2023
0
China Juice and Juice Drinks Market Report 2023
2023-05-04T04:06:53+01:00
OX1155943
3695
163051
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Report
en_GB
“Under the inevitable trend of premiumisation in the juice market, brands that justify their value and resonate with ever cautious spending consumers will be recognised. Positioning fruit and vegetable juice…

China Juice and Juice Drinks Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“Under the inevitable trend of premiumisation in the juice market, brands that justify their value and resonate with ever cautious spending consumers will be recognised. Positioning fruit and vegetable juice as a tool to achieve complete nutrition can boost usage frequency due to nutritional deficiency and attention to healthy eating, while prioritising functionality that is relevant to current societal concerns such as mental performance could also be emphasised.”

–   Marta Zhang, Senior Research Analyst

This report discusses the following key topics:

  • Juice market overview and five-year forecast
  • Latest new product launch trends and brand marketing activities
  • Consumption interest and consumers’ expectations of juice
  • Breakthrough point-of-purchase barriers
  • Key consumption occasions to target.

Table of Contents

  1. Overview

    • What you need to know
      • Key Issues covered in this report
        • Definition
        • Executive Summary

            • Issues and Insights
              • Juice as an aid for better focus and productivity
                  • Figure 1: Product examples of juice drinks with brain & nervous system and energy claims, Global, 2021-23
                • Fruit and vegetable juice serves to achieve complete nutrition
                    • Figure 2: Product examples of juice with nutrition supplement claims or complete nutrition, Japan, 2022
                  • Be your own mixologist via juice concentrate
                      • Figure 3: Examples of new juice concentrate products designed for mixing, Global, 2021-22
                    • Market Summary
                      • Premiumisation towards pure juice boosts retail value growth
                        • Juice products face increasingly intense market competition
                          • What we think
                          • Market Size and Forecast

                            • Ascending retail value driven by nectar and pure juice growth
                              • Figure 4: Retail value sales and forecast of juice market, China, 2017-27
                            • Fluctuating volume growth caused by both the pandemic and intra-category competition
                              • Figure 5: Total volume sales and forecast of juice market, China, 2017-27
                          • Market Segmentation

                            • Juice drinks are suppressed by premiumisation trend
                              • Figure 6: Segmentation of juice market, by value share, China, 2020-22
                            • Nectar and pure juice enjoy optimistic growth
                            • Market Factors

                              • The development of cold chain logistics facilitates juice premiumisation
                                • Fierce competition inside non-alcoholic drinks category
                                  • Figure 7: Consumption frequency of non-alcoholic drinks, China, 2023
                                • Juice products face dilemma between being nutritional or not
                                  • Figure 8: Food and drink purchase plans, China, 2023
                              • Market Share

                                • Key players in pure juice segment enjoy optimistic growth
                                  • Figure 9: Leading players in the juice market, by value share, China, 2021-22 (est)
                                • Start-ups bring new blood to the market with eye-catching juice products
                                • Marketing Activities

                                  • Extend juice consumption occasions
                                    • Figure 10: Marketing campaigns of Hope Water, China, 2022-23
                                    • Figure 11: Pop-up activities offered by juice brands, China, 2023
                                  • Tentacles of localisation reach ingredients
                                    • Figure 12: Examples of new product launches with local ingredient claims, China, 2021-23
                                  • Packaging communication to resonate with current consumers
                                    • Figure 13: Examples of new product launches with innovative packaging, China, 2022-23
                                • New Product Trends

                                  • Minus and natural claims are prevalent due to growing health consciousness
                                    • Figure 14: New juice and juice drink launches*, by sub-category, China, 2018-23
                                    • Figure 15: New juice and juice drink launches*, by top growing minus and natural claims, China, 2018-23
                                    • Figure 16: Examples of new juice and juice drink products with minus and natural claims, China, 2022-23
                                  • Novel formats to expand sensory experience
                                    • Figure 17: Examples of new products with novel format, China, 2022-23
                                    • Figure 18: Examples of new products with blurred beverage format, China, 2021-22
                                  • Flavour innovation – Further elaboration in single fruit delivery
                                    • Figure 19: New juice and juice drinks launches*, by top 10 flavour component, China, 2018-23
                                    • Figure 20: Examples of new products with single fruit ingredient, China, 2022-23
                                  • Flavour innovation – An emphasis on vegetable content
                                    • Figure 21: Examples of fruit and vegetable juice new launches, China, 2022-23
                                    • Figure 22: Examples of new products with novel ingredient, China, 2022-23
                                • Consumption Frequency

                                  • Consumers embrace pureness and freshness
                                    • Figure 23: Consumption frequency, China, 2023
                                  • Females at all ages are active pure juice consumers
                                    • Figure 24: Consumption frequency – Drunk more, by gender, China, 2023
                                    • Figure 25: Consumption frequency – Drunk more, by gender and age, China, 2023
                                  • Adapt packaged juice for families with school age children
                                    • Figure 26: Consumption frequency – Drunk more, by age of children in household, China, 2023
                                • Purchase Factors

                                  • Upgrading ingredient can attract juice consumers
                                    • Figure 27: Purchase factors, China, 2023
                                  • Distinct emphasis of juice purchase among different juice lovers
                                    • Figure 28: Purchase factors, China, by consumption frequency – Drunk more, China, 2023
                                  • Juice brands can add value through organic claims
                                    • Figure 29: TURF Analysis- Purchase factors, China, 2023
                                    • Figure 30: Purchase factors – Organic, by monthly personal income and education, China, 2023
                                    • Figure 31: Percentage of new juice and juice drinks launches*, by share of organic claims, China, 2018-23
                                  • Demographic focus is still niche, but has potential to grow
                                    • Figure 32: Purchase factors – Suitable for specific groups, by monthly personal income and living situation, China, 2023
                                    • Figure 33: Percentage of new juice and juice drinks launches*, by share of demographic claims, China, 2018-23
                                    • Figure 34: Purchase factors, by gender, China, 2023
                                • Barriers to Purchase

                                  • Help consumers address the concern of additives and sugar
                                    • Figure 35: Barriers to purchase, China, 2023
                                    • Figure 36: “Free From” Claims – Drinks (a), China, 2023
                                  • Young consumers seek better juice taste
                                    • Figure 37: Barriers to purchase – Select items, by age, China, 2023
                                  • Connect multi-generation families with nutrition benefits
                                    • Figure 38: Barriers to purchase – Select items, by living situation, China, 2023
                                • Consumption Occasions

                                  • In-home and out-of-home occasions are both vital in juice consumption
                                    • Figure 39: Consumption occasions, China, 2023
                                  • Communicate benefit of focus and relaxation in room temperature juice marketing
                                    • Figure 40: Consumption occasions – Select items, China, 2023
                                    • Figure 41: Consumption occasions of room temperature juice products – Select items, by monthly personal income, China, 2023
                                    • Figure 42: Examples of new juice products with relaxation and focus benefits, Global, 2023
                                  • Chilled juice brands can target occasions for hydration
                                    • Figure 43: Ranking of consumption occasions, China, 2023
                                    • Figure 44: Consumption occasions of chilled juice products – When/after doing sports/exercising, China, 2023
                                • Interest in Ingredients

                                  • Probiotics are expected by consumers as a champion ingredient
                                    • Figure 45: Interest in ingredients, China, 2023
                                    • Figure 46: Percentage of new juice and juice drink* launches, by selected claims, China, 2018-23
                                  • Fibre and collagen could attract more female consumers
                                    • Figure 47: Interest in ingredients – Select items, by gender and age, China, 2023
                                    • Figure 48: Examples of juice and juice drinks new launches with collagen, Global, 2022
                                  • Call out ingredient upgrade for premiumisation
                                    • Figure 49: Interest in ingredients – Select items, by monthly personal income, China, 2023
                                    • Figure 50: Interest in ingredients – Select items, by purchase factor, China, 2023
                                • Juice and Juice Drink Preferences

                                  • Room temperature products are preferred for meal pairing
                                    • Figure 51: Preference towards juice and juice drinks – Temperature, China, 2023
                                    • Figure 52: Selected consumption occasions of room temperature juice products, by juice and juice drink preferences, China, 2023
                                    • Figure 53: Selected consumption occasions of chilled juice products, by juice and juice drink preference, China, 2023
                                  • Convenient and shareable juice packs attract multi-generation families
                                    • Figure 54: Juice and juice drink preferences – Packaging, China, 2023
                                  • New moms scrutinise juice products for both themselves and their child
                                    • Figure 55: Juice and juice drink preferences – Texture and sugar, China, 2023
                                • Food Persona

                                  • Who are they?
                                      • Figure 56: Food persona, China, 2023
                                      • Figure 57: Food persona, by living situation, China, 2023
                                      • Figure 58: Food persona, by monthly personal income level, China, 2023
                                    • Critical shoppers pay higher attention to process methods and ingredient claims
                                      • Figure 59: Purchase factors, by food persona, China, 2023
                                    • TCM ingredients can help attract new trend explorers
                                      • Figure 60: Interest in ingredients, by food persona, China, 2023
                                  • Appendix – Market Size and Forecast

                                      • Figure 61: Total volume sales of juice market, China, 2017-27
                                      • Figure 62: Retail value sales of juice market, China, 2017-27
                                  • Appendix – Methodology and Abbreviations

                                    • Methodology
                                      • Abbreviations

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