With consumers watching their finances more carefully in 2023, discounters are poised to benefit.
Brian O’Connor, Category Director – Irish Reports
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the discounter market
- Market dynamics and outlook
- Graph 1: discounters as a segment of total grocery market, 2023
- Graph 2: estimated retail sales of discounters, by value sales, 2018-28
- Graph 3: consumer price indices of all items, 2020-23
- Graph 4: how consumers describe their current financial situation compared to a year ago, 2022-23
- Graph 5: average regular earnings, 2018-22
- Graph 6: turnover generated by online sales for total retail sales (%), 2019-23
- What consumers want and why
- Graph 7: discounters that consumers typically shop in, 2023
- Graph 8: types of food and drink products purchased amongst discounters in the last three months, 2023
- Graph 9: types of non-food products typically purchased at discounters, 2023
- Innovation and marketing
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Market Dynamics
- Market size
- Graph 10: estimated retail sales of discounters (adjusted for COVID-19), 2018-23
- Graph 11: discounters as a segment of total grocery market, 2018-23
- Market forecast
- Graph 12: estimated retail sales of discounters, by value sales, 2018-28
- Market drivers
- Graph 13: consumer price indices of all items, 2019-23
- Graph 14: Consumer price indices of all items, 2020-23
- Graph 15: how consumers are impacted by rising prices, 2022-23
- Graph 16: consumer financial confidence over the next year or so, 2022-23
- Graph 17: average regular annual earnings, 2015-22
- Graph 18: median annual earnings, 2015-23
- Graph 19: turnover generated by online sales for total retail sales (%), 2019-23
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What Consumers Want and Why
- Usage of discounters
- Graph 20: percentage of consumers who typically shop at discounters, 2023
- Types of food and drink products purchased
- Graph 21: types of food and drink products purchased amongst discounters in the last three months, 2023
- Graph 22: consumers who typically purchase crisps, sweets and biscuits from discounters, by gender, 2023
- Graph 23: types of food and drink products purchased at discounters, 2023
- Graph 24: consumers who typically purchase meat, fish or poultry from discounters, by gender, 2023
- Graph 25: percentage of consumers who purchased alcohol at discounters by gender, 2023
- Types of non-food and drink products purchased
- Graph 26: types of non-food products typically purchased at discounters, 2023
- When consumers first started using discounters
- Graph 27: when consumers first started shopping in discounters, 2023
- Graph 28: consumers who have shopped at discounters for 5+ years, by age group, 2023
- Attitudes towards discounters
- Graph 29: agreement with statements related to discounters, 2023
- Graph 30: consumers who agree that quality is more important than price, 2023
- Graph 31: consumer agreement with the statement that having more money would make them less likely to shop at discounters, 2023
- Graph 32: consumers who disagreed that having more money would make them less likely to shop at discounters, by age, 2023
- Graph 33: consumer agreement with the statement that they plan to do much of their Christmas 2023 shopping at discounters, 2023
- Graph 34: consumers who state they often buy more on impulse at discounters than they intend, by gender, 2023
- Graph 35: consumers who have expressed that they would be happy to use a takeaway delivery service (eg Just Eat) to shop for their groceries online at a discounter, by age, 2023
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Competitive landscape
- Companies and brands
- Launch activity and innovation
- Graph 36: discounter new launches by claims, 2019-23
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Appendix
- Supplementary data
- Report scope and definitions
- Methodology
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