2020
0
Ireland Water and Juice Drinks Market Report 2020
2020-10-06T15:34:10+01:00
OX988132
1495
125576
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Report
en_GB
“Even before the impact of COVID-19, consumer concern regarding plastic bottles had taken its toll on sales of water with consumers shown to be embracing reusable bottles, while in the…

Ireland Water and Juice Drinks Market Report 2020

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Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Water and Juice Drinks – Ireland market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

COVID-19 is presenting challenging times in 2020 for water and juice drinks, with out-of-home use of
both drink types declining dramatically, while the scope for on-trade sales was somewhat nullified by
the impact of the lockdown. The market has also seen continued challenges from changing attitudes
towards plastic packaging, with Irish consumers shown to be limiting their use of water in particular to
reduce their environmental impact. Moving forward, water and juice brands will need to do more to
justify their cost to consumers as an economic downturn looms.

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Expert analysis from a specialist in the field

Written by Brian O’Connor, a leading analyst in the Consumer sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Even before the impact of COVID-19, consumer concern regarding plastic bottles had taken its toll on sales of water with consumers shown to be embracing reusable bottles, while in the juice sector concerns over sugar content had subdued sales somewhat. With COVID-19 impacting sales of drinks, particularly via the on-trade, the water and juice markets will respond by embracing the wellbeing trend more fully, potentially moving towards immunity boosting benefits to sustain consumer usage
Brian O’Connor
Senior Consumer Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Products covered in this Report
          • Bottled water
            • Fruit juices, fruit drinks and smoothies
            • Executive Summary

                • The market
                  • Figure 1: Estimated value sales for bottled water and juice drinks, IoI, by on-trade and off-trade, 2015-20
                • Impact of COVID-19 on water and juice drinks
                  • Figure 2: Expected impact of COVID-19 on water and juice drinks short, medium and long term, 7 September 2020
                  • Figure 3: Indexed estimated total value of water and juice drinks, by on-trade and off-trade, IoI, 2015-25
                • Market factors
                  • Sugar a key long-term issue
                    • Aging population will present new challenges
                      • Plastic bottles a key concern of Irish consumers
                        • Companies and innovations
                          • The Consumer
                            • RoI consumers are stronger still bottled water users
                              • Figure 4: Types of water and juice drinks that consumers have drunk in the last three months, NI and RoI, August 2020
                            • 100% fruit or vegetable drinks consumed by three quarters
                              • Figure 5: Types of juice drinks that consumers have drunk in the last month, NI and RoI, August 2020
                            • Plastic pollution a hot topic for water bottles
                              • Figure 6: Agreement with statements relating to bottled water, NI and RoI, August 2020
                            • Sugar concerns a threat to juice consumption
                              • Figure 7: Agreement with statements relating to juice drinks, NI and RoI, August 2020
                            • Provenance likely to become more important post COVID-19
                              • Figure 8: Agreement with statements relating to bottled water, NI and RoI, August 2020
                            • Consumers receptive to alternative packaging for juice
                              • Figure 9: Agreement with statements relating to juice drinks, NI and RoI, August 2020
                          • The Market – What You Need to Know

                            • Water and juice sales fall dramatically in light of COVID-19
                              • COVID-19 causes major disruption to out of home drinks usage
                                • Sugar a key long-term issue
                                  • Aging population will present new challenges
                                    • Plastic bottles a key concern of Irish consumers
                                    • Impact of COVID-19 on Water and Juice Drinks

                                      • Short-, medium- and long-term impact on the industry
                                        • Figure 10: Expected impact of COVID-19 on water and juice drinks short, medium and long term, 7 September 2020
                                      • Opportunities and threats
                                        • Lower consumer sentiment will put pressure on water and juice sales
                                          • Figure 11: Agreement with the statement ‘I am cutting back on non-essential spending’, NI and RoI, May-September 2020
                                          • Figure 12: How consumers feel COVID-19 will impact selected economic factors for NI/RoI, April-July 2020
                                          • Figure 13: Consumers’ preferences for branded vs own-label soft drinks, NI and RoI, September 2019
                                        • Virus will throw attention on immune boosting drinks
                                          • Figure 14: Reasons why consumers take vitamins and supplements, NI and RoI, September 2019
                                        • Plastic pollution concerns could be increased due to COVID-19
                                          • Figure 15: If the environment has become a lower or higher priority since the beginning of COVID-19, IoI, May 2020
                                        • Local sourcing set to become a greater driver
                                          • Impact on the water and juice drinks market
                                            • Figure 16: Indexed estimated total value of water and juice drinks, by on-trade and off-trade, IoI, 2015-25
                                          • How the crisis will affect key consumer segments
                                            • Concern at exposure increasing again in September 2020
                                              • Figure 17: How worried consumers are about the risk of being exposed to COVID-19, IoI, March-September 2020
                                              • Figure 18: How worried consumers are about the risk of being exposed to COVID-19, by age group, IoI, July (w12) 2020
                                            • Fewer claim to be spending more on soft drinks
                                              • Figure 19: How spending on non-alcoholic drinks is expected to change in the next month, IoI, May-September 2020
                                            • How a COVID-19 recession will reshape the water and soft drinks category
                                              • Figure 20: Estimated value of selected non-carbonated drinks segments, IoI, 2009-13
                                            • Marketing mix
                                              • COVID-19: NI & RoI context
                                              • Market Size and Segmentation

                                                  • COVID-19 lockdown interrupts important on-the-go/out of home sales
                                                    • Figure 21: Estimated value sales for bottled water and juice drinks, IoI, NI and RoI, 2015-25
                                                  • Bottled water and juice on-trade leaking revenue
                                                    • Figure 22: Estimated value sales for bottled water via the on-trade, IoI, NI and RoI, 2015-25
                                                    • Figure 23: Estimated value sales for juice drinks via the on-trade, IoI, NI and RoI, 2015-25
                                                  • Off-trade sales hit too, but not to the same degree
                                                    • Figure 24: Estimated value sales for bottled water via the off-trade, IoI, NI and RoI, 2015-25
                                                    • Figure 25: Estimated value sales for juice drinks via the off-trade, IoI, NI and RoI, 2015-25
                                                • Market Drivers

                                                  • Irish consumers increasingly avoiding sugar in food and drink
                                                    • Figure 26: Ingredients in food and drink products consumers are concerned about, NI and RoI, November 2019
                                                    • Figure 27: Agreement with the statement ‘Concerns over sugar make me limit the amount of fruit juice, juice drinks or smoothies I drink’, NI and RoI, August 2020
                                                  • Could the sugar trend work to the advantage of water?
                                                    • Figure 28: New drinks products launched claiming to be low/reduced sugar or sugar free, UK and Ireland, 2015-20*
                                                    • Figure 29: Types of carbonated drinks that consumers have drunk in the last month, NI and RoI, September 2018
                                                  • Decrease in younger age groups could spell trouble for the future of bottled water and juice usage
                                                    • Figure 30: Consumers who have drunk still bottled water in the last three months, by age groups, NI and RoI, August 2020
                                                    • Figure 36: Actual and projected population (%), NI and RoI, by age, 2017 and 2041/6
                                                  • Consumer sentiment on plastic a key threat to water and juice drinks
                                                    • Figure 31: Consumers who feel the statement ‘I try to act in a way that is not harmful to the environment’ describes them very well, by selected countries, December 2019
                                                    • Figure 32: Environmental and ethical issues most important to consumers, NI and RoI, November 2018
                                                • Companies and Brands – What You Need to Know

                                                  • Get More Vits capitalises on current health trends
                                                    • Companies improve packaging to become recyclable
                                                      • Water and juice companies helping the community during COVID-19
                                                      • Who’s Innovating?

                                                        • Launches within water/juice drinks
                                                          • Figure 33: New product launches within the UK and Ireland fruit/flavoured still drinks, juice, flavoured water, and water market, 2016-2020*
                                                        • New flavours in the water market
                                                          • Figure 34: Top ten flavours for new product launches within the UK and Ireland fruit/flavoured still drinks, juice, flavoured water, and water market, 2016-20*
                                                        • What’s trending in packaging?
                                                          • Figure 34: Top five claims for product launches within the UK and Ireland fruit/flavoured still drinks, juice, flavoured water, and water market, 2016-2020*
                                                        • Claims within water and juice
                                                          • Figure 35: Top ten claims for product launches within the UK and Ireland fruit/flavoured still drinks, juice, flavoured water, and water market, 2016-2020*
                                                        • Additional benefits to water?
                                                        • Company Profiles

                                                            • AG Barr
                                                              • Key facts
                                                                • Product portfolio
                                                                  • Figure 36: AG Barr full product portfolio including still, water/water based, and fruit-juice based drinks, 2020
                                                                • Recent developments
                                                                  • Britvic Ireland
                                                                    • Key facts
                                                                      • Product portfolio
                                                                        • Figure 37: Britvic Ireland full product portfolio including still, water/water based, and fruit-juice based drinks/cordial, 2020
                                                                      • Brand NPD
                                                                        • Recent developments
                                                                          • Coco-Cola
                                                                            • Key facts
                                                                              • Product portfolio
                                                                                • Figure 38: Coca-Cola full product portfolio including still, water/water based, and fruit-juice based drinks, 2020
                                                                              • Brand NPD
                                                                                • Recent developments
                                                                                  • Danone
                                                                                    • Key facts
                                                                                      • Product portfolio
                                                                                        • Brand NDP
                                                                                          • Recent developments
                                                                                            • Del Monte
                                                                                              • Key facts
                                                                                                • Product portfolio
                                                                                                  • Lucozade Ribena Suntory
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Figure 39: LSR full product portfolio including still and fruit-juice based drinks, 2020
                                                                                                      • Brand NPD
                                                                                                        • Recent developments
                                                                                                          • PepsiCo
                                                                                                            • Key facts
                                                                                                              • Product portfolio
                                                                                                                • Figure 40: PepsiCo full product portfolio including still and fruit-juice based drinks, 2020
                                                                                                              • Brand NPD
                                                                                                                • Recent developments
                                                                                                                  • Princess Group Ltd.
                                                                                                                    • Key facts
                                                                                                                      • Product portfolio
                                                                                                                        • Figure 41: Princess Group, product portfolio including water, fruit juice (pure and blended) and cordials, 2020.
                                                                                                                      • Recent developments
                                                                                                                        • SHS Group
                                                                                                                          • Key facts
                                                                                                                            • Product portfolio
                                                                                                                              • Figure 42: SHS Group product portfolio including water and cordial, 2020
                                                                                                                            • Recent developments
                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                              • Strong usage of bottled still water
                                                                                                                                • 100% fruit or vegetable drinks consumed by three quarters
                                                                                                                                  • Plastic pollution a hot topic for water bottles
                                                                                                                                    • Sugar concerns a threat to juice consumption
                                                                                                                                      • Provenance likely to become more important post COVID-19
                                                                                                                                        • Consumers receptive to alternative packaging for juice
                                                                                                                                        • Usage of Bottled Water

                                                                                                                                            • Still water remains top water type
                                                                                                                                              • Figure 43: Types of water and juice drinks that consumers have drunk in the last three months, NI and RoI, August 2020
                                                                                                                                            • A third of RoI consumers drink still bottled water at least once per day
                                                                                                                                              • Figure 44: Frequency at which consumers drink still unflavoured bottled water, NI and RoI, August 2020
                                                                                                                                              • Figure 45: Consumers who drink still unflavoured bottled water at least once per day, by age, NI and RoI, August 2020
                                                                                                                                            • NI’s sweet tooth boosts flavoured waters
                                                                                                                                              • Figure 46: Frequency at which consumers drink still and sparkling flavoured bottled water, NI and RoI, August 2020
                                                                                                                                            • Coconut water has strong male appeal
                                                                                                                                              • Figure 47: Consumers who have drunk coconut water in the last three months, by gender and socio-economic groups, NI and RoI, August 2020
                                                                                                                                          • Usage of Juice Drinks

                                                                                                                                              • Three quarters use 100% fruit or vegetable drinks
                                                                                                                                                • Figure 48: Types of juice drinks that consumers have drunk in the last month, NI and RoI, August 2020
                                                                                                                                                • Figure 49: Frequency at which consumers drink juice and smoothie drinks, NI and RoI, August 2020
                                                                                                                                              • 100% juices find favour among younger consumers
                                                                                                                                                • Figure 50: Consumers who have 100% fruit juice in the last three months, by age groups, NI and RoI, August 2020
                                                                                                                                              • Smoothies see greater use among full-time workers
                                                                                                                                                • Figure 51: Consumers who have smoothies in the last three months, by gender and work status, NI and RoI, August 2020
                                                                                                                                            • Bottled Water Behaviours

                                                                                                                                                • Three quarters of Irish consumers concerned with plastic bottle pollution
                                                                                                                                                  • Figure 52: Agreement with statements relating to bottled water, NI and RoI, August 2020
                                                                                                                                                • 55+ show most concern about plastic pollution from drinking bottles
                                                                                                                                                  • Figure 53: Agreement with the statement ‘Pollution from plastic bottles is a concern of mine’, by age group, NI and RoI, August 2020
                                                                                                                                                • Water to benefit from reduced sugar trend
                                                                                                                                                  • Figure 54: Agreement with the statement ‘I’ve replaced some of my consumption of sugary drinks with bottled water in the last 12 months’, by age group, NI and RoI, August 2020
                                                                                                                                              • Juice Drink Behaviours

                                                                                                                                                  • Environmental concerns affect juice drinks too
                                                                                                                                                    • Figure 55: Agreement with statements relating to juice drinks, NI and RoI, August 2020
                                                                                                                                                  • Sugar reduction more likely to affect affluent consumers
                                                                                                                                                    • Figure 56: Agreement with the statement ‘Concerns over sugar make me limit the amount of fruit juice, juice drinks or smoothies I drink’, by socio-economic group, NI and RoI, August 2020
                                                                                                                                                • Attitudes Towards Bottled Water

                                                                                                                                                    • Sourcing important to six in ten when buying bottled water
                                                                                                                                                      • Figure 57: Agreement with statements relating to bottled water, NI and RoI, August 2020
                                                                                                                                                    • Source of water most important to urban dwellers
                                                                                                                                                      • Figure 58: Agreement with the statement ‘It’s important to check the source of bottled water’, by area, NI and RoI, August 2020
                                                                                                                                                      • Figure 59: Factors that are important to consumers when shopping for food and drink in specialist/artisan food stores, NI and RoI, September 2018
                                                                                                                                                    • Microplastics a concern for younger water drinkers
                                                                                                                                                      • Figure 60: Agreement with the statement ‘Bottled water with microplastics filtered out would be worth paying more for, by age group, NI and RoI, August 2020
                                                                                                                                                  • Attitudes Towards Juice Drinks

                                                                                                                                                      • Irish consumers view cartons as better for the environment
                                                                                                                                                        • Figure 61: Agreement with statements relating to juice drinks, NI and RoI, August 2020
                                                                                                                                                      • Cartons could be utilised for water and juice
                                                                                                                                                        • Figure 62: Agreement with the statement ‘It’s more appealing to act in a more environmentally friendly way when you can see the results of your actions’, NI and RoI, November 2018
                                                                                                                                                      • Men least concerned with naturally occurring sugar
                                                                                                                                                        • Figure 63: Agreement with the statement ‘Naturally occurring sugar in fruit juices, juice drinks or smoothies is not a concern’, by gender, NI and RoI, August 2020
                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                      • Consumer research
                                                                                                                                                        • Data sources
                                                                                                                                                          • Market size rationale
                                                                                                                                                            • Abbreviations

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