2021
0
Ireland Carbonated Soft Drinks Market Report 2021
2021-06-30T04:04:21+01:00
OX1043543
1495
139873
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Report
en_GB
“COVID-19 has taken its toll on the carbonated drinks market – particularly on-trade sales. Recovery is likely to be slowed by continued consumer concern relating to sugar content in drinks…

Ireland Carbonated Soft Drinks Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Ireland Carbonated Soft Drinks market, including the behaviours, preferences and habits of the consumer.

The carbonated soft drink market have seen its sales value drop between 2019 and 2020 as COVID-19 has seen the on-trade channel effectively shut for long periods of time, driving more consumers to stay at home. While this has helped translate into more in-home usage of carbonated drinks, it has limited impulse purchasing from convenience stores. With visiting a restaurant and a pub two of the most anticipated post-lockdown activities stated by Irish consumers in 2021, it will help to jump-start sales in the ontrade, though recovery of the carbonated soft drink market size is likely to be slow.

Health continues to be an important focus of the carbonated drinks market, with over half of carbonated drinks users stating they are more likely to avoid sugary drinks in 2021 compared to 2020, while actively avoiding drinks subject to sugar levies. This will see continued innovation within the category to reduce sugar but is likely to also drive a trend for added functionality – with COVID-19 helping to push more consumers to seek drinks that can help boost their immunity or general health. Furthermore, this will push manufacturers to create drinks with added value to inject higher spend back into the category following the trend towards own-label and bulk buying that occurred as a result of lockdown.

Read on to discover more details or take a look at all of our Ireland Drinks market research.

Quickly understand

  • The impact of COVID-19 on the carbonated soft drinks market.
  • Impact of continued sugar concerns on carbonated drink usage.
  • How views on plastic will shape the market moving forward.
  • Consumers’ habits around drinking carbonated soft drinks and their reasons for doing so.
  • Consumer attitudes towards carbonated soft drinks.

Covered in this report

Brands: Coca-Cola (Coke, Diet Coke), PepsiCo, 7UP, Sprite (Sprite Zero), Monster, Red Bull, Dash Water, Vida, Kirin Nuda, Fanta, Belvior, Club, Fentimans, Barr Flavours, Bundaberg, San Benedetto, Sun Exotic, Xyber Energy Drink, D’N’B, Irn-Bru, Le Joli, OMJ!, KA, Tizer, Rubicon, Britvic (Tango, Mountain Dew, TK, R. Whites, C&C, Pepsi MAX, Purdey’s Natural Energy, J20), SHS Group (Bottlegreen, Shloer, Rocks Ready to Drink), Appletiser, Schweppes, Fresca, Lucozade, Ribena.

Expert analysis from a specialist in the field

Written by Brian O’Connor, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has taken its toll on the carbonated drinks market – particularly on-trade sales. Recovery is likely to be slowed by continued consumer concern relating to sugar content in drinks and the growing unease Irish consumers have towards single-use plastic.
Brian O’Connor
Senior Consumer Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Market context
          • Products covered in this Report
          • Executive Summary

              • The market
                • Figure 1: Estimated value sales for carbonated soft drinks, NI and RoI, 2015-21
                • Figure 2: Estimated value sales for carbonated soft drinks, on-trade vs. off-trade, IoI, 2015-26
              • Impact of COVID-19 on carbonated drinks
                • Figure 3: Expected impact of COVID-19 on water and juice drinks, short, medium and long term, 30 May 2021
              • COVID-19 puts more consumer emphasis on health
                • Sugar a chief concern as functional ingredients could offer a boon to the market
                  • Ageing population will spur need for reaching out to mature consumers
                    • Consumers prefer to avoid plastic waste
                      • Innovations
                        • COVID-19 takes its toll on carbonated drink launches
                          • Cola remains the top launch flavour
                            • Craft carbonated drinks showing potential as key features appeal to consumers
                              • The consumer
                                • High usage of carbonated drinks in 2021
                                  • Figure 4: Types of carbonated soft drinks that consumers have drunk in the last month, NI and RoI, March 2021
                                • Thirst-quenching key motivator for use
                                  • Figure 5: Reasons consumers have drunk carbonated soft drinks in the last month, NI and RoI, March 2021
                                • Cans and glass preferred drinks formats
                                  • Figure 6: agreement with statements relating to carbonated soft drinks, NI and RoI, March 2021
                                • What we think
                                • The Market – Key Takeaways

                                  • COVID-19 dries up market growth
                                    • COVID-19 puts more consumer emphasis on health
                                      • Sugar a chief concern as functional ingredients could offer a boon to the market
                                        • Ageing population will spur need for reaching out to mature consumers
                                          • Consumers prefer to avoid plastic waste
                                          • Market Size and Segmentation

                                              • Short-, medium- and long-term impact on the industry
                                                • Figure 7: Expected impact of COVID-19 on water and juice drinks short, medium and long term, 30 May 2021
                                              • COVID-19 lockdown proves disruptive to market growth
                                                • Figure 8: Estimated value sales for carbonated soft drinks, IoI, NI and RoI, 2015-26
                                              • On-trade regains fizz in 2021
                                                • Figure 9: Estimated value sales for carbonated soft drinks via the on-trade, IoI, NI and RoI, 2015-26
                                                • Figure 10: Activities consumers are most looking forward to after social distancing measures are relaxed, IoI, February 2021
                                              • Off-trade benefits from lockdown
                                                • Figure 11: Estimated value sales for bottled water via the off-trade, IoI, NI and RoI, 2015-26
                                                • Figure 12: Where consumers worked before and during COVID-19, NI and RoI, August 2020
                                            • Market Drivers

                                              • COVID-19 sees less spending on drinks and greater focus on health
                                                • Figure 13: How consumer spending on non-alcoholic drinks has been impacted by COVID-19, IoI, December 2020-June 2021
                                                • Figure 14: How health priorities have changed due to COVID-19, IoI, May 2020 and March 2021
                                              • Sugar remains a chief concern for carbonated drink users
                                                • Figure 15: Agreement with statements relating to sugar and carbonated drinks, NI and RoI, March 2021
                                                • Figure 16: Ingredients in food and drink products consumers are concerned about, NI and RoI, November 2019
                                                • Figure 17: Top five most important factors when shopping for food and drink, Ireland and UK, March 2021
                                              • Ageing population a continued concern for carbonated drinks market
                                                • Figure 18: Actual and projected population (%), NI and RoI, by age, 2017 and 2041/6
                                                • Figure 19: Consumers who have drunk a carbonated drink in the last three months, by age, NI and RoI, March 2021
                                              • Consumers prefer to avoid plastic waste
                                                • Figure 20: Consumers who feel the statement ‘I try to act in a way that is not harmful to the environment’ describes them very well, by selected countries, March 2021
                                                • Figure 21: Environmental and ethical issues most important to consumers, NI and RoI, November 2018
                                                • Figure 22: Coca-Cola’s paper bottle, October 2020
                                            • Companies and Brands – Key Takeaways

                                              • COVID-19 takes its toll on carbonated drink launches
                                                • Cola remains the top launch flavour
                                                  • Craft carbonated drinks showing potential as key features appeal to consumers
                                                  • Who’s Innovating?

                                                      • COVID-19 takes its toll on carbonated drink launches
                                                        • Figure 23: New releases of carbonated soft drinks, UK and Ireland, 2017-20
                                                        • Figure 24: Top claims for carbonated soft drinks, UK and Ireland, 2017-20
                                                      • Consumer attitudes and behaviours influence rise in larger formats of canned packaging over plastic
                                                        • Figure 25: Consumer behaviours towards recycling and plastic packaging, UK and Ireland, 2020
                                                        • Figure 26: New releases of CSD multipacks, UK and Ireland, 2020
                                                      • Carbonated soft drinks brands continue commitment to promoting healthy living
                                                        • Functional flavours increasing in popularity due to COVID-19 and health concerns
                                                          • Figure 27: New carbonated soft drink releases with ginger, UK and Ireland, 2020
                                                        • Cola remains the top launch flavour
                                                          • Figure 28: Flavour launches of carbonated soft drinks, UK and Ireland, 2017-20
                                                        • Craft carbonated drinks showing potential as key features appeal to consumers
                                                        • Company Profiles

                                                            • AG Barr
                                                              • Key facts
                                                                • Product portfolio
                                                                  • Figure 29: AG Barr product portfolio, UK and Ireland, 2021
                                                                • Brand NPD
                                                                  • Recent developments
                                                                    • Britvic Ireland
                                                                      • Key facts
                                                                        • Product portfolio
                                                                          • Figure 30: Britvic Ireland product portfolio, UK and Ireland, 2021
                                                                        • Brand NPD
                                                                          • Recent developments
                                                                            • SHS Group
                                                                              • Key facts
                                                                                • Product Portfolio
                                                                                  • Figure 31: SHS Group product portfolio, UK and Ireland, 2021
                                                                                • Brand NPD
                                                                                  • Recent developments
                                                                                    • Coca-Cola
                                                                                      • Key facts
                                                                                        • Product Portfolio
                                                                                          • Figure 32: Coca-Cola Company product portfolio, UK and Ireland, 2021
                                                                                        • Brand NPD
                                                                                          • Recent developments
                                                                                            • PepsiCo
                                                                                              • Key facts
                                                                                                • Product Portfolio
                                                                                                  • Figure 33: PepsiCo product portfolio, UK and Ireland, 2021
                                                                                                • Brand NPD
                                                                                                  • Recent developments
                                                                                                    • Lucozade Ribena Suntory (Suntory Beverage & Food Great Britain and Ireland)
                                                                                                      • Key facts
                                                                                                        • Product Portfolio
                                                                                                          • Figure 34: LRS product portfolio, UK and Ireland, 2021
                                                                                                        • Brand NPD
                                                                                                          • Recent developments
                                                                                                            • Red Bull
                                                                                                              • Key facts
                                                                                                                • Product Portfolio
                                                                                                                  • Figure 35: Red Bull product portfolio, UK and Ireland, 2021
                                                                                                                • Brand NPD
                                                                                                                  • Recent developments
                                                                                                                  • The Consumer – Key Takeaways

                                                                                                                    • High usage of carbonated drinks in 2021
                                                                                                                      • Thirst-quenching key motivator for use
                                                                                                                        • Cans and glass preferred drinks formats
                                                                                                                        • Usage of Carbonated Soft Drinks

                                                                                                                            • Nine in 10 drink fizzy drinks
                                                                                                                              • Figure 36: Types of carbonated soft drinks that consumers have drunk in the last month, NI and RoI, March 2021
                                                                                                                            • Cola the dominant carbonated drink type
                                                                                                                              • Figure 37: Consumers who have drunk any type of cola in the last month, by socio-economic group, NI and RoI, March 2021
                                                                                                                              • Figure 38: Consumers who have drunk any type of cola in the last month, by gender, NI and RoI, March 2021
                                                                                                                              • Figure 39: Consumers who are concerned about sugar in food and drink products, by gender, NI and RoI, November 2019
                                                                                                                            • NI and RoI consumers differ on carbonated water preferences
                                                                                                                              • Figure 40: Consumers who have drunk any type of carbonated water in the last month, NI and RoI, March 2021
                                                                                                                              • Figure 41: Consumers who have drunk any type of carbonated water in the last month, by age, NI and RoI, March 2021
                                                                                                                          • Reasons for Using Carbonated Soft Drinks

                                                                                                                              • Quenching thirst key reason for using carbonated drinks
                                                                                                                                • Figure 42: Reasons consumers have drunk carbonated soft drinks in the last month, NI and RoI, March 2021
                                                                                                                              • Thirst-quenching more common among older drinkers
                                                                                                                                • Figure 43: Consumers who have drunk carbonated soft drinks to quench their thirst in the last month, by age, NI and RoI, March 2021
                                                                                                                              • COVID-19 and modern life driving the need for de-stressing and boosting mood
                                                                                                                                • Figure 44: Consumers who have drunk carbonated soft drinks to reduce stress or improve mood, NI and RoI, March 2021
                                                                                                                            • Attitudes towards Carbonated Soft Drinks

                                                                                                                                • Cans and glass preferred drinks formats
                                                                                                                                  • Figure 45: agreement with statements relating to carbonated soft drinks, NI and RoI, March 2021
                                                                                                                                • COVID-19 has made sustainability more important to drinkers
                                                                                                                                  • Figure 46: Agreement with the statement ‘I prefer cans/glass bottles to plastic bottles’, by generational groups, NI and RoI, March 2021
                                                                                                                                • NI consumers more likely to use carbonates as mixers
                                                                                                                                  • Figure 47: Agreement with the statement ‘I have used carbonated soft drinks as a mixer with alcohol in the last month’, by gender, NI and RoI, March 2021
                                                                                                                                • NI consumers show stronger interest in carbonated drinks with immune-boosting qualities
                                                                                                                                  • Figure 48: Agreement with statements relating to immunity and functionality in carbonated soft drinks, NI and RoI, March 2021
                                                                                                                              • Appendix

                                                                                                                                • Consumer research
                                                                                                                                  • Data sources
                                                                                                                                    • Market size rationale
                                                                                                                                      • Abbreviations

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