With consumers watching their finances more carefully in 2023, discounters are poised to benefit.
Brian O’Connor, Category Director – Irish Reports
Collapse All
-
- Key issues covered in this Report
-
Executive Summary
- Opportunities for the discounter market
- Market dynamics and outlook
- Graph 1: discounters as a segment of total grocery market, 2023
- Graph 2: estimated retail sales of discounters, by value sales, 2018-28
- Graph 3: consumer price indices of all items, 2020-23
- Graph 4: how consumers describe their current financial situation compared to a year ago, 2022-23
- Graph 5: average regular earnings, 2018-22
- Graph 6: turnover generated by online sales for total retail sales (%), 2019-23
- What consumers want and why
- Graph 7: discounters that consumers typically shop in, 2023
- Graph 8: types of food and drink products purchased amongst discounters in the last three months, 2023
- Graph 9: types of non-food products typically purchased at discounters, 2023
- Innovation and marketing
-
Market Dynamics
- Market size
- Graph 10: estimated retail sales of discounters (adjusted for COVID-19), 2018-23
- Graph 11: discounters as a segment of total grocery market, 2018-23
- Market forecast
- Graph 12: estimated retail sales of discounters, by value sales, 2018-28
- Market drivers
- Graph 13: consumer price indices of all items, 2019-23
- Graph 14: Consumer price indices of all items, 2020-23
- Graph 15: how consumers are impacted by rising prices, 2022-23
- Graph 16: consumer financial confidence over the next year or so, 2022-23
- Graph 17: average regular annual earnings, 2015-22
- Graph 18: median annual earnings, 2015-23
- Graph 19: turnover generated by online sales for total retail sales (%), 2019-23
-
What Consumers Want and Why
- Usage of discounters
- Graph 20: percentage of consumers who typically shop at discounters, 2023
- Types of food and drink products purchased
- Graph 21: types of food and drink products purchased amongst discounters in the last three months, 2023
- Graph 22: consumers who typically purchase crisps, sweets and biscuits from discounters, by gender, 2023
- Graph 23: types of food and drink products purchased at discounters, 2023
- Graph 24: consumers who typically purchase meat, fish or poultry from discounters, by gender, 2023
- Graph 25: percentage of consumers who purchased alcohol at discounters by gender, 2023
- Types of non-food and drink products purchased
- Graph 26: types of non-food products typically purchased at discounters, 2023
- When consumers first started using discounters
- Graph 27: when consumers first started shopping in discounters, 2023
- Graph 28: consumers who have shopped at discounters for 5+ years, by age group, 2023
- Attitudes towards discounters
- Graph 29: agreement with statements related to discounters, 2023
- Graph 30: consumers who agree that quality is more important than price, 2023
- Graph 31: consumer agreement with the statement that having more money would make them less likely to shop at discounters, 2023
- Graph 32: consumers who disagreed that having more money would make them less likely to shop at discounters, by age, 2023
- Graph 33: consumer agreement with the statement that they plan to do much of their Christmas 2023 shopping at discounters, 2023
- Graph 34: consumers who state they often buy more on impulse at discounters than they intend, by gender, 2023
- Graph 35: consumers who have expressed that they would be happy to use a takeaway delivery service (eg Just Eat) to shop for their groceries online at a discounter, by age, 2023
-
Competitive landscape
- Companies and brands
- Launch activity and innovation
- Graph 36: discounter new launches by claims, 2019-23
-
Appendix
- Supplementary data
- Report scope and definitions
- Methodology
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Original price was: £ 1,495.£ 995Current price is: £ 995. (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
