2021
0
China Laundry and Fabric Care Market Report 2021
2021-07-31T04:18:00+01:00
OX1050135
4995
141036
[{"name":"Laundry and Fabric Care","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/laundry-fabric-care"}]
Report
en_GB
“In China’s laundry and fabric care market, consumers focus more on laundry detergents compared to fabric care products. When doing the laundry, the majority of Chinese consumers have cultivated the…

China Laundry and Fabric Care Market Report 2021

$ 4,995 (Excl.Tax)

Report Summary

“In China’s laundry and fabric care market, consumers focus more on laundry detergents compared to fabric care products. When doing the laundry, the majority of Chinese consumers have cultivated the habit to separate different fabrics and expect laundry products to provide better protection and prolong the life of their clothes. Therefore, product segmentation for different fabrics and protective laundry products would cater to consumer needs. In addition, exploring sustainability from various dimensions, such as developing more innovative eco-friendly products and holding activities to promote environmental protection is important as well.”

– Jane Chai, Research Analyst

This Report looks at the following areas:

  • Market overview and innovations of laundry and fabric care products
  • Competitive landscape and top players in laundry and fabric market
  • Problems encountered by consumers when doing the laundry
  • Information needs when shopping for laundry and fabric care products
  • Consumer attitudes towards shopping for and caring for clothing
  • Consumer expectations towards sustainable laundry and fabric care products

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • The market
              • Figure 1: Best-and worst-case forecast of total value sales of laundry and fabric care market, China, 2016-20
            • Companies and brands
              • Figure 2: Leading manufacturers’ share of value sales of laundry and fabric care products, China, 2019 and 2020
            • The consumer
              • Usage of laundry detergents continues to grow, while fabric care products are stagnant
                • Figure 3: Laundry and fabric care products used in the last six months, 2020 vs 2021
              • Large fabrics are the most difficult to clean at home
                • Figure 4: Fabrics difficult to clean at home, 2021
              • Deforming is almost as frustrating as tough stains
                • Figure 5: Frustrations when doing laundry, 2021
              • Consumers pay most attention to function when shopping for laundry and fabric care products
                • Figure 6: Information needs when shopping for laundry and fabric care products, 2021
              • Consumers separate different fabrics when doing the laundry
                • Figure 7: Attitudes towards shopping for and caring clothing, 2021
              • Safety and less environmental pollution come before eco packaging
                • Figure 8: Sustainability factors consumers are willing to pay more for, 2021
              • What we think
              • Issues and Insights

                • Seizing the opportunity to segment products for different fabrics
                  • Figure 9: Products for different fabrics from The Laundress, China, 2021
                  • Figure 10: New laundry detergents for sportswear, China, 2020
                  • Figure 11: New laundry capsules for denim fabrics, Belgium, 2021
                • Resonating with consumers by protective laundry detergents
                  • Figure 12: Laundry detergents with protective features, Canada, 2020
                • Exploring sustainability from more dimensions
                  • Figure 13: Tide and Bluemoon’s marketing activities to advocate environmental protection, China, 2021
              • Market Size and Forecast

                • A slowdown in 2020
                  • Figure 14: Sales value and growth rate of laundry and fabric care market, China, 2016-20
                • Stable growth from 2021 onwards
                  • Figure 15: Best-and worst-case forecast of total value sales of laundry and fabric care market, China, 2016-20
              • Market Factors

                • Product segmentation for different fabrics could drive market growth
                  • Consumer needs for environmentally-friendly products continue to evolve
                    • Emerging channels drive new demands
                      • Figure 16: OMO and Love Home And Planet’s promotion posts with O2O platforms, 2021
                    • Fabric care segments have entered a bottleneck period
                    • Market Segmentation

                      • Shift from powder to liquid continues but slows down
                        • Figure 17: Segment share of laundry detergent by value sales, China, 2019 and 2020
                      • Capsules/tablets show strong momentum
                      • Market Share

                        • The overall competitive landscape remains unchanged
                          • Figure 18: Leading manufacturers’ share of value sales of laundry and fabric care products, China, 2019 and 2020
                        • P&G achieved satisfactory growth
                          • Figure 19: New detergent capsules from P&G, China, 2021
                          • Figure 20: Downy’s new scented laundry powder, China, 2021
                          • Figure 21: Pampers’ laundry products for baby clothes, China, 2021
                        • Whealthfields showed strong momentum thanks to expertise in anti-bacterial
                        • Marketing Activities

                          • Creating a younger brand image
                            • Figure 22: Liby’s marketing activities to engage young people, China, 2021
                          • Promoting with cross-category products
                            • Figure 23: OMO’s promotion post cooperating with Pepsi and LUX, China, 2021
                          • Leveraging expertise in anti-bacterial
                            • Figure 24: Ariel’s livestreaming cooperating with DX Doctor, China, 2021
                        • New Product Trends

                          • Laundry and fabric care remains active in NPD
                            • Figure 25: New household care product launches, by category, China, 2018-21
                          • Anti-bacterial maintains as a key benefit after the COVID-19 outbreak
                            • Figure 26: Top claims of new laundry and fabric care launches, China, 2018-21
                            • Figure 27: New laundry and fabric care products with anti-bacterial claim, China, 2020-21
                          • Capsule products from more local brands
                            • Figure 28: New capsule products from local brands, China, 2020-21
                          • Capsule format expands into more sub-categories
                            • Figure 29: New fabric softener and germicide in capsule format, China, 2021
                          • Specialised laundry products for underwear
                            • Figure 30: New specialised laundry products for underwear, China, 2020-21
                          • Innovative eco products
                            • Figure 31: AWA soap, Peru, 2021
                          • Products specially designed for cleaning masks
                            • Figure 32: Enfusia Cloth Mask Refresher & Deodorizer Spray, US, 2020
                        • Product Usage

                          • Increased usage of laundry detergent products
                            • Figure 33: Laundry and fabric care products used in the last six months, 2020 vs 2021
                          • Usage of fabric care products is stagnant
                            • Concentrated gel/liquid loses young consumers; while mature groups adopt capsules/pods
                              • Figure 34: Laundry and fabric care products used in the last six months – Concentrated gel/liquid and capsule/pod, by age, 2020 vs 2021
                          • Fabrics Difficult to Clean at Home

                            • Large fabrics are a top concern for consumers
                              • Figure 35: Fabrics difficult to clean at home, 2021
                            • Women pay particular attention to delicate fabrics
                              • Figure 36: Fabrics difficult to clean at home, by gender, 2021
                            • 18-24s have more issues with shoe cleaning
                              • Figure 37: Fabrics difficult to clean at home, by age, 2021
                              • Figure 38: Liby’s new detergent for shoes, China, 2021
                            • 30-49s pay more attention to denim coats/jeans
                            • Frustrations When Doing Laundry

                              • Cleaning efficacy is the first priority
                                • Figure 39: Frustrations when doing laundry, 2021
                              • Deforming is one of the biggest frustrations when doing laundry
                                • Wrinkle care products may have great potential
                                  • Priorities shift with different demographics
                                  • Information Needs

                                    • Consumers are functional-driven when shopping for laundry and fabric care products
                                      • Figure 40: Information needs when shopping for laundry and fabric care products, 2021
                                    • Consumer reviews play a very important role
                                      • 18-24s care more about price; 25+ prioritise formulas/ingredients
                                        • Figure 41: Information needs when shopping for laundry and fabric care products, by age, 2021
                                        • Figure 42: Ranking of information needs when shopping for laundry and fabric care products, by age, 2021
                                    • Attitudes towards Shopping for and Caring Clothing

                                      • Fabric plays an important role when shopping for clothes
                                        • Figure 43: Attitudes towards shopping for clothing, 2021
                                      • Separating different fabrics has become a common laundry habit
                                        • Figure 44: Attitudes towards caring for clothing, 2021
                                      • 18-24s rely more on their own experience when doing laundry
                                        • Figure 45: Attitudes towards caring for clothing, by age, 2021
                                      • 25-29s, both men and women, have the highest standards of laundry
                                        • Figure 46: Attitudes towards caring for clothing – Separating different types of clothes, by gender and age, 2021
                                        • Figure 47: Attitudes towards caring for clothing – Separating different fabrics, by gender and age, 2021
                                      • Consumers who separate different fabrics pay more attention to fabric damage
                                        • Figure 48: Frustrations when doing laundry, by attitudes towards caring for clothing, 2021
                                    • Sustainability Factors Willing to Pay More For

                                      • Naturally derived ingredients gain most attention
                                        • Figure 49: Sustainability factors consumers are willing to pay more for, 2021
                                      • Less environmental pollution is important as well
                                        • 18-24s show higher acceptance of recyclable packaging; while 25+ focus more on ingredients
                                          • Figure 50: Sustainability factors consumers are willing to pay more for, by age, 2021
                                      • Appendix – Market Size and Forecast

                                          • Figure 51: Market value of laundry and fabric care products, China, 2016-26
                                      • Appendix – Methodology and Abbreviations

                                        • Methodology
                                          • Fan chart forecast
                                            • Abbreviations

                                            About the report

                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                            Market

                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                            Consumer

                                            Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                            Brand/Company

                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                            Data

                                            Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                            *databooks not available with UK B2B Industry reports.

                                            Below is a sample report, understand what you are buying.

                                            Click to show report
                                            2024 Sample Consumer Cover

                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                            Trusted by companies. Big and small.

                                            Want to speak to us directly?

                                            Contact us with your enquiry and our expert global team can help.

                                            Get in touch