Faced with higher costs of living, consumers are seeking out better value for money, which is seeing more turn towards own-label groceries, as well as discounters.
Sam Fryers, Research Analyst – Ireland
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Executive Summary
- Opportunities for the supermarket retailing sector
- Market dynamics and outlook
- Graph 1: supermarket value as a % of total grocery, IoI, 2018 and 2023
- Graph 2: estimated forecasted growth for grocery sales via supermarkets, NI and RoI, 2018-28
- Graph 3: consumer price index for all food and non-alcoholic drinks, 2022-23
- Graph 4: how consumers rate their financial situation, NI and RoI, 2022-23
- What consumers want and why
- Graph 5: retailers used for main grocery shop by year, NI and RoI, 2023
- Graph 6: discounters used for main grocery shop by age, NI and RoI, 2023
- Innovation and marketing
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Market Dynamics
- Market size
- Graph 7: estimated total grocery retail sales, IoI, NI and RoI, 2018-23
- Graph 8: supermarket value as a % of total grocery, IoI, NI and RoI, 2018-23
- Market forecast
- Graph 9: estimated forecasted growth for grocery sales via supermarkets, NI and RoI, 2018-28
- Market drivers
- Graph 10: consumer price index for all food and non-alcoholic drinks, 2019-23
- Graph 11: how consumers rate their financial situation, NI and RoI, 2022-23
- Graph 12: how consumers rate their financial situation compared to 12 months ago, NI and RoI, 2023
- Graph 13: areas where consumers have been affected by higher prices in the last two months, IoI, 2022-23
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What Consumers Want and Why
- Responsibility for grocery shopping
- Graph 14: responsibility for grocery shopping, NI and RoI, 2023
- Locations for grocery shopping
- Graph 15: retailer used for main grocery shop, NI and RoI, 2023
- Graph 16: consumers who shop at Lidl or Aldi for their main grocery shop, NI and RoI, 2023
- How much consumers are spending
- Online grocery shopping habits
- Graph 17: how frequently consumers shop for groceries online, NI and RoI, 2023
- Graph 18: how do consumers typically receive the groceries they shop for online, NI and RoI, 2023
- Online grocery retailing behaviour
- Graph 19: agreement with statements related to online grocery shopping, NI and RoI, 2023
- Attitudes towards supermarkets and brands
- Graph 20: consumers that agree to statements relating to grocery shopping, NI and RoI, 2023
- Graph 21: consumers who agree with the following statements, 2022 and 2023
- Graph 22: consumers who have actively tried to reduce food waste in the past 12 months, NI and RoI, 2023
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Competitive landscape
- Companies and brands
- Launch activity and innovation
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Appendix
- Supplementary data
- Report scope and definitions
- Methodology
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