Ireland Accommodation Market Report 2023
£ 1,495 (Excl.Tax)
Report Summary
Cost of living pressures have shifted consumers priorities when choosing where to stay, with hotels facing stiffer competition from other providers
Brian O'Connor, Category Director – Irish Reports
Table of Contents
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the accommodation sector
- Market dynamics and outlook
- Graph 1: number of domestic trips, by accommodation used, 2019-23
- Graph 2: room sales, hotels and other accommodation, 2019-23
- Graph 3: index estimated visitor expenditure on all accommodation, 2019-28
- Graph 4: how consumers rate their financial situation, 2024
- Graph 5: consumer price index for accommodation services, 2019-24
- Graph 6: consumer price index for hotels , cafes and restaurants, 2019-24
- Graph 7: areas where consumers have been affected by higher prices in the last two months, 2024
- Graph 8: how environmentally friendly consumers view their lifestyle as being, 2022
- What consumers want and why
- Graph 9: type of accommodation planned for next 12 months, 2023
- Innovation and marketing
- Graph 10: hotel occupancy rates, by room, 2022-23
- Graph 11: occupancy rates for hotels and other accommodation, 2019-23
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Market Dynamics
- Market size
- Graph 12: number of domestic trips, hotels vs staying with friends/relatives, 2019-23
- Graph 13: consumer spending changes over the past 12 months, 2023-24
- Market forecast
- Graph 14: index estimated visitor expenditure on all accommodation, 2019-28
- Market drivers
- Graph 15: how consumers rate their financial situation, 2023-24
- Graph 16: how consumers rate their financial situation compared to 12 months ago, 2024
- Graph 17: consumer price index for accommodation services, 2019-24
- Graph 18: consumer price index for hotels, cafes and restaurants, 2019-24
- Graph 19: areas where consumers have been affected by higher prices in the last two months, 2024
- Graph 20: holiday booking intentions for 2024, 2023
- Graph 21: products/services consumers would want to continue spending on, even if they had to make cuts to their overall spending, 2023
- Graph 22: how high inflation is impacting consumers, 2023
- Graph 23: consumer agreement that brands should take the lead on addressing environmental issues, 2024
- Graph 24: consumers who view their lifestyle as being environmentally friendly, 2022
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What Consumers Want and Why
- Accommodation preferences
- Graph 25: types of accommodation consumers have used for domestic overnight trips, 2023
- Graph 26: types of accommodation used in the past 12 months by over-55s, 2023
- Graph 27: usage of bed & breakfast for overnight trips in Ireland/Northern Ireland in the last 12 months, by age group, 2023
- Graph 28: type of accommodation planned for next 12 months, 2023
- Reasons for staying in accommodation
- Graph 29: reasons consumers have stayed in accommodation in NI/RoI in the past year, 2023
- Graph 30: consumers who used accommodation for a city break in NI/RoI in the past year, by age, 2023
- Graph 31: reasons for staying in accommodation in the past 12 months, 2023.
- Graph 32: reasons for staying in accommodation in the past 12 months, 2023.
- Attitudes towards accommodation
- Graph 33: Agreement with statements related to accommodation, 2023
- Graph 34: consumer agreement that extreme weather conditions in summer 2023 have made them think twice about booking accommodation overseas, by presence of children, 2023
- Reasons to avoid accommodation
- Graph 35: reasons why consumers are not planning to use accommodation in Ireland, 2023
- Graph 36: consumers who would rather book an overseas trip, by gender, 2023
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Competitive landscape
- Occupancy levels with Irish accommodation
- Graph 37: hotel occupancy rates, room and bed, 2022-23
- Launch activity and innovation
- Graph 38: issues consumers have faced in the last two months, 2023
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Appendix
- Supplementary data
- Report scope and definitions
- Methodology
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