Fitness is increasingly recognised as an important part of total wellbeing. The resulting expansion in the number of people engaging in fitness (from here on: fitness population) has brought with it a diversifying demand and range of fitness formats.
Fitness is increasingly recognised as an important part of total wellbeing. The resulting expansion in the number of people engaging in fitness (from here on: fitness population) has brought with it a diversifying demand and range of fitness formats.
Fitness consumers have a range of goals they want to achieve through fitness. Support for fitness consumers to achieve these goals should be tailored to the individual, taking into account factors such as age, body shape, exercise experience and lifestyle.
Companies and brands must listen to individual fitness and wellness needs to offer practical fitness solutions and systems.
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We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
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