The cost of living crisis has profoundly affected the supermarkets sector, although prospects for 2024 and beyond look more positive.
Michael Oliver, Senior Retail Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the supermarkets
- Market dynamics and outlook
- Graph 1: food retailers’ sales and share of all retail sales, 2018-27
- Graph 2: key economic indicators, 2023-25
- Graph 3: agreement with statements about the environment and sustainability, 2023
- What consumers want and why
- Graph 4: responsibility for grocery shopping, by gender, 2023
- Graph 5: types of grocery shopping done, 2020, 2021 and 2023
- Graph 6: grocery retailer spent the most at and other grocery retailers shopped at in a typical month, 2023
- Graph 7: changes in purchasing of branded and own-label products in last 12 months, 2023
- Graph 8: attitudes towards grocery shopping, 2023
- Retailer activity
- Graph 9: leading grocery retailers ranked by turnover, 2022
- Graph 10: leading grocery retailer value market shares, 2022
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Market Dynamics
- Consumer spending
- Graph 11: consumer spending on food and drink as % of all consumer spending (incl. VAT), 2018-23
- Graph 12: trends in consumer spending on food, at current and constant prices, 2018-22
- Market size
- Graph 13: food retailers’* sales (excl. VAT) and share of all retail sales, 2018-23
- Graph 14: indexed constant price sales trends for food retailers, 2015-23
- Graph 15: monthly sales of food at current and constant prices, 2022-23
- Graph 16: performance of all food retailers during last income squeeze, 2010-15
- Graph 17: indexed sales of grocers and food specialists at constant prices during the last income squeeze, 2010-15
- Market forecast
- Graph 18: food retailers’* forecast sales (excl. VAT) and share of all retail sales, 2023-27
- Channels to market
- Graph 19: estimated percentage distribution of consumer spending on food and drink by channel, 2018-22
- Macro-economic factors
- Graph 20: key economic indicators, 2023-25
- Graph 21: annual inflation* trends, 2018-23
- Graph 22: monthly inflation* trends, 2022-23
- Graph 23: issues that affected consumers over the last two months, 2023
- Graph 24: trends in current financial situation, 2023
- Graph 25: consumer sentiment about financial situation over the next year or so, 2023
- Graph 26: expectations of future changes to be made in response to rising prices, 2023
- Graph 27: trends in consumer confidence, 2023
- Graph 28: how consumers define ethical retailers, 2023
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What Consumers Want and Why
- Who shops for groceries
- Graph 29: responsibility for grocery shopping, 2023
- Graph 30: responsibility for grocery shopping, by gender, 2023
- Graph 31: responsibility for grocery shopping, by gender and age, 2023
- How grocery shopping is done
- Graph 32: types of grocery shopping done, 2020, 2021 and 2023
- Where they shop
- Graph 33: where people shop for groceries (net of main and other retailers shopped at), 2021-23
- Graph 34: grocery retailer spent the most at in a typical month, 2021-23
- Graph 35: grocery retailers that shoppers spend the most money with in a typical month, by age, 2023
- Graph 36: grocery retailers that shoppers spend the most money with in a typical month, by gender and age, 2023
- Graph 37: grocery retailers that shoppers spend the most money with in a typical month, by net monthly household income, 2023
- Graph 38: other grocers shopped at in a typical month, 2021-23
- Graph 39: other grocers shopped at in a typical month, by age, 2023
- Graph 40: other grocers shopped at in a typical month, by net monthly household income, 2023
- Graph 41: percentage breakdown of grocery retailers shoppers between main and other shoppers, 2023
- Trends in purchasing of branded vs own-label products
- Graph 42: changes in purchasing of branded and own-label products in last 12 months, 2023
- Graph 43: changes in purchasing of branded products in last 12 months, by net monthly household income, 2023
- Graph 44: changes in purchasing of value own-label products in last 12 months, by net monthly household income, 2023
- Attitudes towards grocery shopping
- Graph 45: attitudes towards grocery shopping, 2023
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Retailer Activity
- Key metrics and market share
- Graph 46: leading grocery retailers ranked by turnover, 2022
- Online grocery retailing in Italy
- Launch activity and innovation
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Appendix
- Supplementary data – market dynamics
- Abbreviations
- Report scope and definitions
- Methodology
- Sources
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