2021
0
Ireland Consumer Snacking Habits Market Report 2021
2021-07-16T04:16:14+01:00
OX1043549
1495
140313
[{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
Irish consumers have become more reliant on snacking products to support their emotional wellbeing. The pandemic has forced many consumers to spend more time at home and as a result…

Ireland Consumer Snacking Habits Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

Irish consumers have become more reliant on snacking products to support their emotional wellbeing. The pandemic has forced many consumers to spend more time at home and as a result people are prioritising snacking as a way to indulge while they stay there. COVID-19 has also shifted consumer behaviour to focus on functional claims as consumers want to snack while receiving health benefits, and this trend may continue long after lockdowns end.
– Natalie Magill, Market Research Analyst

Key issues covered in this Report

  • The impact of COVID-19 on consumer behaviour in snacking.
  • Opportunities in own-label snacking products.
  • Opportunities in on-the-go snacking products.
  • Opportunities for functional claims in snacking products.
  • Eco and ethical issues affecting the snacking market.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: market context
          • Issues covered in this Report
          • Executive Summary

              • Market factors
                • UK prices on the rise while RoI prices fall
                  • Figure 1: Consumer price indices of food, NI, April 2019-April 2021
                  • Figure 2: Consumer price indices of food, RoI, April 2019-April 2021
                • Eight in 10 IoI consumers snack at least once a day
                  • Figure 3: Frequency consumers snack between meals on average, NI and RoI, 2021
                • COVID-19 shifts consumer behaviour towards functional snacks
                  • Figure 4: New product launches in snack bars, Europe, by plus claims, March 2017-February 2021
                  • Figure 5: New product launches in snack/cereal/energy bars, by selected claims, UK and Ireland, 2017-21*
                • Obesity levels could increase as a result of COVID-19
                  • The impact of COVID-19 on snacking habits
                    • Figure 6: Expected impact of COVID-19 on snacking habits products, short, medium and long term, April 2021
                  • Innovations
                    • The consumer
                      • Chocolate is preferred in the sweet snacking category
                        • Figure 7: Types of sweet snack food that consumers have eaten in the last two weeks, NI and RoI, 2021
                        • Figure 8: Consumers who have eaten chocolate in the last two weeks, by gender, NI and RoI, 2021
                      • Crisps are most popular savoury snack among IoI consumers
                        • Figure 9: Types of savoury snack food that consumers have eaten in the last two weeks, NI and RoI, 2021
                        • Figure 10: New product launches in corn-based/potato snacks, branded versus own label, NI and RoI, 2016-21*
                      • Fresh fruit is most popular healthy snack
                        • Figure 11: Types of other snack foods that consumers have eaten in the last two weeks, NI and RoI, 2021
                        • Figure 12: Types of other snacks that consumers have eaten in the last two weeks, by gender, RoI, 2021
                      • Irish consumers want to consume home-grown snacks
                        • Figure 13: Consumers who agree snacks with a local origin appeal to them, by age demographics, NI and RoI, 2021
                        • Figure 14: Consumers who agree they prefer snacks with recyclable packaging, by age demographic, NI and RoI, 2021
                      • Gut health is an important claim consumers seek in their snacks
                        • What we think
                        • The Market – Key Takeaways

                          • Food prices falling in RoI while rising in the UK/NI
                            • Obesity levels could increase as a result of COVID-19
                              • Eight in 10 IoI consumers snack at least once a day
                              • Market Drivers

                                • UK/NI prices begin to rise
                                  • Figure 15: Consumer price indices of food, NI, April 2019-April 2021
                                  • Figure 16: Consumer price index, by sub-category, UK/NI, April 2019-May 2021
                                • RoI food prices are declining
                                  • Figure 17: Consumer price indices of food, RoI, April 2019-April 2021
                                  • Figure 18: Consumer price index, by sub-category, RoI, April 2019-May 2021
                                • Eight in 10 IoI consumers snack at least once a day
                                  • Figure 19: Frequency consumers snack between meals on average, NI and RoI, 2021
                                • Obesity levels could increase as a result of COVID-19
                                  • Figure 20: Consumers agreeing if their weight has increased, decreased or had no change since the COVID-19 outbreak, by gender, RoI, 2020
                                  • Figure 21: Obesity and overweight levels in adults aged 16+, NI, 2016-20
                                  • Figure 22: Consumers who work from home, before COVID-19 versus during COVID-19, NI and RoI, 2020
                                • COVID-19 shifts consumer behaviour towards functional snacks
                                  • Figure 23: New product launches in snack bars, Europe, by plus claims, March 2017-February 2021
                                  • Figure 24: New product launches in snack/cereal/energy bars, by selected claims, UK and Ireland, 2017-21*
                                • On-the-go products usage set to increase as consumers return to normality
                                  • Figure 25: Consumers agreeing if COVID-19 has seen them cook from scratch more, about the same or less, IoI, 2020
                              • Innovations – Key Takeaways

                                • Ethical sweet snacks on the rise
                                  • Functional flavours of savoury snacks becoming more popular
                                    • Savoury snack brands increase transparency of ingredients
                                    • Who’s Innovating?

                                        • Chocolate products continue to rise among sweet snacks
                                          • Figure 26: New releases of selected snacks, UK and Ireland, 2017-21*
                                        • Sweet snacks retain popularity by adapting to consumers’ ethical and health-conscious attitudes and behaviours
                                            • Figure 27: Consumer attitudes towards ethical packaging, RoI and NI, 2020
                                          • Consumer interest in functional claims of savoury snacks in line with healthy options
                                            • Vegetarian remains the top claim for savoury snacks, indicating a steady increase in consumer health-conscious attitudes
                                              • Figure 28: Top claims for savoury snacks, UK and Ireland, 2017-21*
                                            • New launches of plant-based yogurt products kept yogurt as the most popular new release of selected healthy snacks in 2020
                                              • Figure 29: New releases of healthy snacks, UK and Ireland, 2017-21*
                                              • Figure 30: Consumer top factors when shopping for food, IoI, 2021
                                          • The Consumer – Key Takeaways

                                            • Chocolate and crisps are favoured among sweet and savoury categories
                                              • Ethical issues still of importance among consumers
                                                • Consumers want tasty snacks that also include health benefits
                                                • Types of Sweet Snacks

                                                    • Chocolate is the preferred sweet snack
                                                      • Figure 31: Types of sweet snack food that consumers have eaten in the last two weeks, NI and RoI, 2021
                                                      • Figure 32: Consumers who have eaten chocolate in the last two weeks, by gender, NI and RoI, 2021
                                                    • Sweets are more popular among younger consumers
                                                      • Figure 33: Consumers who have eaten sweets in the last two weeks, by age demographic, NI and RoI, 2021
                                                  • Types of Savoury Snacks

                                                      • Crisps are the favourite savoury snack among IoI consumers
                                                        • Figure 34: Types of savoury snack food that consumers have eaten in the last two weeks, NI and RoI, 2021
                                                        • Figure 35: New product launches in corn-based/potato snacks, by flavour, NI and RoI, 2016-21*
                                                      • Own-label crisp product launches on the rise
                                                        • Figure 36: New product launches in corn-based/potato snacks, branded versus own label, NI and RoI, 2016-21*
                                                    • Types of Healthier Snacks

                                                        • Fresh fruit is most popular healthy snack
                                                          • Figure 37: Types of other snack foods that consumers have eaten in the last two weeks, NI and RoI, 2021
                                                        • Female consumers prefer healthier snacks in RoI
                                                          • Figure 38: Types of other snacks that consumers have eaten in the last two weeks, by gender, RoI, 2021
                                                        • Energy/sports bars preferred by men
                                                          • Figure 39: Consumers that have eaten energy/sports bars in the last two weeks, NI and RoI, 2021
                                                      • COVID-19 and Snacking

                                                          • COVID-19 accelerated snacking consumption
                                                            • Figure 40: Agreements with statements related to COVID-19 and snacking, NI and RoI, 2021
                                                          • Five out of 10 Irish consumers buy snacks in multipacks
                                                          • Eco and Ethical Attitudes in Snacking

                                                              • Irish consumers prefer local snacks
                                                                • Figure 41: Agreements with statements related to eco and ethical attitudes in snacking, NI and RoI, 2021
                                                                • Figure 42: Consumers who agree snacks with a local origin appeal to them, by age groups, NI and RoI, 2021
                                                              • Younger consumers care about recyclable packaging with their snacks
                                                                • Figure 43: Consumers who agree they prefer snacks with recyclable packaging, by age groups, NI and RoI, 2021
                                                            • Health and Snacking

                                                                • Consumers prioritise taste over health when choosing a snack
                                                                  • Figure 44: Agreements with statements related to health in snacking, NI and RoI, 2021
                                                                • Gut health is an important claim consumers seek in their snacks
                                                                • Attitudes Towards Snacking

                                                                    • Six out of 10 consumers trying to cut down on snacking
                                                                      • Figure 45: Agreements with statements related to health in snacking, NI and RoI, 2021
                                                                      • Figure 46: Consumers who agreed they are actively trying to snack less, by gender, NI and RoI, 2021
                                                                    • Consumers interested in functional snacks
                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                      • Data sources
                                                                        • Abbreviations

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