Italy Sports Goods Retailing Market Report 2024
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While the easing of the cost of living crisis offers opportunities for growth, sports goods retailers will face strong competition from non-specialist retailers.
Michael Oliver, Senior Retail Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for sports goods retailers
- Market dynamics and outlook
- Graph 1: [no title]
- Graph 2: key economic indicators, 2023-25
- Graph 3: trends in sports participation, 2018-22
- What consumers want and why
- Graph 4: sports goods bought in the last 12 months, 2022-23
- Graph 5: channels used to buy sports goods in the last 12 months, 2022-23
- Graph 6: where sports goods are bought, 2022-23
- Graph 7: interest in innovations in sports goods retailing, 2023
- Retailer activity
- Graph 8: [no title]
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Market Dynamics
- Sports goods market size (consumer spending)
- Graph 9: consumer spending on sports goods as a percentage of all consumer spending, 2018-23
- Specialist sports retailers' sales
- Graph 10: sales of specialist sports goods retailers (excluding VAT), 2018-23
- Specialist sports retailers' sales – forecast
- Graph 11: specialist sports goods retailers' forecast sales (excluding VAT), 2023-25
- Channels to market
- Graph 12: purchasing of sports goods* by channel and retailer type, 2022-23
- Macro-economic factors
- Graph 13: key economic indicators, 2023-25
- Graph 14: consumer price inflation*, 2018-23
- Graph 15: monthly inflation* for all items versus equipment for sport, camping and open-air recreation, 2022-23
- Graph 16: issues that affected consumers over the last two months, 2023
- Graph 17: trends in current financial situation, 2023
- Graph 18: consumer sentiment about financial situation over the next year or so, 2023
- Graph 19: trends in consumer confidence*, 2023
- Graph 20: trends in personal technology* ownership, 2022-23
- Graph 21: activities done on digital devices* in the past three months, 2023
- Graph 22: trends in activities done on tablets, laptops and desktops* by purpose, 2022-23
- Graph 23: trends in activities done on smartphones* by purpose, 2022-23
- Graph 24: trends in sports participation, 2018-22
- Graph 25: trends in sports participation among men, 2018-22
- Graph 26: trends in sports participation among women, 2018-22
- Graph 27: sports participation by age, 2022
- Graph 28: sports participation by region, 2022
- Graph 29: participation in outdoor activities (eg hiking, camping)*, 2022-23
- Graph 30: participation in going to the gym/leisure centre, 2022-23
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What Consumers Want and Why
- Sports goods purchased
- Graph 31: sports goods bought in the last 12 months, 2022-23
- Graph 32: sports goods bought by gender and age group, 2023
- Channels used to buy sports goods
- Graph 33: channels used to buy sports goods in the last 12 months, 2023
- Graph 34: channels used to buy sports goods in the last 12 months, by gender and age group, 2023
- Graph 35: sports goods bought in the last 12 months, by channels used to purchase sports goods in the last 12 months, 2023
- Where sports goods are bought
- Graph 36: where sports goods are bought, 2022-23
- Graph 37: specialis sports goods retailers shopped at in last 12 months, by gender and age group, 2023
- Interest in innovations in sports goods retailing
- Graph 38: interest in innovations in sports goods retailing, 2023
- Graph 39: interest in innovations in sports goods retailing, by gender, 2023
- Graph 40: interest in innovations by sports retailers, by retailer bought from, 2023
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Retailer Activity
- Key metrics and market share
- Graph 41: leading specialist sports goods retailers, market shares, 2022
- Online
- Launch activity and innovation
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Appendix
- Supplementary data – market dynamics
- Abbreviations
- Report scope and definitions
- Methodology
- Sources
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