2021
0
Ireland Cheese Market Report 2021
2021-05-11T04:22:12+01:00
OX1043511
1495
137971
[{"name":"Cheese","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/cheese"}]
Report
en_GB
“Cheese usage has benefitted from the impact of COVID-19. Consumer prices have dropped and are predicted to continue to decline across IoI. Even though there are fears surrounding Brexit and…

Ireland Cheese Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Ireland Cheese market, including the behaviours, preferences and habits of the consumer.

The cheese market in Ireland continues to grow year on year, being a staple product in most Irish homes. The COVID-19 pandemic has caused people to spend more time cooking at home, as well as indulging in more luxury dairy products. In 2020 the Ireland cheese market increased by 9.4% to reach €301.9 billion.

96% of NI consumers and 30% of ROI consumers agree they use cheese once a month or more, and 39% of NI and 30% of ROI consumers using cheese two to three times a week. However, there remains gaps in the market for dairy-free and lactose-free cheese products, with a growing interest in veganism and flexitarian diets. Over a third of Irish consumers agree there should be more varieties to suit these different diets, indicating further opportunities to innovate.

The current biggest threat to the market is fears around Brexit and how it may effect the demand for cheese. 51% of ROI consumers and NI consumers agree that Brexit will make it difficult to get certain types of cheese from other countries, and 63% of ROI and 53% of NI consumers agreeing that Brexit is going to have a negative impact on dairy farmers. Despite these fears, however, cheese will remain a popular product for Irish consumers, meaning demand will remain.

Read on to discover more details or take a look at all of our Ireland Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on consumer behaviour and cheese.
  • The impact of Brexit and falling consumer prices on cheese.
  • Opportunities in vegan/plant-based cheese.
  • The opportunities for gut health claims in cheese.
  • Opportunities in own-label products.
  • Trends emerging from COVID-19.
  • Eco and ethical issues affecting the cheese market.

Covered in this report

Types of Cheese: Fresh cheese, cream cheese (mascarpone), hard cheese (cheddar, parmesan), semi-hard cheese (harvarti, edam), soft cheese (brie, camembert), semi-soft cheese, processed cheese, blue cheese (stilton, gorgonzola), block cheese, packet cheese, cheese spreads, speciality cheese, artisan cheese, lactose-free cheese, goat’s milk cheese, sheep’s milk cheese (halloumi).

Brand: Philadelphia, Babybel, Dairylea, Biotiful Dairy, Boursin, Dunnes Stores, Arla Foods, Castello, Carbery, Cashel Blue Farmhouse Cheesemakers, Dale Farm, Dairy Crest / Saputo Dairy UK, Cathedral City, Dairygold, Kerry Group, Strings & Things, Glanbia, Kilmeaden, Mondelēz, Ornua, Pilgrim’s Choice.

Expert analysis from a specialist in the field

Written by Natalie Magill, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cheese usage has benefitted from the impact of COVID-19. Consumer prices have dropped and are predicted to continue to decline across IoI. Even though there are fears surrounding Brexit and how disruption amongst supply chains could affect cheese products entering the IoI market, consumers are still indulging in cheese products, whether in a sandwich, making dinner from scratch or as a snack.

Natalie Magill
Market Research Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • COVID-19: Market context
    • Issues covered in this Report
  2. Executive Summary

    • The market
      • Figure 1: Estimated retail sales of cheese, by value sales, IoI, NI and RoI (adjusted for COVID-19), 2015-25
      • Figure 2: How has COVID-19/coronavirus outbreak impacted your cooking from scratch habits (ie using/prepared meals from raw ingredients) IoI, July 2020
      • Figure 3: Expected impact of COVID-19 on cheese products, short medium and long term, April 2021
    • Concern over Brexit continues to rise
      • Figure 4: Agreement with statements related to Brexit, RoI and NI, January 2021
    • COVID-19 has accelerated cheese sales
      • Figure 5: Estimated retail sales of cheese, by value sales, IoI (adjusted for COVID-19), 2019-25
    • Own brand grows in popularity amongst Irish consumers
      • Figure 6: Consumers’ preference for branded vs own-label dairy products, NI and RoI, November 2020
      • Figure 7: Agreement with the statement “Own-label food and drink is just as good as branded”, NI and RoI, November 2020
    • Innovations
    • The consumer
    • Cheese is a leading product in most Irish homes
      • Figure 8: Frequency at which consumers eat/use cheese, RoI and NI, January 2021
    • Hard cheese remains popular amongst Irish consumers
      • Figure 9: Types of cheese bought in the last three months, RoI and NI, January 2021
    • Bread is consumed most often with cheese
      • Figure 10: The different ways consumers have consumed cheese products in the last three months, RoI and NI, January 2021
    • Consumer concerns around animal welfare continue to grow
      • Figure 11: Agreement with statements related to cheese and eco/ethical concerns, NI and RoI, January 2021
    • COVID-19 has seen consumers seek out promotional offers
      • Figure 12: Consumer agreement/disagreement with the statement “Promotions/deals prompt me to switch between different brands of cheese”, RoI and NI, January 2021
    • What we think
  3. The Market – Key Takeaways

    • Cheese market grows stronger due to COVID-19
    • Fears over Brexit may increase demand for cheese
    • Own-label cheese products preferred by Irish consumers
  4. Market Sizes & Forecast

    • Short-, medium- and long-term impact on the industry
      • Figure 13: Expected impact of COVID-19 on cheese products, short medium and long term, April 2021
    • Cheese market continues to grow year after year
      • Figure 14: Estimated retail sales of cheese, by value sales, IoI, NI and RoI (adjusted for COVID-19), 2015-25
    • 6.8% increase forecasted by 2025
      • Figure 15: Estimated retail sales of cheese, by value sales, IoI (adjusted for COVID-19), 2019-25
    • COVID-19 has accelerated growth rate across cheese
  5. Market Drivers

    • Cheese prices across IoI are beginning to fall
      • Figure 16: Consumer price indices of cheese and curd, RoI, January 2018–January 2021
      • Figure 17: Consumer price indices of cheese and curd, UK (including NI), January 2018-January 2021
    • Consumer concerns over Brexit continue to rise
      • Figure 18: Agreement with statements related to Brexit, RoI and NI, January 2021
    • COVID-19 lockdowns have helped increase cheese sales
      • Figure 19: Consumer agreement with the question ‘Compared to the first COVID-19 lockdown, are you cooking from scratch more, the same or less?’, NI and RoI, December 2020
    • Own label products are still preferred by IoI consumers
      • Figure 20: Consumer’s preference for branded vs own-label dairy products, NI and RoI, November 2020
      • Figure 21: Agreement with the statement “Own-label food and drink is just as good as branded”, NI and RoI, November 2020
    • Grass-fed continues to trend amongst Irish consumers
  6. Companies and Innovations – Key Takeaways

    • Companies commit to sustainable strategies
    • Premium claims rise amongst own-label cheese products
    • Companies investing to expand operations
  7. Who’s Innovating?

    • New product launches rise amongst fresh/cream cheese
      • Figure 22: Number of new product launches in the cheese market, by sub-category, UK and Ireland, 2016-2020
    • Gut-friendly claims are more important to customers
    • Environmental concerns continue to rise amongst cheese claims
      • Figure 23: New cheese product launches, by selected claims, UK and Ireland, 2016-20
    • Premium claims rising amongst own-label cheese products
      • Figure 24: Number of product releases, own label vs branded, UK and Ireland, 2016-20
      • Figure 25: Number of product releases, own label vs branded, by premium claim, UK and Ireland, 2016-20
  8. Company Profiles

    • Arla Foods
    • Key facts
    • Product portfolio
    • Brand NPD
    • Recent developments
    • Carbery
    • Key facts
    • Product portfolio
    • Recent developments
    • Cashel Blue Farmhouse Cheesemakers
    • Key facts
    • Product portfolio
    • Brand NPD
    • Recent developments
    • Dale Farm
    • Key facts
    • Product portfolio
    • Recent developments
    • Dairy Crest/Saputo Dairy UK
    • Key facts
    • Product portfolio
    • Brand NPD
    • Recent developments
    • Dairygold
    • Key facts
    • Product portfolio
    • Recent developments
    • Kerry Group
    • Key facts
    • Product portfolio
    • Brand NPD
    • Recent developments
    • Glanbia
    • Key facts
    • Product portfolio
    • Brand NPD
    • Recent developments
    • Mondelēz International
    • Key facts
    • Product portfolio
    • Brand NPD
    • Recent developments
    • Ornua
    • Key facts
    • Product portfolio
    • Brand NPD
    • Recent developments
  9. The Consumer – Key Takeaways

    • Cheese remains a regular purchase amongst Irish consumers
    • Bread is the most popular product to consume with cheese
    • Irish consumers seeking out promotional offers
  10. Frequency of Purchase

    • Nine out of ten IoI consumers purchase cheese at least once a month
      • Figure 26: Frequency consumers eat/use cheese, RoI and NI, January 2021
    • Young consumers are less likely to purchase cheese
      • Figure 27: Consumers who don’t typically consume cheese, by age categories, RoI and NI, January 2021
      • Figure 28: Types of savoury snack food that consumers have eaten in the last two weeks, NI and RoI, April 2020
  11. Types of Cheese

    • Hard cheese continues to be a favourite amongst consumers
      • Figure 29: Types of cheese bought in the last three months, RoI and NI, January 2021
    • Hard cheese preferred by the older generation
      • Figure 30: Consumers who have bought hard cheese in the last three months, by age demographic, RoI and NI, January 2021
    • Cream cheese is more popular amongst women
      • Figure 31: Consumers who have bought cream cheese in the last three months, by gender, RoI and NI, January 2021
    • Blue cheese is more popular amongst RoI consumers
      • Figure 32: Consumers who have bought blue cheese in the last three months, NI vs RoI, January 2021
  12. Usage of Cheese

    • Bread is consumed most often with cheese
      • Figure 33: The different ways consumers have consumed cheese products in the last three months, RoI and NI, January 2021
    • Younger consumers use cheese as an ingredient whilst baking
      • Figure 34: Consumers who consume cheese as an ingredient when baking, by age demographic, NI and RoI, January 2021
    • Increased consumption of cheeseboards from 2020
      • Figure 35: Consumers who consume cheese as part of a cheeseboard, 2020 vs 2021, RoI and NI, January 2021
  13. Eco and Ethical Attitudes in Cheese

    • Consumer concerns around animal welfare continue to grow
      • Figure 36: Agreement with statements related to cheese and eco/ethical concerns, NI and RoI, January 2021
    • Concerns over animal welfare driven by documentaries
      • Figure 37: Consumers who are adhering to a flexitarian diet, NI and RoI, June 2018 and June 2019
    • Veganism could further grow need for cheese alternatives
    • Opportunities in vegan or lactose-free cheese
  14. Attitudes Towards Cheese

    • COVID-19 has seen consumers seek out promotional offers
      • Figure 38: Agreement with statements related to cheese and COVID-19, NI and RoI, January 2021
      • Figure 39: Consumers who are mainly/wholly responsible or share responsibility for grocery retailing in a household, by gender, NI and RoI, November 2020
    • Consumers willing to eat less standard cheese than switch to low fat
    • Consumers actively seeking out cheese with health benefits
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Data sources
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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