2021
0
Ireland The Working Life Market Report 2021
2020-10-17T04:03:52+01:00
OX988136
1495
126117
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Report
en_GB
“COVID-19 has seen half of Irish workers note disruption to their work-life balance, as more are forced to work at home – however overall Irish consumers report being happy with…

Ireland The Working Life Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Ireland The Working Life market, including the behaviours, preferences, working life balance and habits of the consumer.

COVID-19 has had a strong impact on the work-life balance of many Irish consumers, including changing where they work, their commutes, lunchtime habits and the impact it has had on their home lives. With unemployment increasing due to the lockdown, it will see Irish workers preparing for the worst, saving more, working harder and in some cases seeking more education and training to make themselves more employable.

The unemployment rate was estimated at 14.7% in September 2020, having fallen from a high of 28.2% in April 2020. The economic uncertainty around the pandemic has also made people more cautious about physical retail spaces and spending money. 46% of Irish consumers have cut back on non-essential spending, potentially causing retail and hospitality sectors to hit their 2020 and 2021 targets.

64% of Irish consumers are still worried about COVID exposure as of October 2020, with 78% feeling it important to use masks within the workplace. These habits, along with an increase in homeworking, could continue into the longer term.

Read on to discover more details or take a look at all of our Ireland market research.

Quickly understand

  • The impact of COVID-19 on Irish workers’ daily lives.
  • How the trend towards remote working has been accepted for Irish workers and what that might mean moving forward.
  • How commute times influence work-life balance, and the impact COVID-19 has had on travelling to work.
  • How Irish workers view their working life balance.
  • What activities do Irish workers struggle to complete during work days?

Covered in this report

Brands: The Ritual of Jing, Re:Nourish.

Expert analysis from a specialist in the field

Written by Brian O’Connor, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
COVID-19 has seen half of Irish workers note disruption to their work-life balance, as more are forced to work at home – however overall Irish consumers report being happy with their work-life balance, while reports indicate general satisfaction with remote working, pointing to this being a more regular fixture in a post-COVID-19 world.

Brian O’Connor
Senior Consumer Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • COVID-19: Market context
    • Issues covered in this Report
  2. Executive Summary

    • The Impact of COVID-19 on working life
      • Figure 1: Expected Impact of COVID-19 on employment and work-life, short, medium and long term, 23 September 2020
    • The market
    • Unemployment runs rampant in 2020
      • Figure 2: COVID-19 Adjusted Unemployment rate (%), RoI, Jan-16 to Sept-20
    • High expectation of COVID-19 driving unemployment further, but this could see more training/education
      • Figure 3: The impact consumers feel COVID-19 will have on selected factors, IoI, May-June 2020
    • Virus fear increased during September and October 2020
    • Average earnings increase during 2016-20, but NI workers face higher costs of living
    • The consumer
    • Half of workers at home in August 2020
      • Figure 4: Where consumers worked before and during COVID-19, Ni and RoI, August 2020
    • Shorter commutes during COVID-19, but bad news for mobile networks and snacking brands
      • Figure 5: Length of time consumers spend travelling to work before and during COVID-19, Ni and RoI, August 2020
    • Irish workers opt for short lunches
      • Figure 6: How long consumers take for their work lunchbreak, NI and RoI, August 2020
    • Most report healthy work-life balance, but COVID-19 disturbed this
      • Figure 7: Agreement with statements relating to work-life behaviours, NI and RoI, August 2020
    • Health and fitness take a backseat to work life
      • Figure 8: Activities consumers struggle to find time for during a work day, NI and RoI, August 2020
    • What we think
  3. The Market – Key Takeaways

    • Unemployment sees dramatic increase due to COVID-19
    • COVID-19 generating fear, but also education aspirations
    • Concern over virus exposure increases 11 percentage points from September to October
    • RoI average earnings increase at higher rate to those in NI
  4. Market Drivers

    • Short-, medium- and long-term impact of COVID-19 on employment
      • Figure 9: Expected Impact of COVID-19 on employment and work-life, short, medium and long term, 23 September 2020
    • 2020 sees RoI unemployment rates increase
      • Figure 10: Seasonally adjusted monthly unemployment, workers aged 15-74, RoI, Jan-16 to Sept-20
      • Figure 11: COVID-19 Adjusted Unemployment rate (%), RoI, Jan-16 to Sept-20
      • Figure 12: Agreement with statements relating to COVID-19 and employment, NI and RoI, May 2020
    • NI unemployment rates double
      • Figure 13: Unemployment claimant count (%), NI, Jan-16 to July-20
    • Irish consumers fear for their job security, but may turn to education
      • Figure 14: The impact consumers feel COVID-19 will have on selected factors, IoI, May-June 2020
    • Fear regarding COVID-19 remains high
      • Figure 15: How worried consumers are about the risk of being exposed to COVID-19, IoI, March-September 2020
    • Consumers likely to want to wear masks at work, and travelling to work
      • Figure 16: selected situations where consumers feel it is important to wear face masks/ coverings, IoI, August-October 2020
    • RoI average earnings increase between 2016 and 2020
      • Figure 17: Average weekly earnings (€), RoI, Q1 2016 to Q2 2020
      • Figure 18: Consumer Price Index, all items, RoI, 2016-20
    • NI weekly earnings grow at slower pace
      • Figure 19: Average weekly earnings (£), NI, 2016-19
      • Figure 20: Consumer Price Index, all items, UK, 2016-20
  5. The Consumer – Key Takeaways

    • Half of workers at home in August 2020
    • Shorter commutes during COVID-19, but bad news for mobile networks and snacking brands
    • Average Irish worker spends less than 30 mins eating lunch
    • Most report healthy work-life balance, but COVID-19 disturbed this
    • Workers struggle to exercise during work days
  6. Where Consumers Work

    • COVID-19 causes massive shift in working location
      • Figure 21: Where consumers worked before and during COVID-19, Ni and RoI, August 2020
    • Workers slow to return to pre-COVID-19 working habits
      • Figure 22: Consumers who work at home during the COVID-19 outbreak, by gender and generational group, Ni and RoI, August 2020
    • Could the shift to home working be long term?
      • Figure 23: Frequency of buying lunch to eat out of the home in the last three months, NI and RoI, January 2018
  7. Commuting To Work

    • Commute times shrinking in the face of COVID-19
      • Figure 24: Length of time consumers spend travelling to work before and during COVID-19, Ni and RoI, August 2020
    • Women more likely to have shorter commutes
      • Figure 25: Consumers who spend an hour or less commuting before and during COVID-19, by gender, Ni and RoI, August 2020
    • Transumer trend subdued
      • Figure 26: Time spent on WiFi when using mobile devices, Ireland and UK, 2 March to 24 May 2020
    • On-the-go snacking could also be disrupted
      • Figure 27: Situations where consumers feel it is important to wear a face mask, Ni and RoI, September 2020
  8. Time Spent on Lunch When Working

    • Typical worker spends 15-30 mins eating lunch
      • Figure 28: How long consumers take for their work lunchbreak, NI and RoI, August 2020
      • Figure 29: Agreement with statements relating to lunchtime, NI and RoI, January 2018
    • Men and younger consumers more likely to have shortest lunch breaks
      • Figure 30: Length of time consumers typically spend on lunchbreak, by gender and age group, NI and RoI, August 2020
    • Serving those who can’t step away
    • COVID-19 likely to drive more lunches in office/home
      • Figure 31: Agreement with selected statements related to the dining out experience, NI and RoI, April 2020
  9. Work-Life Balance Behaviours

    • Majority of workers have a healthy work-life balance
      • Figure 32: Agreement with statements relating to work-life behaviours, NI and RoI, August 2020
    • 45+ most likely to report good balance in RoI, 25-34 in NI
      • Figure 33: Agreement with the statement ‘I have a healthy work-life balance’, by age group, NI and RoI, August 2020
    • Balance disturbed by COVID-19
      • Figure 34: Agreement with the statement ‘The COVID-19/coronavirus outbreak has disrupted my work/life balance, NI and RoI, August 2020
      • Figure 35: Agreement with the statement ‘The COVID-19/coronavirus outbreak has disrupted my work/life balance, by age of children in household, NI and RoI, August 2020
    • Seven in 10 to seek more permanent flexibility in working
      • Figure 36: Agreement with the statement ‘I expect to continue working at home more frequently in the future’ by gender, NI and RoI, August 2020
    • Younger consumers more likely to be moody after a bad day at work
      • Figure 37: Agreement with the statement ‘I am in a bad mood all day if things go badly at work’, by age group, NI and RoI, August 2020
  10. The Time-Poor Workforce

    • Nearly half struggle to exercise
      • Figure 38: Activities consumers struggle to find time for during a work day, NI and RoI, August 2020
    • Exercise an issue that needs addressing
      • Figure 39: Consumers who struggle to find time to exercise during a work day, by socio-economic group, NI and RoI, August 2020
      • Figure 40: Amount of effort consumers put into staying healthy, NI and RoI, June 2018
    • Sleepless nights abound for many
      • Figure 41: Consumers who struggle to find time to sleep during a work day, by gender, NI and RoI, August 2020
      • Figure 42: Agreement with selected statements relating to work-life balance, NI and RoI, August 2020
  11. Appendix – Data Sources, Abbreviations and Supporting Information

    • Data sources
    • Generational cohort definitions
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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