Financial strain is putting emphasis on value for money and seeing consumers scrutinizing spending on data, and making handsets last longer.
Brian O’Connor, Category Director – Irish Reports
This Report covers the Irish consumer market for mobile phones and mobile network providers. Mobile phones are defined as any device being used to place or receive calls by connecting to a mobile network. ‘Basic mobile phones’ and ‘Feature phones’ are terms used to describe non-smartphones.
Mobile networks are defined as networks providing either data, voice or SMS (Short Message Service) facilities to a mobile device. Data delivered over Wi-Fi is not included under the ‘data’ category. Primarily, this Report refers to the use of mobile networks through traditional mobile phones or smartphones. However, reference is also made to tablet devices as these can connect to mobile networks for data.
Network connections can come in two forms – prepaid and postpaid. The former involves buying credit for a phone, which is then worked through, while the latter refers to the use of a handset with a monthly contract charge covering the previous month’s usage.
Prepaid is better known to consumers as ‘pay-as-you-go’ (PAYG) and is referred to as such throughout this Report. Similarly, ‘postpaid’ is better known to consumers as ‘contract’ and is referred to as such throughout this Report. SIM-only refers to a contract with a phone that has been paid off.
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