Cost of living pressures have shifted consumers priorities when choosing where to stay, with hotels facing stiffer competition from other providers
Brian O’Connor, Category Director – Irish Reports
Collapse All
-
Executive Summary
- Opportunities for the accommodation sector
- Market dynamics and outlook
- Graph 1: number of domestic trips, by accommodation used, 2019-23
- Graph 2: room sales, hotels and other accommodation, 2019-23
- Graph 3: index estimated visitor expenditure on all accommodation, 2019-28
- Graph 4: how consumers rate their financial situation, 2024
- Graph 5: consumer price index for accommodation services, 2019-24
- Graph 6: consumer price index for hotels , cafes and restaurants, 2019-24
- Graph 7: areas where consumers have been affected by higher prices in the last two months, 2024
- Graph 8: how environmentally friendly consumers view their lifestyle as being, 2022
- What consumers want and why
- Graph 9: type of accommodation planned for next 12 months, 2023
- Innovation and marketing
- Graph 10: hotel occupancy rates, by room, 2022-23
- Graph 11: occupancy rates for hotels and other accommodation, 2019-23
-
Market Dynamics
- Market size
- Graph 12: number of domestic trips, hotels vs staying with friends/relatives, 2019-23
- Graph 13: consumer spending changes over the past 12 months, 2023-24
- Market forecast
- Graph 14: index estimated visitor expenditure on all accommodation, 2019-28
- Market drivers
- Graph 15: how consumers rate their financial situation, 2023-24
- Graph 16: how consumers rate their financial situation compared to 12 months ago, 2024
- Graph 17: consumer price index for accommodation services, 2019-24
- Graph 18: consumer price index for hotels, cafes and restaurants, 2019-24
- Graph 19: areas where consumers have been affected by higher prices in the last two months, 2024
- Graph 20: holiday booking intentions for 2024, 2023
- Graph 21: products/services consumers would want to continue spending on, even if they had to make cuts to their overall spending, 2023
- Graph 22: how high inflation is impacting consumers, 2023
- Graph 23: consumer agreement that brands should take the lead on addressing environmental issues, 2024
- Graph 24: consumers who view their lifestyle as being environmentally friendly, 2022
-
What Consumers Want and Why
- Accommodation preferences
- Graph 25: types of accommodation consumers have used for domestic overnight trips, 2023
- Graph 26: types of accommodation used in the past 12 months by over-55s, 2023
- Graph 27: usage of bed & breakfast for overnight trips in Ireland/Northern Ireland in the last 12 months, by age group, 2023
- Graph 28: type of accommodation planned for next 12 months, 2023
- Reasons for staying in accommodation
- Graph 29: reasons consumers have stayed in accommodation in NI/RoI in the past year, 2023
- Graph 30: consumers who used accommodation for a city break in NI/RoI in the past year, by age, 2023
- Graph 31: reasons for staying in accommodation in the past 12 months, 2023.
- Graph 32: reasons for staying in accommodation in the past 12 months, 2023.
- Attitudes towards accommodation
- Graph 33: Agreement with statements related to accommodation, 2023
- Graph 34: consumer agreement that extreme weather conditions in summer 2023 have made them think twice about booking accommodation overseas, by presence of children, 2023
- Reasons to avoid accommodation
- Graph 35: reasons why consumers are not planning to use accommodation in Ireland, 2023
- Graph 36: consumers who would rather book an overseas trip, by gender, 2023
-
Competitive landscape
- Occupancy levels with Irish accommodation
- Graph 37: hotel occupancy rates, room and bed, 2022-23
- Launch activity and innovation
- Graph 38: issues consumers have faced in the last two months, 2023
-
Appendix
- Supplementary data
- Report scope and definitions
- Methodology
Mintel: Market Intelligence Made Easier
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
Original price was: £ 1,495.£ 995Current price is: £ 995. (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
