2020
0
Juices – Thai Consumer – 2020
2021-02-10T10:03:14+00:00
REP65B0590C_1B32_42D6_90FB_45A8010471BD
2195
134096
[{"name":"Juice and Juice Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/juice"}]
Report
en_GB
Market saturation challenges juice producers to speed up innovations to meet consumers' demand for a balance of refreshment and nutrition. Pimwadee Aguilar, Associate Director Food & Drink - Thai…

Juices – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Market saturation challenges juice producers to speed up innovations to meet consumers’ demand for a balance of refreshment and nutrition.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Graph 1: motivations to drink juice, juice drinks and smoothies, by age, August 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • Global trends and how they are playing out in Thailand
    • Graph 2: top 10 claims in juice launches, Nov 2017-Oct 2020
  3. consumer insights

    • Usage of juice, juice drinks and smoothies
    • Graph 3: types of juices, juice drinks and smoothies consumed in the last six months, August 2020
    • Graph 4: usage of mixed fruit and vegetable juice and 100% vegetable juice, by parental status, August 2020
    • Graph 5: usage of juice, juice drinks and smoothies, by age, August 2020
    • Graph 6: usage of various formats of juice, juice drinks and smoothies, August 2020
    • Graph 7: usage of pre-packed juices, juice drinks and smoothies, August 2020
    • Graph 8: consumers who agree that smoothies are a suitable meal replacement option, by employment status, August 2020
    • Graph 9: usage of homemade juice, juice drinks and smoothies, by parental status, August 2020
    • Motivation for juice consumption
    • Graph 10: motivations to drink juice, juice drinks and smoothies, August 2020
    • Graph 11: motivations to drink juices, juice drinks and smoothies, by age and gender, August 2020
    • Graph 12: motivations to drink juice, juice drinks and smoothies, by age, August 2020
    • Graph 13: consumers motivated to drink juices, juice drinks and smoothies as it is part of their routine, by age and gender, August 2020
    • Graph 14: motivations to drink juices, juice drinks and smoothies, by age and gender, August 2020
    • Factors influencing juice choices
    • Graph 15: important factors influencing purchases of juices, juice drinks and smoothies, August 2020
    • Graph 16: top 10 flavours in juice, juice drink and smoothie launches, Nov 2019-Oct 2020
    • Graph 17: factors influencing purchases of juices, juice drinks and smoothies, by age, August 2020
    • Graph 18: factors influencing purchases of juices, juice drinks and smoothies, by age, August 2020
    • Graph 19: consumers valuing 'hygienic packaging' as an important factor when purchasing juices, juice drinks and smoothies, by age, August 2020
    • Graph 20: factors influencing purchases of juices, juice drinks and smoothies, by gender and age, August 2020
    • Graph 21: association of juice, juice drinks and smoothies to various functional benefits, August 2020
    • Graph 22: consumers valuing 'functional claim' as an important factor when purchasing juices, juice drinks and smoothies, by age and gender, August 2020
    • Attributes of interest
    • Graph 23: attributes of interest in juices, juice drinks and smoothies, August 2020
    • Graph 24: ingredients of interest in juices, juice drinks and smoothies, by age group, August 2020
    • Graph 25: interest in juice products that contain high protein content, by age and gender, August 2020
    • Graph 26: interest in juices that come in concentrated juice shot format, by employment status, August 2020
    • Graph 27: interest in juice products that come in an innovative format, by age, August 2020
    • Graph 28: interest in juice products that come in an innovative format, by financial status, August 2020
  4. market application

    • Opportunity 1: retain users with refreshing flavours
    • Opportunity 2: rise above competition with convenient, wholesome nutrition
    • Opportunity 3: drive usage frequency with specific functionality
  5. appendix

    About the report

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