2022
0
Brazil Juice Market Report 2022
2022-06-07T04:04:41+01:00
OX1104667
3265
151931
[{"name":"Juice and Juice Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/juice"}]
Report
en_GB
“The juice market has benefited from consumers’ search for a healthier lifestyle, though the economic crisis pushed preferences toward more affordable brands and categories. The category must offer more economical…

Brazil Juice Market Report 2022

£ 3,265 (Excl.Tax)

Report Summary

“The juice market has benefited from consumers’ search for a healthier lifestyle, though the economic crisis pushed preferences toward more affordable brands and categories. The category must offer more economical options without forgetting good health, the main consumption driver.”
– Laura Menegon, Food and Drink Analyst

This Report looks at the following areas:

  • Most popular types of juice in Brazil
  • Consumption frequency by type of juice
  • Main juice consumption drivers
  • Main juice consumption barriers
  • Behaviors toward juice consumption
  • Consumer opinions about the category

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the juice category, 2022
              • Challenges
                • Brands must invest in innovation to reduce sugar content
                  • Consumers are replacing juices with water and whole fruits
                    • Opportunities
                      • Frozen fruit can offer greater variety for juice preparation at home
                        • Juice brands can gain space in foodservice by suggesting non-alcoholic drinks
                          • Sustainability is key for juice brands
                          • Market Drivers

                            • New labeling model may impact juice consumption
                              • Figure 2: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages, 2020
                              • Figure 3: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, 2020
                              • Figure 4: New template of the nutritional information chart
                            • High inflation affects household budget
                              • Climatic crisis affects fruit crops, impacting the availability and price of raw materials for the juice industry
                                • Ukraine war should make supply chain more expensive
                                • Key Players

                                  • Companies and brands
                                    • Natural One aims at external markets
                                      • Del Valle invests in campaign to encourage daily consumption of Del Valle Frut
                                        • Greenpeople produces snacks and teas with surplus ingredients from its juice production
                                          • Maguary invests in promotions to conquer consumers who want to save money
                                            • Do Bem launches popsicle in partnership with Lowko
                                              • Case study
                                                • Tropicana launches cereal to be consumed with orange juice, and the product sells out in one day
                                                • Juice Purchase

                                                  • Frozen fruit can offer greater variety for juice preparation at home
                                                    • Figure 5: Juice purchase, 2022
                                                  • Natural ingredients and low sugar content can be differentiators for concentrated juices compared to powdered juices
                                                    • Figure 6: Juice purchase – Selected item, by parental status, 2022
                                                  • Ready-to-drink juices and smoothies can offer nutrition and convenience
                                                    • Figure 7: Reasons for drinking juice – Selected item, by juice purchase, 2022
                                                • Juice Consumption Frequency

                                                  • Natural ingredients can boost consumption of nectar juice
                                                    • Figure 8: Juice consumption frequency, 2022
                                                  • Organic fruits can add value to frozen pulp brands
                                                    • Figure 9: Juice consumption frequency – Selected item, by parental status, 2022
                                                  • Hydration-related claims may encourage consumption of coconut water
                                                    • Figure 10: Juice consumption frequency – Selected item, 2022
                                                • Reasons for Drinking Juice

                                                  • Juice brands must offer specific benefits for the elderly
                                                    • Figure 11: Reasons for drinking juice – Selected item, by age group, 2022
                                                  • Upcycling of fruits and vegetables can attract consumers interested in sustainability
                                                    • Figure 12: Reasons for drinking juice – Selected item, by opinions about juice, 2022
                                                • Barriers to Purchase

                                                  • Brands must invest in innovation to reduce sugar content
                                                    • Figure 13: Barriers to purchase, 2022
                                                  • Juice brands can launch water flavorings aimed at hydration-seeking consumers
                                                    • Figure 14: Barriers to purchase – Selected item, by gender, 2022
                                                  • Addition of vitamins and minerals and immunity-related claims can appeal to consumers of whole fruit
                                                    • Figure 15: Barriers to purchase – Selected item, by reasons for drinking juice, 2022
                                                • Juice/Juice Drinks Consumption Behaviors

                                                  • Juice brands can gain space in foodservice by suggesting non-alcoholic drinks
                                                    • Figure 16: Juice/juice drinks consumption behaviors, 2022
                                                  • Juice shots can offer immunity and cost-effectiveness to consumers
                                                    • Figure 17: Juice/juice drinks consumption behaviors – Selected item, by reasons for drinking juice, 2022
                                                • Opinions about Juices

                                                  • Sustainability is key for juice brands
                                                    • Figure 18: Opinions about juices, 2022
                                                  • Juices with innovative textures can attract AB consumers
                                                    • Figure 19: Opinions about juices – Selected item, by socioeconomic group, 2022
                                                  • Fruit and vegetable juices may gain space, as they are considered more nutritious
                                                    • Figure 20: Barriers to purchase – Selected item, by opinions about juices, 2022
                                                • Appendix – Abbreviations

                                                  • Appendix – Market Size and Market Share

                                                    • Market size
                                                      • Figure 21: Retail sales of juice, by value, 2014-21
                                                      • Figure 22: Retail sales of juice, by volume, 2014-21
                                                    • Market share
                                                      • Figure 23: Leading companies’ market share in the retail sales of juice, by volume – Brazil, 2019-20
                                                      • Figure 24: Leading companies’ market share in the retail sales of juice, by value – Brazil, 2019-20

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