2022
0
China Large Kitchen Appliances Market Report 2022
2022-09-25T04:05:59+01:00
OX1104931
3695
155899
[{"name":"Domestic Appliances","url":"https:\/\/store.mintel.com\/industries\/household-home\/domestic-appliances"}]
Report
en_GB
“Consumers show significant interest in upgrading their kitchens with products that improve their quality of life, such as water purification equipment, integrated cookers and dishwashers. Premiumisation with intelligent features and…

China Large Kitchen Appliances Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Consumers show significant interest in upgrading their kitchens with products that improve their quality of life, such as water purification equipment, integrated cookers and dishwashers. Premiumisation with intelligent features and multi-function integration serves as the primary stimulus to consumers’ demand and market development. However, brands should also pay attention to the consumption potential of elderly consumers and the opportunities lying in integrated solutions to tackle the cleaning issues in the kitchen.”

– Binyan Yao, Research Analyst

Key Issues covered in this Report:

  • Ownership and purchasing interest in large kitchen appliances
  • Important information channels of large kitchen appliances
  • Key purchasing channels of large kitchen appliances
  • Important consideration factors when purchasing large kitchen appliances
  • Main frustrations consumers have in the kitchen
  • Consumers’ expectations for integrated cookers

Table of Contents

  1. Overview

    • What you need to know
      • Key Issues covered in this Report
        • Covered in this Report
        • Executive Summary

            • The market
              • Market demand for large kitchen appliances remains strong
                • Figure 1: Market demand of large kitchen appliances, China, 2016-22
              • Mature categories slowing down while emerging categories trending up
                • Figure 2: Market demand of large kitchen appliances, China, by segment, , 2016-22
              • Companies and brands
                • Established brands explore new growth engines and emerging brands compete with star products in specific categories
                  • Showcase products through real use scenarios
                    • Spotlight health elements in the kitchen
                      • Offer premium solutions to optimise the cooking experience
                        • The consumer
                          • High using frequency of mature categories and strong purchase interest in emerging categories
                            • Figure 3: Ownership and purchasing willingness of large kitchen appliances, 2022
                          • Aiding consumer decision making amid a wealth of information
                            • Figure 4: Information channels when purchasing large kitchen appliances, 2022
                          • Utilising direct-to-consumer channels to reinforce brand loyalty
                            • Figure 5: Purchasing channels of large kitchen appliances, 2022
                          • Product performance and functions matter the most
                            • Figure 6: Purchasing factors of large kitchen appliances, 2022
                          • Tackling pain points at the cleaning stage in the kitchen
                            • Figure 7: Frustrations in the kitchen, 2022
                          • High safety, easy cleaning, and smart features are highly expected for integrated cookers
                            • Figure 8: Expectations for integrated cookers, 2022
                          • What we think
                          • Issues and Insights

                            • Home appliances catering to the elderly
                                • Figure 9: Media’s home appliance series for seniors, 2021
                              • Exclusive omni-channel services for the elderly
                                • Figure 10: Senior-friendly services offered by JD, 2021
                              • Integrated solutions to solve the cleaning issue in the kitchen
                                  • Figure 11: Cleaning services of Robam, 2021
                              • Market Overview

                                • Market demand for large kitchen appliances remains strong
                                  • Figure 12: Market demand of large kitchen appliances, China, 2016-22
                              • Market Segmentation

                                • Mature categories slowing down while emerging categories trending up
                                    • Figure 13: Market demand of large kitchen appliances, China, by segment, 2016-22
                                    • Figure 14: Growth rate of market demand of large kitchen appliances, China, by segment, 2017-22
                                • Market Factors

                                  • Growth potential of traditional kitchen appliances in rural areas
                                    • Figure 15: Ownership of range hoods among urban and rural residents, China, 2016-20
                                  • Increasing demand for upgrading kitchen
                                    • Figure 16: Purchase plan of large kitchen appliances in the short term, May vs August, 2022
                                  • Industry standards to spur innovation and adoption of emerging products
                                    • Open kitchen bringing premium market opportunities for brands
                                      • Figure 17: Attitudes toward kitchen living, by gender and by age, 2022
                                    • Be mindful of changing cooking responsibilities and styles
                                      • Figure 18: Consumers who are mainly responsible for cooking, by gender and age, 2022
                                      • Figure 19: Cooking style, by gender and age, 2022
                                  • Key Player Performance

                                    • Established brands exploring new growth engines
                                      • Figure 20: Annual revenue of leading large kitchen appliance brands, 2019-21
                                    • Emerging brands competing with star products in specific categories
                                      • Figure 21: Annual revenue of emerging large kitchen appliance brands, by category, 2021
                                  • Marketing Activities

                                    • Showcase products through real use scenarios
                                      • Figure 22: Marssenger’s integrated cooker showcased in the variety show “Back to Field”, 2022
                                    • Spotlight health elements in the kitchen
                                      • Figure 23: Fotile’s healthy kitchen appliances, 2021
                                      • Figure 24: A kitchen fitness exercise jointly launched by Fotile and athlete, 2022
                                    • Stimulate interest in cooking
                                      • Figure 25: Robam’s cooking workshop, 2022
                                  • New Product Trends

                                    • Multi-function integration
                                      • Figure 26: Marssenger’s new integrated cooker, 2022
                                    • Kitchen appliances in set
                                      • Figure 27: Robam’s “four-piece set”, 2021
                                      • Figure 28: Fotile’s new integrated cooking centre, 2021
                                    • Upgrading with smart features
                                      • Figure 29: Robam’s smart features of its newly launched “four-piece set”, 2021
                                      • Figure 30: Entive’s smart integrated cooker, 2021
                                    • Uplifting kitchen experience by improving air quality
                                      • Figure 31: Fotile integrates air-conditioning system to range hoods, 2021
                                      • Figure 32: Robam’s range hoods with intelligent air purification feature, 2022
                                    • Innovative designs bringing new ambience to the kitchen
                                      • Figure 33: Fotile’s range hood that can be lifted and hidden in the cabinet, 2022
                                      • Figure 34: Robam’s new rang hoods with colourful and retro designs, 2022
                                  • Ownership and Purchasing Willingness

                                    • Majority own three or more types of large kitchen appliances
                                      • Figure 35: Repertoire analysis of large kitchen appliances ownership, 2022
                                    • High penetration and using frequency of mature categories
                                      • Figure 36: Ownership and purchasing willingness of large kitchen appliances, 2022
                                      • Figure 37: Consumers who have used the following appliances at least once a week in the last 6 months, 2022
                                    • Emerging categories enjoy strong intent to purchase
                                      • Figure 38: Purchase interest among non-owners of large kitchen appliances, 2022
                                      • Figure 39: Purchase interest among non-owners of dishwashers, by age, 2022
                                      • Figure 40: Ownership and purchasing willingness of integrated cookers, by monthly personal income, 2022
                                  • Information Channels

                                    • Aiding consumer decision making amid a wealth of information
                                      • Figure 41: Information channels when purchasing large kitchen appliances, 2022
                                      • Figure 42: Gold lists of specific kitchen appliances by JD.com, 2022
                                      • Figure 43: Awareness-to-purchase conversion rates of information channels, 2022
                                    • Offline experience is indispensable to shopping, especially among young consumers
                                      • Figure 44: Referring to offline stores for information before buying large kitchen appliances, by age, 2022
                                    • Facilitating purchasing decision making for seniors
                                      • Figure 45: Selected information channels when purchasing large kitchen appliances, by age, 2022
                                  • Purchasing Channels

                                    • Utilising direct-to-consumer channels to reinforce brand loyalty
                                      • Figure 46: Purchasing channels of large kitchen appliances, 2022
                                    • Seniors adapting to shop on comprehensive shopping platforms
                                      • Figure 47: Preferring to buy large kitchen appliances from comprehensive shopping platforms, by age, 2022
                                      • Figure 48: “Senior mode” of comprehensive shopping platforms, 2021
                                  • Purchasing Factors

                                    • Product performance and functions matter the most
                                      • Figure 49: Purchasing factors of large kitchen appliances, 2022
                                      • Figure 50: Purchasing factors of large kitchen appliance among frequent users of range hoods and built-in microwave/steamer/oven, 2022
                                    • Range hood and gas stove sets appealing to potential buyers
                                      • Figure 51: Complete sets of the same brand as a factor in purchasing large kitchen appliances, by categories among non-owners who are interested in buying, 2022
                                    • Low noise critical for seniors
                                      • Figure 52: Low noise as a factor in purchasing large kitchen appliances, by age, 2022
                                  • Frustrations in the Kitchen

                                    • Tackling pain points at the cleaning stage
                                        • Figure 53: Frustrations in the kitchen, 2022
                                      • Pain points vary slightly by cooking style
                                        • Figure 54: Selected frustrations in the kitchen, by cooking style, 2021
                                    • Expectations for Integrated Cookers

                                      • High safety, easy cleaning, and smart features are highly expected
                                        • Figure 55: Expectations for integrated cookers, 2022
                                        • Figure 56: Safety features of Marssenger’s integrated cooker, 2021
                                        • Figure 57: Cleaning features of Robam’s integrated cooker, 2021
                                      • Potential buyers tend to be more demanding
                                        • Figure 58: Expectation for integrated cookers, potential buyers vs owners, 2022
                                      • Product portfolio to meet different needs of consumer groups
                                        • Figure 59: Selected expectations for integrated cookers, by living situation, 2022
                                    • Appendix – Market Demand

                                        • Figure 60: Market demand of large kitchen appliances, China, 2016-22
                                    • Appendix – Methodology and Abbreviations

                                      • Methodology
                                        • Abbreviation

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