2022
0
Ireland Online and Mobile Retailing Market Report 2022
2022-04-22T04:03:27+01:00
OX1099733
1495
150688
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Report
en_GB
“COVID-19 has been a huge driving factor for boosting the online retail market. Consumers of all ages and backgrounds are growing increasingly more confident using online platforms to purchase products.
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  8. Ireland Online and Mobile Retailing Market Report 2022

Ireland Online and Mobile Retailing Market Report 2022

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“COVID-19 has been a huge driving factor for boosting the online retail market. Consumers of all ages and backgrounds are growing increasingly more confident using online platforms to purchase products. Online retailing may experience a dip in sales as consumers cut back on essential spending with the possibility of entering a recession; however, sales will bounce back as consumers are financially able.”

– Natalie Magill, Market Research Analyst

This report covers the following issues:

  • The impact of COVID-19 on consumer behaviour with online and mobile retailing
  • The continued growth of online shopping
  • Eco and ethical issues affecting consumer attitudes to online and mobile retailing
  • Opportunities for shopping from home
  • The impact that Brexit and the conflict in Ukraine will have on pricing.
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  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • COVID-19’s impact on online and mobile retailing
                  • Figure 1: Expected impact of COVID-19 on online retailing, short, medium and long term, March 2022
                • Cost pressures and end of restrictions see 2022 sales take a hit
                  • Figure 2: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2017-22
                  • Figure 3: Indexed estimated online and mobile retail expenditure, IoI, NI and RoI, 2017-22
                • Prices rise across the Irish market due to Brexit
                  • Figure 4: Consumers agreeing/disagreeing to the statement “Brexit has made it more expensive to buy goods online from RoI/EU/UK/NI retailers”, NI and RoI, 2021
                • Online shopping is favoured in the Irish market
                  • Figure 5: Consumers agreeing with the statements “I am shopping more online” and “I am using click-and-collect more”, IoI, 2020-22
                • At-home purchasing remains high
                  • Figure 6: Netted online purchases in the last three months, by location, NI and RoI, January 2021 vs December 2021
                • Innovations
                  • The consumer
                    • Most consumers prefer home delivery
                      • Figure 7: Consumer delivery preferences for online purchases, NI and RoI, 2021
                    • Clothing, footwear and accessories are most popular
                      • Figure 8: Consumers’ online purchase behaviours, NI and RoI, 2021
                    • Younger consumers shopping more frequently via smartphone
                      • Figure 9: Consumers who used smartphones to make a purchase at home and on the go in the last three months, by age demographic, NI and RoI, 2021
                    • Consumers want local retailers
                      • Figure 10: Consumers who agree/disagree that they find it difficult to find NI/Irish-based online retailers, NI and RoI, 2021
                    • What we think
                    • The Market – Key Takeaways

                      • Cost pressures and end of restrictions see 2022 sales take a hit
                        • Online shopping is predicted to remain
                          • At-home purchasing is preferred
                            • How conflict in Ukraine is impacting the Irish economy
                            • Market Sizes & Forecast

                                • Short-, medium- and long-term impact on the industry
                                  • Figure 11: Expected impact of COVID-19 on online retailing, short, medium and long term, March 2022
                                • Online shopping likely to be scaled back in 2022
                                  • Figure 12: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2017-27
                                  • Figure 13: Selected issues consumers claim to have experienced in the last two months, IoI, 2021-22
                                  • Figure 14: How consumers’ financial situation has changed since the beginning of COVID-19, IoI, 2021 and 2022
                                • A quarter of all retail sales in the UK are conducted online
                                  • Figure 15: Online sales as a percentage of all retail sales, 2019-22
                                  • Figure 16: Percentage of turnover generated by online sales for total retail sales, 2019-21
                              • Market Drivers

                                • Brexit drives up prices across the NI/RoI market
                                  • Figure 17: Consumers agreeing/disagreeing to the statement “Brexit has made it more expensive to buy goods online from RoI/EU/UK/NI retailers”, NI and RoI, 2021
                                  • Figure 18: Consumer price index, all food, UK/NI, 2019-22
                                • COVID-19 boost set to be long lasting
                                  • Figure 19: Consumers agreeing with the statements “I am shopping more online” and “I am using click-and-collect more”, IoI, 2020-22
                                • At-home purchasing remains high
                                  • Figure 20: Netted online purchases in the last three months, by location, NI and RoI, January 2021 vs December 2021
                                  • Figure 21: How worried consumers are about the risk of being exposed to COVID-19, 2020-22
                                • The metaverse – is this the next step for online shopping?
                                    • Figure 22: Consumers who agree/disagree that they try to act in a way that is not harmful to the environment, Ireland, 2021
                                  • Conflict in Ukraine impacts Irish economy
                                      • Figure 23: Statements with consumers agreeing how COVID-19 has impacted their shopping behaviours, IoI, 2020-22
                                  • Companies and Innovations – Key Takeaways

                                    • Express delivery times shortening
                                      • Making services more accessible
                                        • Companies becoming more environmentally conscious
                                          • Brands turning to collaboration to facilitate growth
                                          • Who’s Innovating?

                                              • Increased demand for express delivery
                                                • Engaging consumers by increasing accessibility to services
                                                  • Figure 24: Key factors driving consumer behaviour around technology – select items, UK and Ireland, 2021
                                                • The environmental impact of shopping online
                                                  • Figure 25: Consumers’ behaviour towards the environment – select items, UK and Ireland, 2021
                                                • Brand collaborations are growing in retail
                                                • Company Profiles

                                                  • Pureplay retailers
                                                    • Amazon
                                                      • ASOS
                                                        • Boohoo
                                                          • eBay
                                                            • The Very Group
                                                              • Multichannel retailers
                                                                • Arnotts
                                                                  • Harvey Norman
                                                                    • Next
                                                                      • Sainsburys/Argos
                                                                        • Tesco
                                                                        • The Consumer – Key Takeaways

                                                                          • Consumers prefer home delivery
                                                                            • Clothing, footwear and accessories are most popular
                                                                              • Consumers are growing more confident online
                                                                              • Devices Used for Online Shopping

                                                                                  • Laptops are favoured device whilst in the home
                                                                                    • Figure 26: Usage of devices to shop online in the last three months, by location, NI and RoI, 2021
                                                                                  • Younger consumers prefer shopping from smartphones
                                                                                    • Figure 27: Consumers who used a smartphone to make a purchase at home and on the go in the last three months, by age, NI and RoI, 2021
                                                                                    • Figure 28: Consumers who agree that social media platforms have more information on companies compared to their websites, by age, NI and RoI, 2021
                                                                                  • Higher number of men shopping via games consoles
                                                                                    • Figure 29: Consumers who are shopping online via games consoles, by gender, NI and RoI, 2021
                                                                                    • Figure 30: Consumers who agree they play video games during the week/on the weekend, by gender, NI and RoI, 2021
                                                                                • Online Product Purchases

                                                                                    • Clothing, footwear and accessories are consumers’ top purchases
                                                                                      • Figure 31: Consumers’ online purchase behaviours, NI and RoI, 2021
                                                                                    • Clothing purchases more popular among women
                                                                                      • Figure 32: Consumers who have bought clothing/footwear/accessories online, by gender, NI and RoI, 2021
                                                                                    • Younger consumers more likely to buy takeaway food online
                                                                                      • Figure 33: Consumers who have bought takeaway food online, by age, NI and RoI, 2021
                                                                                      • Figure 34: Agreement with the statement “I love trying new experiences”, by age, UK and Ireland, 2021
                                                                                    • Takeaway food more popular in cities than villages/rural locations
                                                                                      • Figure 35: Consumers who have bought takeaway food online, by area, NI and RoI, 2021
                                                                                      • Figure 36: Consumers who have ordered food/drink for takeout/takeaway delivery from a restaurant or café a few times a week, by area, UK and Ireland, 2021
                                                                                    • Women are more likely to buy beauty/personal care products online
                                                                                      • Figure 37: Consumers who have bought beauty/personal care items online, by gender, NI and RoI, 2021
                                                                                      • Figure 38: Consumer beauty/lifestyle attitudes – select items, by gender, UK and Ireland, 2021
                                                                                  • Consumer Delivery Preferences

                                                                                      • Most consumers prefer home delivery
                                                                                        • Figure 39: Consumer delivery preferences for online purchases, NI and RoI, 2021
                                                                                      • The older the consumer the more likely they are to use home delivery
                                                                                        • Figure 40: Consumers who have had online purchases delivered to home, by generation, NI and RoI, 2021
                                                                                        • Figure 41: Agreement with the statement “I am trying to limit the time I spend in-store”, by generational groups, IoI, 2022
                                                                                      • Home delivery more popular in small towns and rural locations
                                                                                        • Figure 42: Consumers who have had online purchases delivered to home, by area, NI and RoI, 2021
                                                                                      • Workers are more likely to collect in-store
                                                                                        • Figure 43: Consumers who have collected their online purchases in-store from the retailer they bought from, by working status and location, NI and RoI, 2021
                                                                                      • Click-and-collect more popular with NI parents
                                                                                        • Figure 44: Consumers who have collected their online purchases in-store from the retailer they bought from, by lifestage, NI and RoI, 2021
                                                                                    • COVID-19 Impact on Online Shopping

                                                                                        • Consumer confidence grows online
                                                                                          • Figure 45: Agreement with statements relating to online retailing, NI and RoI, 2021
                                                                                          • Figure 46: Disagreement with the statement “I would do all of my shopping online if I could”, by age group, RoI and NI, 2O21
                                                                                        • Irish consumers are seeking local retailers
                                                                                          • Figure 47: Agreement/disagreement with the statement “It’s difficult to find NI/RoI-based online retailers”, RoI and NI, 2O21
                                                                                          • Figure 48: Agreement/disagreement with the statement “Since the COVID-19 outbreak I have tried to buy more NI/RoI sourced products”, RoI and NI, 2O21
                                                                                      • Attitudes Towards Online and Mobile Retailing

                                                                                          • Cheaper/free delivery appeals to Irish consumers
                                                                                            • Figure 49: Agreement with statements related to online and mobile retailing, NI and RoI, 2021
                                                                                            • Figure 50: Consumers who agree that cheaper/free delivery chargers will make them willing to wait longer for deliveries, by age groups, NI and RoI, 2021
                                                                                          • Data breaches impact consumer loyalty
                                                                                            • Figure 51: Consumers who agree they would be less inclined to shop with a company that has experienced a data breach, by age groups, NI and RoI, 2021
                                                                                          • Environmental concerns aren’t a top priority
                                                                                            • Figure 52: Consumers who agree/disagree that they are concerned with the environmental impact of online shopping, NI and RoI, 2021
                                                                                            • Figure 53: Agreement with statements relating to supermarkets, NI and RoI, 2021
                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                          • Data sources
                                                                                            • COVID-19 Tracker wave information
                                                                                              • Abbreviations

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