG fund email, May 2019
    • Crowdfunded art investments
      • Figure 31: Masterworks, May 2019
    • Is Silicon Valley starting its own stock exchange?
  11. The Consumer – What You Need to Know

    • Majority of consumers are investing, but large numbers aren’t
    • Mutual funds and individual stocks are the most common investments
    • Consumers look to many sources of investment information
    • Investing is the norm, but consumers have serious reservations
  12. Account Ownership

    • Slim majority of consumers are investing, nearly a third on the sidelines
      • Figure 32: Investment account ownership, February 2020
    • Retirement accounts are most popular investment vehicle
      • Figure 33: Retirement versus non-retirement investment account ownership, February 2020
  13. Room for Improvement

    • Lack of investment accounts surprisingly consistent across generations
      • Figure 34: Investment account ownership, by generation, February 2020
    • What’s keeping folks from investing? Lack of money, knowledge
      • Figure 35: Reasons for lack of investment account, by generation, February 2020
    • What makes people switch firms? Fees, free trades
      • Figure 36: Reasons to switch investment account, February 2020
  14. How People Invest

    • Consumers go with what they know
      • Figure 37: Most common investments held, February 2020
    • Investors are ready to go “green”
      • Figure 38: Interest in emerging investment categories, February 2020
      • Figure 39: Interest in emerging investment categories, November 2019
    • Most consumers want to be able to invest from their phones
      • Figure 40: Investing via smartphone, attitudes and behaviors, February 2020
  15. Investment Research

    • Consumers consult a wide array of sources to inform their opinions
      • Figure 41: Sources of investment knowledge, February 2020
      • Figure 42: Morgan Stanley, Total Wealth View, October 2019
    • Sources of information vary considerably by age
      • Figure 43: Sources of investment knowledge, by age, February 2020
      • Figure 44: Financial Freedom Movement, March 2020
  16. Attitudes toward Investing

    • Older consumers stand to be most impacted by COVID-19 crash
      • Figure 45: Attitudes toward investing and retirement, by generation, February 2020
    • Consumers had been more confident . . .
      • Figure 46: Attitudes toward investing and retirement, February 2020
    • Multiracial consumers are in need of more outreach
      • Figure 47: Attitudes toward investing and retirement, by race, February 2020
  17. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Direct marketing creative
    • Abbreviations and terms
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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