“The online grocery retailing market in Italy has continued to defy expectations, with the proportion of consumers who say they do all or most of their grocery shopping online having grown between the pandemic-boosted year of 2020 and 2023.
“The online grocery retailing market in Italy has continued to defy expectations, with the proportion of consumers who say they do all or most of their grocery shopping online having grown between the pandemic-boosted year of 2020 and 2023. Additionally, those most frequent online grocery shoppers say they are shopping more frequently for groceries online than in the previous year. While the cost-of-living crisis has impacted shopper behaviour in terms of the products and brands they buy, for many the advantages of shopping online are so great that it is something they are not prepared to give up. Ultimately, shopping online is about much more than price, with time savings and the convenience of home delivery being strong drivers of its appeal. Our research shows strong latent demand in terms of those who don’t currently use online grocery shopping services but would like to and, as Italy gradually emerges from the cost-of-living crisis, there is an opportunity for retailers to continue to grow their businesses not just through the addition of new customers but also by introducing ancillary paid-for services.”
– Michael Oliver, Senior Retail Analyst
Key issues covered in this Report
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