The cost of living crisis sees consumers forced to prioritise price – a threat to ethically and sustainably sourced food and drink products.
Brian O’Connor, Category Director – Irish Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out moreOriginal price was: £ 1,495.£ 995Current price is: £ 995.
As the cost-of-living crisis forces consumers to seek affordable healthy eating options, simplicity and better-for-you claims are poised to flourish. Sam Fryers, Research Analyst - Ireland ...
Find out moreOriginal price was: £ 1,495.£ 995Current price is: £ 995.
This report provides an analysis of the current state of attitudes to food waste in RoI and NI. It focuses on the financial, social and legislative drivers behind...
Find out moreOriginal price was: £ 1,495.£ 995Current price is: £ 995.
This report looks at the following areas: The impact of the cost of living crisis on the cheese market The growth of the Irish cheese industry Opportunities for...
Find out moreOriginal price was: £ 1,495.£ 995Current price is: £ 995.
The cost of living and a desire to be more sustainable and healthy will help to drive sales in the Irish fruit and vegetable sector moving forward. Brian...
Find out moreOriginal price was: £ 1,495.£ 995Current price is: £ 995.
The cost of living crisis in Ireland has influenced snacking choices, with affordability prioritised. However, as situations improve, there are promising opportunities for the Irish snack market to...
Find out more
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
