The renewed popularity of in-store shopping for beauty and personal care goods gives multichannel specialists an opportunity to exploit their traditional strengths.
Michael Oliver, Senior Retail Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for Beauty and Personal Care Retailers
- Market dynamics and outlook
- Graph 1: sales of beauty and personal care specialists*, 2018-25
- Graph 2: key economic indicators, 2023-25
- Graph 3: trends in spending on beauty products and toiletries*, 2019-23
- What consumers want and why
- Graph 4: beauty and personal care items bought in the last 12 months, 2018, 2020 and 2023
- Graph 5: channels used to buy beauty and personal care products in the last 12 months, 2021 and 2023
- Graph 6: retailers shopped at for beauty and personal care products in the last 12 months, 2021 and 2023
- Graph 7: factors encouraging in-store shopping for beauty and personal care products instead of online, 2023
- Graph 8: attitudes towards beauty and personal care product shopping, 2023
- Retailer activity
- Graph 9: leading specialist beauty and personal care retailers by sales (excl. VAT) , 2022
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Market Dynamics
- Consumer spending
- Graph 10: consumer spending (incl. VAT) on personal care goods and services, 2018-23
- BPC specialist retailers' sales
- Graph 11: sales of beauty and personal care specialists*, 2018-23
- Market forecast
- Graph 12: forecast sales of beauty and personal care retailers (excl. VAT), 2023-25
- Channels to market
- Graph 13: types of retailer beauty/personal care products bought from in last 12 months, 2023
- Macro-economic factors
- Graph 14: key economic indicators, 2023-25
- Graph 15: consumers' opinions on the cost of living crisis, 2024
- Graph 16: issues that have affected consumers over the last two months, 2024
- Graph 17: annual inflation* trends in the personal care sector, 2018-23
- Graph 18: monthly inflation* trends in the personal care category, 2022-24
- Graph 19: trends in current financial situation, 2023-24
- Graph 20: consumer sentiment about financial situation over the next year or so, 2023-24
- Graph 21: trends in consumer confidence*, 2023-24
- Graph 22: trends in personal technology ownership*, 2022-23
- Graph 23: activities done on digital devices in the past three months*, 2023
- Graph 24: trends in spending on beauty products and toiletries*, 2019-23
- Graph 25: beauty and grooming behaviours in last three months, 2023
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What Consumers Want and Why
- What they buy
- Graph 26: beauty and personal care items bought in the last 12 months, 2018, 2020 and 2023
- Graph 27: beauty and personal care products bought in the last 12 months, by gender, 2023
- Graph 28: beauty and personal care items bought in the last 12 months, by gender and age, 2023
- Graph 29: purchasing of personal care products in the last 12 months, by financial situation, 2023
- How they shop
- Graph 30: channels used to buy beauty and personal care products in the last 12 months, 2021 and 2023
- Graph 31: combinations of channels used to buy beauty and personal care products, 2021 and 2023
- Graph 32: channels used to buy beauty and personal care products in the last 12 months, by gender, 2023
- Graph 33: channels used to buy beauty and personal care products in the last 12 months, by age and gender, 2023
- Where they shop
- Graph 34: retailers shopped at for beauty and personal care products in the last 12 months, 2021 and 2023
- Graph 35: retailer shopped at for beauty and personal care products in last 12 months, by gender, 2023
- Graph 36: retailer shopped at for beauty and personal care products in last 12 months, by gender and age, 2023
- What encourages people to shop in-store
- Graph 37: factors encouraging in-store shopping for beauty and personal care products instead of online, 2023
- Graph 38: factors encouraging in-store shopping for beauty and personal care products instead of online, by gender and age, 2023
- Attitudes to shopping for beauty and personal care
- Graph 39: attitudes towards beauty and personal care product shopping, 2023
- Graph 40: agreement with statement "Brands should be more transparent about the environmental impact of their products", by gender and age, 2023
- Graph 41: agreement with statement "Using product dupes (ie cheaper alternatives) is a good way to save money", by gender and generation group, 2023
- Graph 42: agreement with statement "Receiving personalised product recommendations is appealing", by gender and age, 2023
- Graph 43: agreement with statement "Social media platforms (eg Instagram, TikTok) are the best way to search for product inspiration", by generation group, 2023
- Graph 44: agreement with statement "Buying directly from social media platforms is a good way to keep up with trends", by generation group, 2023
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Retailer Activity
- Key metrics and market share
- Graph 45: leading specialist beauty and personal care retailers by sales (excl. VAT) , 2022
- Online
- Launch activity and innovation
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Appendix
- Supplementary data – market dynamics
- Abbreviations
- Report scope and definitions
- Methodology
- Sources
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