Ireland Fruit and Vegetables Market Report 2023

Reports Fruit and Vegetables Ireland

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The cost of living and a desire to be more sustainable and healthy will help to drive sales in the Irish fruit and vegetable sector moving forward.

Brian O’Connor, Category Director – Irish Reports

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Executive Summary
- Opportunities for the fruit and vegetables sector
- Market dynamics and outlook
- Graph 1: total vegetable retail sales, NI and RoI, 2018-23
- Graph 2: total fruit retail sales, NI and RoI, 2018-23
- Graph 3: total potato retail sales, NI and RoI, 2018-23
- Graph 4: total estimated retail sales for vegetables, fruit and potatoes, IoI, NI and RoI, 2023-28
- Graph 5: consumer price index for fruit and vegetables, 2019-23
- Graph 6: consumer price index for fruit and vegetables, 2019-23
- Graph 7: consumers who have limited/reduced the amount of red meat or poultry they eat in the last six months, NI and RoI, 2022
- What consumers want and why
- Graph 8: type of fruit that consumers buy in a typical week, NI and RoI, 2023
- Graph 9: types of vegetables (excluding potatoes) consumers purchased in a typical week, NI and RoI, 2023
- Graph 10: types of potato bought in a typical week in NI and RoI, 2023
- Graph 11: agreement that supermarkets should provide more NI/RoI-sourced fruit and vegetables, by age, NI and RoI, 2023
- Innovation and marketing
- Graph 12: new product launches in the fruit and vegetables category, 2018-23
Market Dynamics
- Market size
- Graph 13: total fruit and vegetable retail sales, NI and RoI, 2018-23
- Graph 14: total vegetable retail sales, NI and RoI, 2018-23
- Graph 15: total fruit retail sales, NI and RoI, 2018-23
- Graph 16: total potato retail sales, NI and RoI, 2018-23
- Market forecast
- Graph 17: total estimated retail sales for vegetables, fruit and potatoes, IoI, NI and RoI, 2023-28
- Market drivers
- Graph 18: consumer price index for fruit and vegetables, 2019-23
- Graph 19: consumer price index for fruit and vegetables, 2019-23
- Graph 20: how consumers rate their financial situation, NI and RoI, 2022-23
- Graph 21: how consumers rate their financial situation compared to 12 months ago, NI and RoI, 2023
- Graph 22: consumers who have limited/reduced the amount of red meat or poultry they eat in the last six months, NI and RoI, 2022
- Graph 23: consumers who subscribe to a reduced-meat or meat-free diet, by type, NI and RoI, 2022
- Graph 24: selected reasons consumers eat less/no meat, NI and RoI, 2022
- Graph 25: important features for packaging, NI and RoI, 2022
What Consumers Want and Why
- Usage of fruit products
- Graph 26: type of fruit that consumers buy in a typical week, NI and RoI, 2023
- Graph 27: consumers that purchased frozen fruit in the past week, by children in the home, NI and RoI, 2023
- Usage of vegetable products
- Graph 28: types of vegetables (excluding potatoes) consumers purchased in a typical week, NI and RoI, 2023
- Graph 29: consumers that buy baked beans in a typical week by presence of children, NI and RoI, 2023
- Usage of potato products
- Graph 30: types of potato bought in a typical week in NI and RoI, 2023
- Graph 31: consumers that buy fresh bagged potato in a typical week, by age, NI and RoI, 2023
- Graph 32: consumers that buy frozen chips in a typical week, by age, NI and RoI, 2023
- Where consumers buy fruit and vegetables
- Graph 33: where consumers buy their fruit and vegetables, NI and RoI, 2023
- Graph 34: consumers who claim to buy most of their fruit and vegetables from a supermarket, by age group, NI and RoI, 2023
- Graph 35: consumers who claim to buy most of their fruit and vegetables from a discounter, by age group, NI and RoI, 2023
- Attitudes towards fruit and vegetables
- Graph 36: agreement with the statement ‘I am paying more for fruit and vegetables compared to 12 months ago’, by gender, NI and RoI, 2023
- Graph 37: agreement with the statement ‘I think supermarkets should provide more NI/RoI sourced fruit and vegetables, by age, NI and RoI, 2023
Competitive landscape
- Companies and brands
- Launch activity and innovation
- Graph 38: new product launches in the fruit and vegetables category, 2018-23
- Graph 39: new product launches in the fruit and vegetables category, by claim, 2018-23
- Graph 40: new product launches in the fruit and vegetables category, by claim, 2018-23
Appendix
- Supplementary data
- Report scope and definitions
- Methodology

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