2023
0
Ireland Fashion and Sustainability Market Report 2023
2023-09-05T04:08:05+01:00
OX1158363
1495
166363
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Report
en_GB
“The array of sustainable methods, such as pre-loved platforms, rental companies and the vintage revival, have made it possible for consumers to act on their sustainable attitudes in a more…

Ireland Fashion and Sustainability Market Report 2023

£ 1,495 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Ireland Fashion and Sustainability Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest sustainability fashion market research, trends and consumer behaviours affecting your business.

Key Topics Covered in this Report

  • The impact of the cost-of-living crisis
  • The impact of the Ukraine conflict on the sustainable fashion market
  • Opportunities for alternative sustainable fashion
  • The challenges of fast fashion brands
  • The impact of sustainability regulations
  • How technology can improve transparency in the fashion industry

Expert Insights from a Mintel Analyst

This report, written by Rebecca Blenman, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in sustainable fashion market and add expert context to the numbers.

The array of sustainable methods, such as pre-loved platforms, rental companies and the vintage revival, have made it possible for consumers to act on their sustainable attitudes in a more cost-effect, waste-reducing way and is likely to soon become a significant challenge to fast fashion brands. The traceability of fashion items from smaller sustainable businesses that make use of local resources appeals to consumer demand for better product transparency, as well as consumer commitment to their local community that facilitates a circular investment.”

Rebecca Blenman
Research Analyst

 

 

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: market context
        • Executive Summary

            • The market
              • Five-year outlook for fashion and sustainability
                • Figure 1: Outlook for the sustainable fashion market, 2023-28
              • The impact of the cost of living
                • Figure 2: ‘How would you generally describe your financial situation at the moment?’, IoI, 2022-23
              • The impact of the Ukraine conflict
                • CPI of clothing hire and repair has grown
                  • Figure 3: Consumer price index of hire and repair of clothing, June 2021 – June 2023
                • Consumers are embracing pre-loved fashion
                  • Figure 4: Agreement with selected attitudes towards marketplaces/peer-to-peer sites, UK, 2022
                  • Figure 5: Selected key factors driving consumer behaviour around Rights and Surroundings, IoI, 2023
                • The environmental impact calls for legislation in the fashion sector
                  • Innovations
                    • The consumer
                      • Most consumers place some importance on sustainable fashion
                        • Figure 6: How important sustainability is to consumers when purchasing fashion items, NI and RoI, 2023
                      • Consumers shop fashion sustainable because of rising prices
                        • Figure 7: Reasons for increased awareness of sustainable fashion, NI and RoI, 2023
                      • Consumers have bought one to four new fashion items
                        • Figure 8: Number of new fashion items, excluding second-hand, bought for themselves in the last three months (including returned fashion items), NI and RoI, 2023
                      • Most have not made clothing returns
                        • Figure 9: Number of fashion items bought for themselves that consumers have returned, NI and RoI, 2023
                      • Consumers are recycling by making charitable donations
                        • Figure 10: Sustainable fashion behaviours in the last 12 months, NI and RoI, 2023
                      • Further transparency is needed for sustainability efforts in fashion
                        • Figure 11: Consumer attitudes towards sustainable fashion, NI and RoI, 2023
                      • What we think
                      • The Market – Key Takeaways

                        • The impact of the cost of living
                          • The impact of the Ukraine conflict
                            • CPI of clothing hire and repair has grown
                              • Consumers are embracing pre-loved fashion
                                • The environmental impact calls for legislation in the fashion sector
                                • Market Drivers

                                  • Five-year outlook for fashion and sustainability
                                    • Figure 12: Outlook for the sustainable fashion market, 2023-28
                                  • The impact of the cost-of-living crisis
                                    • Figure 13: ‘How would you generally describe your financial situation at the moment?’, IoI, 2022-23
                                  • The impact of the conflict in Ukraine
                                      • Figure 14: Selected agreement with statements regarding the Ukraine conflict, IoI, July 2022
                                    • CPI growth of clothing hire and repair
                                      • Love for pre-loved fashion
                                        • Figure 15: ‘Thinking about the online marketplace that you shopped at most recently, why did you choose that marketplace?’, UK, 2022
                                        • Figure 16: Agreement with selected attitudes towards marketplaces/peer-to-peer sites, UK, 2022
                                      • Slow fashion vs. Shein
                                          • Figure 17: Selected key factors driving consumer behaviour around Rights and Surroundings, IoI, 2023
                                          • Figure 18: Wonderland Chunky Knit Cardigan by Hope Macaulay
                                        • How regulation implementation is affecting the fashion market
                                          • Greenwashing
                                            • Textile waste
                                              • PFAS
                                              • Innovations – Key Takeaways

                                                • Use of sustainable materials
                                                  • Growing prevalence of vintage shops throughout IoI
                                                    • Clothing rentals offer a sustainably affordable way to shop
                                                      • How tech can advance sustainability in fashion
                                                      • Who’s Innovating?

                                                          • Designers are getting creative with their use of materials
                                                            • Figure 19: Vollebak’s Off Grid shirt made with fibres stripped from nettle stalks, and red turnips
                                                          • A vintage revival
                                                            • Figure 20: Positive Vintage storage unit space
                                                          • Rentals making fashion more sustainable and affordable
                                                            • Tech in sustainable fashion
                                                            • Consumer – Key Takeaways

                                                              • Most consumers place some importance on sustainable fashion
                                                                • Consumers shop fashion sustainable because of rising prices
                                                                  • Consumers have bought one to four new fashion items
                                                                    • Most have not made clothing returns
                                                                      • Consumers are recycling by making charitable donations
                                                                        • Further transparency is needed for sustainability efforts in fashion
                                                                        • Importance of Sustainability

                                                                            • Sustainability is somewhat important to most when buying fashion items
                                                                              • Figure 21: How important sustainability is to consumers when purchasing fashion items, NI and RoI, 2023
                                                                            • Younger consumers tend to value sustainability more
                                                                              • Figure 22: Consumers to whom sustainability is important when purchasing shopping items – NET, NI and RoI, 2023
                                                                            • Consumers of higher affluence place more importance on sustainability
                                                                              • Figure 23: Consumers to whom sustainability is important when purchasing fashion items – NET, by socio-economic status, NI and RoI, 2023
                                                                            • Sustainability is more important to parents of young children
                                                                              • Figure 24: Consumers to whom sustainability is important when purchasing fashion items – NET, by children in household, NI and RoI, 2023
                                                                              • Figure 25: Important factors when buying non-school wear for children, UK, 2023
                                                                          • Reasons for Increased Awareness of Sustainability

                                                                              • Interest in sustainable fashion is a response to the cost of living crisis
                                                                                • Figure 26: Reasons for increased awareness of sustainable fashion, NI and RoI, 2023
                                                                              • Media coverage on workers and landfills captures consumers’ attention
                                                                                • Social media influences awareness of younger consumers
                                                                                  • Figure 27: Consumers who were made aware of the importance of sustainable fashion by social media influencers (eg Tik Tok, etc), by age, NI and RoI, 2023
                                                                                  • Figure 28: Agreement with selected behaviours in response to social media personalities, UK, 2023
                                                                                • Consumers of higher affluence made aware by greater visibility
                                                                                  • Figure 29: Consumers who were made aware of the importance of sustainable fashion by greater visibility of sustainable ranges in-store, by socio-economic status, NI and RoI, 2023
                                                                              • Quantity of New Fashion Items Purchased

                                                                                  • Most consumers are buying one to four new fashion items
                                                                                    • Figure 30: Number of new fashion items, excluding second-hand, bought for themselves in the last three months (including returned fashion items), NI and RoI, 2023
                                                                                  • Women are likely to have bought more items
                                                                                    • Figure 31: Consumers who have bought more than six new fashion items, excluding second-hand, for themselves in the last three months, by gender, NI and RoI, 2023
                                                                                    • Figure 32: Selected products/services consumers spend money on over the course of a year, by gender, NI and RoI, 2023
                                                                                    • Figure 33: The Fianna Formula
                                                                                  • Gen Z are bigger consumers of new fashion items
                                                                                    • Figure 34: Selected number of new fashion items, excluding second-hand, bought for themselves in the last three months, by generation, NI and RoI, 2023
                                                                                • Quantity of Fashion Items Returned

                                                                                    • The majority of consumers have not returned any items
                                                                                      • Figure 35: Number of fashion items bought for themselves that consumers have returned, NI and RoI, 2023
                                                                                    • Younger consumers returned a couple of items
                                                                                      • Figure 36: Consumers who have returned 1-2 fashion items in the last three months, by age, NI and RoI, 2023
                                                                                    • Consumers of lower affluence have not bought or returned anything
                                                                                      • Figure 37: Consumers who have not bought nor returned fashion items for themselves in the last three months, by socio-economic status, NI and RoI, 2023
                                                                                      • Figure 38: Products/services consumers would want to continue spending money on, even if it meant that they have to make cuts to their overall spending, NI and RoI, 2023
                                                                                  • Sustainable Fashion Behaviours

                                                                                      • Consumers have recycled through donating to charity
                                                                                        • Figure 39: Sustainable fashion behaviours in the last 12 months, NI and RoI, 2023
                                                                                        • Figure 40: How consumers feel about their financial situation over the next year or so, IoI, 2022-23
                                                                                      • More effort made by women to try difference avenues of sustainability
                                                                                        • Figure 41: Selected sustainable fashion behaviours, by gender, NI and RoI, 2023
                                                                                        • Figure 42: Importance of sustainable fashion when buying fashion items – NET, by gender, NI and RoI, 2023
                                                                                      • Older consumers are more likely to donate clothing to charity
                                                                                        • Figure 43: Consumers who have recycled fashion items (eg donated to clothing store), by age, NI and RoI, 2023
                                                                                      • Consumers with healthy finances have spent more on better quality
                                                                                        • Figure 44: Consumers who have spent more on better quality fashion items (eg to last longer), by financial situation, NI and RoI, 2023
                                                                                    • Attitudes towards Sustainable Fashion

                                                                                        • Approximately three quarters find it hard to gauge sustainability
                                                                                          • Figure 45: Consumer attitudes towards sustainable fashion, NI and RoI, 2023
                                                                                          • Figure 46: Interest in ways retailers can be more transparent, UK, 2023
                                                                                        • Consumers express support for local fashion brands
                                                                                            • Figure 47: Agreement with selected shopping statements, NI and RoI, 2022
                                                                                          • Consumers say they are influenced by their moral compass
                                                                                            • Figure 48: Agreement with selected statements about sustainable lifestyles, NI and RoI, 2023
                                                                                          • Gen Z have gifted sustainable fashion
                                                                                            • Figure 49: Consumers who have given sustainable fashion items as a gift in the last 12 months, by generation, NI and RoI, 2023
                                                                                            • Figure 50: How often consumers buy clothes/accessories second-hand, by generation, NI and RoI, 2022
                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                          • Data sources
                                                                                            • Abbreviations

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